{"id":68650,"date":"2026-04-21T20:07:53","date_gmt":"2026-04-21T20:07:53","guid":{"rendered":"https:\/\/fabricegrinda.com\/?p=68650"},"modified":"2026-04-21T20:08:53","modified_gmt":"2026-04-21T20:08:53","slug":"everything-marketplaces%ec%99%80-%ed%95%a8%ea%bb%98%ed%95%98%eb%8a%94-ai-%ec%8b%9c%eb%8c%80-%eb%a7%88%ec%bc%93%ed%94%8c%eb%a0%88%ec%9d%b4%ec%8a%a4-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%81%b4%eb%9e%98","status":"publish","type":"post","link":"https:\/\/www.grinda.org\/ko\/everything-marketplaces%ec%99%80-%ed%95%a8%ea%bb%98%ed%95%98%eb%8a%94-ai-%ec%8b%9c%eb%8c%80-%eb%a7%88%ec%bc%93%ed%94%8c%eb%a0%88%ec%9d%b4%ec%8a%a4-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%81%b4%eb%9e%98\/","title":{"rendered":"Everything Marketplaces\uc640 \ud568\uaed8\ud558\ub294 AI \uc2dc\ub300 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ub9c8\uc2a4\ud130\ud074\ub798\uc2a4"},"content":{"rendered":"\n<p>AI \uc2dc\ub300\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud604\ud669\uc5d0 \ub300\ud574 <a href=\"https:\/\/www.everythingmarketplaces.com\/c\/fabrice-grinda-marketplaces-in-the-age-of-ai\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.everythingmarketplaces.com\/c\/fabrice-grinda-marketplaces-in-the-age-of-ai\" rel=\"noreferrer noopener\">Everything Marketplaces<\/a>\uc758 <a href=\"https:\/\/www.linkedin.com\/in\/yoroomie\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/yoroomie\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mike Williams<\/a>\uc640 \uc990\uac81\uac8c \ub300\ud654\ub97c \ub098\ub234\uc5b4.<\/p>\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=4s\" target=\"_blank\" rel=\"noopener\">0:04<\/a> \uc18c\uac1c<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=58s\" target=\"_blank\" rel=\"noopener\">0:58<\/a> Fabrice\uc758 \ubc30\uacbd<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=104s\" target=\"_blank\" rel=\"noopener\">1:44<\/a> Fabrice\uac00 \ud22c\uc790\ud560 \ub54c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ubcf4\ub294 \ud3ec\uc778\ud2b8<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=286s\" target=\"_blank\" rel=\"noopener\">4:46<\/a> AI\uc640 \ud568\uaed8\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ud604\uc8fc\uc18c<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1048s\" target=\"_blank\" rel=\"noopener\">17:28<\/a> AI \ub124\uc774\ud2f0\ube0c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \uc804\ub7b5<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1143s\" target=\"_blank\" rel=\"noopener\">19:03<\/a> AI \uae30\ubc18 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \uc131\uc7a5\ub960<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1370s\" target=\"_blank\" rel=\"noopener\">22:50<\/a> AI\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \uc790\ubcf8 \uc218\uc694\ub97c \ubc14\uafb8\ub294 \ubc29\uc2dd<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1540s\" target=\"_blank\" rel=\"noopener\">25:40<\/a> AI \uc2dc\ub300 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ubc29\uc5b4\ub825(Defensibility)<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1693s\" target=\"_blank\" rel=\"noopener\">28:13<\/a> 2026\ub144\uc5d0 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc2dc\uc791\ud558\ub294 \ucc3d\uc5c5\uc790\ub97c \uc704\ud55c \ud301<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=1868s\" target=\"_blank\" rel=\"noopener\">31:08<\/a> \ud22c\uc790\uc790\uac00 \ub9e4\ub2c8\uc9c0\ub4dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ud3c9\uac00\ud558\ub294 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=2024s\" target=\"_blank\" rel=\"noopener\">33:44<\/a> AI \ub124\uc774\ud2f0\ube0c\ub85c \uc804\ud658\ud558\ub294 \ud301\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=2095s\" target=\"_blank\" rel=\"noopener\">34:55<\/a> LTV \uacc4\uc0b0\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=2205s\" target=\"_blank\" rel=\"noopener\">36:45<\/a> \uc140\ub7ec \uce21 CAC\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=2297s\" target=\"_blank\" rel=\"noopener\">38:17<\/a> 2026\ub144 \ud380\ub4dc\ub808\uc774\uc9d5 \ubca4\uce58\ub9c8\ud06c\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A<br\/>&#x200d;<a href=\"https:\/\/www.youtube.com\/watch?v=hh2ODE9nfmo&amp;t=2410s\" target=\"_blank\" rel=\"noopener\">40:10<\/a> \ub9c8\ubb34\ub9ac \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc870\uc5b8<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Masterclass On Marketplaces In The Age Of AI With Fabrice Grinda From FJ Labs | EM Group Chat #209\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/hh2ODE9nfmo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p>\uc704\uc758 YouTube \ub3d9\uc601\uc0c1 \uc678\uc5d0\ub3c4 <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/masterclass-on-marketplaces-in-the-age-of-ai\/id1706935444?i=1000762294373\" data-type=\"link\" data-id=\"https:\/\/podcasts.apple.com\/us\/podcast\/masterclass-on-marketplaces-in-the-age-of-ai\/id1706935444?i=1000762294373\" target=\"_blank\" rel=\"noreferrer noopener\">iTunes\uc640<\/a> <a href=\"https:\/\/open.spotify.com\/episode\/1PVWF5EiF1XQGKCITIvsUt?si=ttnv2fRmQ3KnlmsUjwXSHQ\" data-type=\"link\" data-id=\"https:\/\/open.spotify.com\/episode\/1PVWF5EiF1XQGKCITIvsUt?si=ttnv2fRmQ3KnlmsUjwXSHQ\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify\uc5d0\uc11c<\/a> \ud31f\uce90\uc2a4\ud2b8\ub97c \ub4e4\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\ud2b8\ub79c\uc2a4\ud06c\ub9bd\ud2b8<\/strong><\/p>\n\n<p><strong>Mike Williams:<\/strong> \ucc3d\uc5c5\uc790\uc640 \ub9ac\ub354\ub4e4\uc774 \uc624\ub298\ub0a0 \ucd5c\uace0\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc5d0\uc11c \ubb34\uc5c7\uc744 \ud558\ub294\uc9c0 \uc774\uc57c\uae30\ud558\ub294 Everything Marketplaces\uc5d0 \ub2e4\uc2dc \uc624\uc2e0 \uac78 \ud658\uc601\ud574. \uc624\ub298\uc740 209\ud654\ub85c, FJ Labs\uc758 \ud30c\ud2b8\ub108\uc778 Fabrice Grinda\uc640 \ud568\uaed8\ud55c \uc815\ub9d0 \uc88b\uc740 \uadf8\ub8f9 \ub300\ud654\uc57c. FJ Labs\ub294 \uc54c\ub9ac\ubc14\ubc14, \ud50c\ub809\uc2a4\ud3ec\ud2b8, \ud074\ub7ec\uce58 \uac19\uc740 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ud3ec\ud568\ud574 1,200\uac1c\uac00 \ub118\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \ud22c\uc790\ud55c \ucd08\uae30 \ub2e8\uacc4 \ubca4\ucc98 \ud380\ub4dc\uc57c.  <\/p>\n\n<p>Fabrice\ub294 \uc774\uc804\uc5d0\ub3c4 \uadf8\ub8f9 \ub300\ud654 \uac8c\uc2a4\ud2b8\ub85c \ud568\uaed8\ud588\uc5b4. \ucc98\uc74c \uc2dc\uc791\ud560 \ub54c\ub294 FJ Labs \ubca4\ucc98 \ud380\ub4dc\uc5d0 \ub300\ud55c \uac04\ub2e8\ud55c \uac1c\uc694\uc640, \ud22c\uc790\ud560 \ub54c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ubb34\uc5c7\uc744 \ubcf4\ub294\uc9c0\ubd80\ud130 \uc9da\uc5c8\uace0, AI \uc2dc\ub300\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uae4a\uac8c \ud30c\uace0\ub4e4\uc5c8\uc5b4. AI\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ubc29\uc5b4\ub825\uc744 \uc5b4\ub5bb\uac8c \ub192\uc5ec\uc8fc\ub294\uc9c0, \ud604\uc7ac\uc758 \uc790\uae08\uc870\ub2ec \ud658\uacbd \uac19\uc740 \uc8fc\uc81c\ub3c4 \ub2e4\ub918\uc9c0.   <\/p>\n\n<p>Fabrice\uac00 \ucc3d\uc5c5\uc790\ub97c \uc704\ud55c \ud301\uc744 \uc815\ub9d0 \ub9ce\uc774 \uacf5\uc720\ud588\uace0, \ud6cc\ub96d\ud55c \uadf8\ub8f9 Q&amp;A\ub3c4 \uc788\uc5c8\uc5b4. \uc774 \ub300\ud654\uac00 \uc815\ub9d0 \uc990\uac70\uc6e0\uace0, \ub05d\uae4c\uc9c0 \ubcf4\uba74 \uc815\ub9d0 \uc88b\uc744 \uac70\ub77c\uace0 \uc0dd\uac01\ud574.  <\/p>\n\n<p>Fabrice, \uc624\ub298 \ud6c4\uc18d \uadf8\ub8f9 \ub300\ud654\uc5d0 \ub2e4\uc2dc \ud568\uaed8\ud574\uc918\uc11c \uc815\ub9d0 \ubc18\uac00\uc6cc. \uc9c0\ub09c\ubc88 \ub300\ud654\uac00 \ubd88\uacfc \uba87 \ub144 \uc804\uc774\uc5c8\ub294\ub370 \uadf8 \uc0ac\uc774 \uc815\ub9d0 \ub9ce\uc740 \uac8c \ubc14\ub010 \uac83 \uac19\uc544. \uc624\ub298\uc740 \ub2f9\uc5f0\ud788 \uc774\uac83\uc800\uac83 \uae4a\uac8c \ub4e4\uc5b4\uac00 \ubcfc \ud150\ub370, AI \uc2dc\ub300\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc8fc\uc81c\uc57c. \uc2dc\uc791\ud558\uae30 \uc804\uc5d0, \uc5ec\uae30 \ub9c9 \ud569\ub958\ud588\uac70\ub098 \uc798 \ubaa8\ub974\ub294 \ubd84\ub4e4\uc744 \uc704\ud574 \ub124 \ubc30\uacbd\uc744 \uc9e7\uac8c \ub2e4\uc2dc \uc18c\uac1c\ud574\uc904 \uc218 \uc788\uc744\uae4c?  <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \ub098\ub294 1998\ub144\ubd80\ud130 28\ub144 \ub3d9\uc548 \ud14c\ud06c \ucc3d\uc5c5\uc790\uc774\uc790 \ud22c\uc790\uc790\ub85c \uc77c\ud574\uc654\uc5b4. \ubca4\ucc98 \ud22c\uc790\ub97c \ubc1b\uc740 \ud070 \ud68c\uc0ac\ub97c \uc138 \uac1c \ub9cc\ub4e4\uc5c8\uace0, \ub9c8\uc9c0\ub9c9 \ud68c\uc0ac\ub294 30\uac1c\uad6d\uc5d0\uc11c \uc9c1\uc6d0 11,000\uba85, \uc6d4\uac04 \uc21c\ubc29\ubb38\uc790 3\uc5b5 \uba85 \uc774\uc0c1 \uaddc\ubaa8\ub85c \ud0a4\uc6e0\uc9c0. \uc804 \uc138\uacc4\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c \ud06c\ub808\uc774\uadf8\ub9ac\uc2a4\ud2b8 \uac19\uc740 \uc11c\ube44\uc2a4\uc600\uace0, 1998\ub144\ubd80\ud130 \uc9c0\uae08\uae4c\uc9c0 \uacc4\uc18d \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ud22c\uc790\ud574\uc654\uc5b4.   <\/p>\n\n<p>\uadf8\ub9ac\uace0 \uadf8\uac78 \ub354 \uccb4\uacc4\ud654\ud588\uc9c0. 2016\ub144\uc5d0 FJ Labs\ub97c \ub9cc\ub4e4\uc5c8\ub294\ub370, \uc790\uc0b0 \ub77c\uc774\ud2b8(asset-light) \ube44\uc988\ub2c8\uc2a4\uc640 \ub124\ud2b8\uc6cc\ud06c \ud6a8\uacfc\uac00 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4, \uadf8\ub9ac\uace0 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ud2b9\ud654\ub41c \ubca4\ucc98 \ud380\ub4dc\uc57c. \uc9c0\uae08\uae4c\uc9c0 1,300\uac1c \uae30\uc5c5\uc5d0 \ud22c\uc790\ud588\uace0, 300\uac74\uc774 \ub118\ub294 \uc5d1\uc2ef\uc774 \uc788\uc5c8\uc5b4. \uc9c0\uae08\uae4c\uc9c0 \uc2e4\ud604 IRR\uc740 \ub300\ub7b5 30% \uc815\ub3c4\ub85c \ubcf5\ub9ac\ub85c \uc313\uc774\uace0 \uc788\uace0.    <\/p>\n\n<p><strong>Mike Williams:<\/strong> \uc815\ub9d0 \ub180\ub77c\uc6b4 \uacbd\ub825\uc774\ub124. \uc624\ub298 \ub2e4\ub8f0 \uac8c \uc815\ub9d0 \ub9ce\uc544. \uac04\ub2e8\ud788 \ub9ac\ud504\ub808\uc2dc \ucc28\uc6d0\uc5d0\uc11c, \ubca4\ucc98 \ud380\ub4dc\ub85c\uc11c FJ Labs\uac00 \uc5b4\ub5a4 \uacf3\uc778\uc9c0, \uadf8\ub9ac\uace0 \ud22c\uc790\ud560 \ub54c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ubb34\uc5c7\uc744 \ubcf4\ub294\uc9c0 \uac1c\uc694\ub97c \ub4e4\ub824\uc904 \uc218 \uc788\uc744\uae4c?   <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> FJ Labs\ub294 \uc0ac\uc2e4 \ub0b4 \uc131\ud5a5\uc774 \uadf8\ub300\ub85c \ubc18\uc601\ub41c \uacf3\uc774\uc57c. \ub098\ub294 VC\uac00 \ub418\uae30 \uc804\uc5d0\ub294 \uc288\ud37c \uc5d4\uc824\ub85c \ud65c\ub3d9\ud588\uac70\ub4e0. \uc704\uc5d0\uc11c \uc544\ub798\ub85c(top-down) \ud380\ub4dc\ub97c \uc124\uacc4\ud558\ub294 \ubc29\uc2dd\uc740 \ubcc4\ub85c \uc548 \ud588\uc5b4. \ub51c\uc744 \ubcf4\uace0, \ub9c8\uc74c\uc5d0 \ub4dc\ub294 \ucc3d\uc5c5\uc790\ub97c \ub9cc\ub098\uace0, \uadf8\uac8c \ub098\ub97c \uc124\ub4dd\ud558\uba74 \ud22c\uc790\ud558\ub294 \uc2dd\uc774\uc9c0. \ub098\ub294 \uc9c0\uc801 \ud638\uae30\uc2ec\uc774 \uac15\ud558\uace0, \uae30\uc220\uc774 \uc138\uc0c1\uc758 \ubb38\uc81c\ub97c \ud574\uacb0\ud55c\ub2e4\uace0 \ubbff\uc5b4. 21\uc138\uae30\uc5d0 \uc6b0\ub9ac\uac00 \ud574\uacb0\ud558\ub824\ub294 \uadfc\ubcf8 \ubb38\uc81c\ub294 \uc138 \uac00\uc9c0\ub77c\uace0 \ubcf4\ub294\ub370, \uae30\ud6c4\ubcc0\ud654, \uae30\ud68c \ubd88\ud3c9\ub4f1, \uadf8\ub9ac\uace0 \uc815\uc2e0\u00b7\uc2e0\uccb4 \uc6f0\ube59\uc758 \uc704\uae30\uc57c. \ub098\ub294 \uae30\uc220, \ud2b9\ud788 \uc790\uc0b0 \ub77c\uc774\ud2b8 \uae30\uc220\uc774 \ub300\uc548\ubcf4\ub2e4 \ub354 \uc88b\uace0, \ub354 \uc2f8\uace0, \ub354 \ube60\ub974\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud574. \uadf8\ub9ac\uace0 \ub0b4\uac00 \ubcf4\ub294 \uae30\uc900\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc804\ud600 \ubc14\ub00c\uc9c0 \uc54a\uc558\uc5b4.       <\/p>\n\n<p>\ub0b4 \uc120\ud0dd \uae30\uc900\uc740 \ub124 \uac00\uc9c0\uc778\ub370 \uc9c0\uae08\ub3c4 \uadf8\ub300\ub85c\uc57c. AI \uc2dc\ub300\uc5d0 \uba87 \uac00\uc9c0 \ub2ec\ub77c\uc9c4 \uc810\uc740 \uc788\uc9c0\ub9cc, \ud070 \ud2c0\uc758 \ub124 \uac00\uc9c0\ub294 \uac19\uc544. \uccab\uc9f8, \u201c\uc774 \ucc3d\uc5c5\uc790\uac00 \ub9c8\uc74c\uc5d0 \ub4dc\ub294\uac00?\u201d\uc778\ub370, \ub0b4\uac8c\ub294 \ub9d0\uc774 \uc544\uc8fc \uc870\ub9ac \uc788\uac8c \ub418\ub294 \uc0ac\ub78c\uc774\uc57c. \uc6d0\ud558\ub4e0 \uc6d0\ud558\uc9c0 \uc54a\ub4e0 \ucc3d\uc5c5\uc790\ub294 \uc138\uc77c\uc988\ub9e8\uc774\uac70\ub4e0. \uc9c1\uc6d0\uc5d0\uac8c\ub3c4, \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\uc5d0\uac8c\ub3c4, \ud22c\uc790\uc790\uc5d0\uac8c\ub3c4, \uc5b8\ub860\uc5d0\uac8c\ub3c4 \ud314\uc544\uc57c \ud574.<\/p>\n\n<p>\ub0b4\ud5a5\uc801\uc774\ub4e0 \uc678\ud5a5\uc801\uc774\ub4e0 \uc0c1\uad00\uc5c6\uc774, \uc124\ub4dd\ub825 \uc788\uac8c \ub9d0\ud560 \uc218 \uc788\uc5b4\uc57c \ud574. \ub458\uc9f8, \u201c\uc138\uc6b4 \ube44\uc804\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub294\uac00?\u201d\uc57c. \uc774 \ub458\uc740 \ud544\uc694\uc870\uac74\uc774\uc9c0\ub9cc \ucda9\ubd84\uc870\uac74\uc740 \uc544\ub2c8\uace0, \uac01\uac01 \ub530\ub85c\uac00 \uc544\ub2c8\ub77c \ud568\uaed8 \uac16\ucdb0\uc838\uc57c \ud6cc\ub96d\ud55c \ucc3d\uc5c5\uc790\uac00 \ub3fc. \uadf8\ub9ac\uace0 1\uc2dc\uac04 \ud1b5\ud654\ub9cc\uc73c\ub85c \uc2e4\ud589\ub825\uc744 \uac00\ub2a0\ud558\ub294 \ubc29\uc2dd\uc774 \uc788\ub294\ub370, \uc14b\uc9f8\ub294 \u201c\ube44\uc988\ub2c8\uc2a4\uac00 \ub9c8\uc74c\uc5d0 \ub4dc\ub294\uac00?\u201d\uc57c. \uc5ec\uae30\uc5d0\ub294 TAM(\ucd1d \uc8fc\uc18c\uac00\ub2a5 \uc2dc\uc7a5)\ub3c4 \ud3ec\ud568\ub418\uc9c0\ub9cc, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c\ub294 \ubb34\uc5c7\ubcf4\ub2e4 \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\uac00 \uc911\uc694\ud574. \uacf5\uae09 \uce21\uacfc \uc218\uc694 \uce21 \ubaa8\ub450\uc5d0\uc11c \uc644\uc804\uc6d0\uac00 \uae30\uc900 \uace0\uac1d\ud68d\ub4dd\ube44\uc6a9(CAC)\uc774 \uc5bc\ub9c8\uc778\uc9c0, \uace0\uac1d\ub2f9 \uc21c \uae30\uc5ec\ub9c8\uc9c4\uc774 \uc5bc\ub9c8\uc778\uc9c0, \ucf54\ud638\ud2b8\uac00 \uc2dc\uac04\uc774 \uc9c0\ub098\uba70 \uc5b4\ub5bb\uac8c \ubcc0\ud558\ub294\uc9c0 \uac19\uc740 \uac83\ub4e4.        <\/p>\n\n<p>CM2 \uae30\uc900\uc73c\ub85c LTV \ub300\ube44 CAC\uac00 \uc5b4\ub5bb\uac8c \ub418\ub294\uc9c0. \uadf8\ub9ac\uace0 \ub2e8\uacc4\uac00 \uc5b4\ub514\ub4e0 \uc0c1\uad00\uc5c6\uc774, \ub098\ub294 \uc774\ub7f0 \uc9c8\ubb38\uc5d0 \ub2f5\ud560 \uc218 \uc788\uae38 \uae30\ub300\ud574. \ucd9c\uc2dc \uc804\uc774\ub77c\ub3c4 \ucd5c\uc18c\ud55c \uace0\ubbfc\uc740 \ud574\ubd24\uc5b4\uc57c \ud574. \uadf8\uac78 \uc0dd\uac01\ud574\ubcf8 \uc801\uc774 \uc5c6\ub2e4\uba74, \uc544\uc774\ub514\uc5b4\ub97c \uc2e4\ud589\ud574\ub0bc \uac00\ub2a5\uc131\ub3c4 \ub9e4\uc6b0 \ub0ae\uc544.    <\/p>\n\n<p>\uc14b\uc9f8\ub294 \ub51c \uc870\uac74\uc774\uc57c. \ub098\ub294 \uac00\uaca9\uc5d0 \ubbfc\uac10\ud574. \uc2f8\uac8c\ub9cc \uc0ac\uaca0\ub2e4\ub294 \ub73b\uc774 \uc544\ub2c8\ub77c, \uacf5\uc815\ud558\uae38 \ubc14\ub780\ub2e4\ub294 \uac70\uc57c. \ud2b8\ub799\uc158, \uae30\ud68c, \ud574\uacb0\ud558\ub824\ub294 \ubb38\uc81c\ub97c \uac10\uc548\ud588\uc744 \ub54c \uacf5\uc815\ud574\uc57c \ud574.    <\/p>\n\n<p>\ub137\uc9f8\ub294 \uc194\uc9c1\ud788 \uadf8\ub9cc\ud07c \uadfc\ubcf8\uc801\uc778\ub370, \u201c\ub0b4\uac00 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \ubb38\uc81c\ub97c \ud480\uace0 \uc788\ub294\uac00, \ub0b4 \uad00\uc810\uc5d0\uc11c \uc138\uc0c1\uc744 \ub354 \ub098\uc740 \uacf3\uc73c\ub85c \ub9cc\ub4e4\uace0 \uc788\ub294\uac00?\u201d\uc57c. \ubb3c\ub860 \ud3b8\ud5a5\uc774 \ub4e4\uc5b4\uac00\uc9c0\ub9cc, \ub098\ub294 \uc138\uc0c1\uc774 \uc5b4\ub514\ub85c \uac00\ub294\uc9c0, \ubaa8\ube4c\ub9ac\ud2f0\uc758 \ubbf8\ub798, \ub85c\ubcf4\ud2f1\uc2a4\uc758 \ubbf8\ub798, \ud478\ub4dc\uc758 \ubbf8\ub798 \uac19\uc740 \uac83\ub4e4\uc5d0 \ub300\ud574 \uaf64 \uba85\ud655\ud55c \uad00\uc810\uc774 \uc788\uc5b4. \uadf8\ub9ac\uace0 \ub124 \uc544\uc774\ub514\uc5b4\uac00 \uba54\uac00 \ud2b8\ub80c\ub4dc\uc640 \ub9de\ubb3c\ub824 \uc788\ub294\uc9c0\ub3c4 \uc911\uc694\ud574. \uc5ed\uc0ac\uc758 \ud750\ub984\uc744 \uac70\uc2a4\ub974\uae30\ubcf4\ub2e4 \uadf8 \ud750\ub984\uc744 \ud0c0\ub294 \uac8c \uc88b\uc796\uc544.    <\/p>\n\n<p>\uadf8\ub798\uc11c \ub124 \uc544\uc774\ub514\uc5b4\uac00 \uc5ed\uc0ac\uc758 \ubc29\ud5a5\uacfc \uc815\ub82c\ub3fc \uc788\ub290\ub0d0. \uc774 \ub124 \uac00\uc9c0 \uae30\uc900\uc774 \ubaa8\ub450 \ub9de\uc73c\uba74, \uc6b0\ub9ac\ub294 \ud22c\uc790 \uacb0\uc815\uc744 \uaf64 \ube60\ub974\uac8c \ud574. \uc77c\uc8fc\uc77c \ub3d9\uc548 1\uc2dc\uac04 \ubbf8\ud305 \ub450 \ubc88\uc774\uba74 \ub4e4\uc5b4\uac08\uc9c0 \ub9d0\uc9c0 \uacb0\uc815\ud558\uc9c0. \uc774\uac74 \ubcc0\ud558\uc9c0 \uc54a\uc558\uc5b4. \uc88b\uc544.    <\/p>\n\n<p><strong>Mike Williams:<\/strong> \uae30\uc900\uc774 \uc815\ub9d0 \ub3c4\uc6c0\uc774 \ub420 \uac70\uc57c. \uadf8\ub8f9 Q&amp;A \ub54c \uc9c8\ubb38\ub3c4 \ub9ce\uc774 \ub098\uc62c \uac83 \uac19\uc544. \uc774\uc81c \uc6b0\ub9ac\uac00 \uc0b4\uace0 \uc788\ub294 AI \uc2dc\ub300\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c \ub118\uc5b4\uac00 \ubcf4\uc790. \ub2f9\uc5f0\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\ub3c4 \uc601\ud5a5\uc774 \uc788\uc5c8\uc744 \ud150\ub370, \uc2dc\uc791\uc810\uc73c\ub85c \uc9c0\uae08 \uc0c1\ud669\uc774 \uc5b4\ub514\uae4c\uc9c0 \uc640 \uc788\ub2e4\uace0 \ubd10?    <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \uc9c0\uae08\uc740 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uacbd\uc601\uc9c4\uacfc \uc0c1\uc7a5\uc0ac \ud22c\uc790\uc790\ub4e4\uc774 AI\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ubbf8\uce60 \uc601\ud5a5\uc5d0 \ub300\ud574 \u2018\ud53c\ud06c\u2019 \uc218\uc900\uc73c\ub85c \uacfc\ub3c4\ud558\uac8c \uac71\uc815\ud558\ub294 \uc2dc\uae30\ub77c\uace0 \ubd10. \u201c\uc0c1\ub2e8 \ud37c\ub110\uc774 \uc5d0\uc774\uc804\ud2b8\ub85c \uc774\ub3d9\ud560 \uac70\uace0, \uadf8\ub798\uc11c \ub9c8\uc9c4\uc744 \ubabb \ub0b4\uace0, \ub300\uaddc\ubaa8 \ub514\uc2a4\uc778\ud130\ubbf8\ub514\uc5d0\uc774\uc158(\uc911\uac1c \ubc30\uc81c)\uc774 \uc77c\uc5b4\ub0a0 \uac70\ub2e4.\u201d \u201cGPT\ub098 Claude \uac19\uc740 \uc20f\ud14c\uc77c LLM\uc774 \uc218\uc9c1 \ud1b5\ud569\ud574\uc11c \ub2e4 \ud574\ubc84\ub9ac\uba74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc124 \uc790\ub9ac\uac00 \uc5c6\ub2e4.\u201d \u201c\uc804\uccb4 \uc2a4\ud0dd\uc774 \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub85c \uac00\uc11c \uc0ac\ub78c \uc5c6\uc774 \ub3cc\uc544\uac00\uba74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \ubb34\uc758\ubbf8\ud574\uc9c4\ub2e4.\u201d \uac19\uc740 \uc598\uae30\ub4e4 \ub9d0\uc774\uc57c.    <\/p>\n\n<p>\ub098\ub294 \uadf8 \ubaa8\ub4e0 \uc8fc\uc7a5\uc5d0 \uac70\uc758 \uc804\ubd80, \uadfc\ubcf8\uc801\uc73c\ub85c \ub3d9\uc758\ud558\uc9c0 \uc54a\uc544. \uc6b0\uc120 \uc9c0\uae08 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \ubcf4\uba74 LLM\uc73c\ub85c\uc758 \uc774\ub3d9\uc774 \ubcf4\uc774\uc9c0 \uc54a\uace0, \uc55e\uc73c\ub85c\ub3c4 \uadf8\ub7f4 \uac70\ub77c\uace0 \uae30\ub300\ud558\uc9c0 \uc54a\uc544. \uc65c\ub0d0\ud558\uba74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\ub294 \uad6c\ub9e4 \ud589\ub3d9\uc774 \uc138 \uac00\uc9c0\uac00 \uc788\uac70\ub4e0. <\/p>\n\n<p>\uccab\uc9f8\ub294 \u2018\uad6c\uacbd \uc790\uccb4\uac00 \uc7ac\ubbf8\u2019\uc778 \uacbd\uc6b0\uc57c. \ube0c\ub85c\ub4dc\uc6e8\uc774\ub098 \uc18c\ud638\ub97c \uac78\uc73c\uba70 \uac00\uac8c\ub97c \uc62e\uaca8 \ub2e4\ub2c8\ub294 \uac83\uacfc \ube44\uc2b7\ud558\uc9c0. \uc608\ub97c \ub4e4\uc5b4 \uc911\uace0 \ud328\uc158\uc758 Vinted \uac19\uc740 \uacf3\uc740 \uad6c\uacbd\uc774 \uace7 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub77c\uc11c \ubc29\ubb38\ub2f9 \ud3c9\uade0 20~30\ud398\uc774\uc9c0\ub97c \ubcf4\uae30\ub3c4 \ud574.  <\/p>\n\n<p>\ud55c \ub2ec\uc5d0 \uc5ec\ub7ec \ubc88 \ub4e4\uc5b4\uc624\uace0, \ub531\ud788 \ubb58 \ucc3e\ub294 \uac83\ub3c4 \uc544\ub2c8\uc9c0\ub9cc \ud3c9\uade0 \uad6c\ub9e4 \uae08\uc561\uc740 \ub0ae\uace0, \ucda9\ub3d9\uad6c\ub9e4\ub97c \ud558\uace4 \ud558\uc9c0. \uc774\ub7f0 \ud53c\ub4dc\uac00 LLM\uc73c\ub85c \ub118\uc5b4\uac08 \uc138\uc0c1\uc740 \uc5c6\uc5b4. \uc911\uace0 \ud328\uc158 \ud53c\ub4dc\ub97c \ub9cc\ub4e4\uace0, \ud3c9\uade0 30\uc720\ub85c\uc9dc\ub9ac\ub97c \uc0b4\uc9c0\ub3c4 \ubaa8\ub974\ub294 \uc0ac\ub78c\uc744 \uc704\ud574 LLM\uc774 \uadf8\ub7f0 \uac78 \uc6b0\uc120\uc21c\uc704 1,000 \uc548\uc5d0 \ub450\uc9c4 \uc54a\uac70\ub4e0. LLM\uc740 \ud6a8\uc728\uc744 \uc704\ud574 \uc124\uacc4\ub410\uc9c0, \u2018\uad6c\uacbd\u2019\uc5d0 \ub9de\ucdb0\uc9c4 \uac8c \uc544\ub2c8\uc57c. \uc124\ub839 \ud2b8\ub798\ud53d\uc774 \uadf8\ucabd\uc73c\ub85c \uac04\ub2e4 \ud574\ub3c4, \ud070 \ubb38\uc81c\ub77c\uace0 \ubcf4\uc9c4 \uc54a\uc544.       <\/p>\n\n<p>\ub458\uc9f8\ub294 \ubb58 \uc6d0\ud558\ub294\uc9c0 \uc815\ud655\ud788 \uc544\ub294 \uacbd\uc6b0\uc57c. \uc774\ub54c\ub3c4 LLM\uc73c\ub85c \uac08 \uc774\uc720\uac00 \uac70\uc758 \uc5c6\uc5b4. \uc9c0\uae08\ub3c4 \uc0ac\ub78c\ub4e4\uc740 \uc544\ub9c8\uc874\uc774\ub098 \uc774\ubca0\uc774\ub85c \ubc14\ub85c \uac00\uac70\ub098, \uc870\uae08 \ub35c\ud558\uc9c0\ub9cc \uad6c\uae00\uc5d0 \ub4e4\uc5b4\uac00\uc11c \uc608\ub97c \ub4e4\uba74 \u2018LG TV C3 65 inch OLED\u2019 \uac19\uc740 \ubaa8\ub378\uba85\uc744 \uce58\uace0 \ubc14\ub85c \uc0ac\uc9c0. <\/p>\n\n<p>\uadf8\ub9ac\uace0 \uc124\ub839 \uad6c\uae00\uc744 \uac70\uce5c\ub2e4 \ud574\ub3c4, \uad6c\uae00\uc774 \uac00\uc838\uac00\ub294 \uac00\uce58\ub294 \uc0ac\uc2e4 \ubbf8\ubbf8\ud574. \uacb0\uacfc\uc758 43%\uac00 \uacb0\uad6d \uc544\ub9c8\uc874\uacfc \uc774\ubca0\uc774\ub85c \uac00\uac70\ub4e0. \uc720\ub3d9\uc131\uc740 \uc5ec\uc804\ud788 \ubc31\uc5d4\ub4dc\uc5d0\uc11c \uc0ac\ub78c\uc744 \ubaa8\uc544\uc8fc\ub294 \ucabd\uc774 \uc81c\uacf5\ud574. \uc774\uc81c \uc14b\uc9f8\ub85c, \u2018\uace0\ub824 \uad6c\ub9e4(considered purchase)\u2019 \uc601\uc5ed\uc5d0\uc11c\ub294 LLM\uc774 \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \uac00\uc838\uac08 \uc218 \uc788\ub2e4\ub294 \ub17c\ub9ac\ub97c \ud3bc \uc218 \uc788\uc5b4.   <\/p>\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \ub0b4\uac00 \uc5b4\ub5a4 \uc0ac\ub78c\uc778\uc9c0, \uc5b4\ub514\uc5d0 \uc0ac\ub294\uc9c0 \ub4f1\uc744 \uace0\ub824\ud574 \uc5b4\ub5a4 \ucc28\ub97c \uc0ac\uc57c \ud558\ub294\uc9c0 \ubaa8\ub97c \ub54c\ub294 LLM\uacfc\uc758 \ub300\ud654\uac00 \uc758\ubbf8\uac00 \uc788\uc9c0. \ub2e4\ub9cc \uc774\ub7f0 \uacbd\uc6b0\uc5d0\ub3c4 Carvana\uac00 \ub354 \uc798 \ucd94\ucc9c\ud560\uc9c0, GPT\uac00 \ub354 \uc798\ud560\uc9c0\ub294 \ubd88\ud655\uc2e4\ud574.  <\/p>\n\n<p>GPT\uc77c \uc218\ub3c4 \uc788\uc5b4. \uadf8\ub798\ub3c4 \ub098\ub294 \uc6b0\uc120 \ub300\ubd80\ubd84\uc758 \ud2b8\ub798\ud53d\uc774 LLM\uc73c\ub85c \uc774\ub3d9\ud55c\ub2e4\uace0 \ubcf4\uc9c0 \uc54a\uc544. \ub2e4\ub9cc LLM \ud2b8\ub798\ud53d\uc774 \uc774\uc81c \uac80\uc0c9 \ud2b8\ub798\ud53d\uc758 \uc57d 1\/3 \uc218\uc900\uc774\uace0, \uac8c\ub2e4\uac00 \ubb34\ub8cc\uc57c. \uadf8\ub798\uc11c \ubb34\uc870\uac74 LLM\uc5d0 \uc778\ub371\uc2f1\uc740 \ud574\uc57c \ud574. \uadf8\ub9ac\uace0 AEO\ub3c4 \uacf5\uaca9\uc801\uc73c\ub85c \ud574\uc57c \ud558\uace0.    <\/p>\n\n<p>AEO\ub97c \uba3c\uc800 \ud558\ub294 \uc5bc\ub9ac \uc5b4\ub2f5\ud130\uac00 \u2018\ubb34\ub8cc \ud2b8\ub798\ud53d \uc804\uc7c1\u2019\uc5d0\uc11c \uc774\uae38 \uac70\uc57c. \uac70\uae30\uc11c \uc5c4\uccad\ub09c \ubb34\ub8cc \ud2b8\ub798\ud53d\uc744 \uc5bb\uc744 \uc218 \uc788\uc5b4. \uadf8\ub7ec\ub2c8 \ubc18\ub4dc\uc2dc \uc778\ub371\uc2f1\ud574. \ub2e4\ub9cc \ud559\uc2b5 \ub370\uc774\ud130\ub85c \uc4f0\uac8c \ud558\uc9c4 \ub9d0\uace0, \uacb0\uacfc\uc5d0 \ub178\ucd9c\ub418\ub3c4\ub85d \ub9ac\uc2a4\ud305\uc744 \uc778\ub371\uc2f1\ud558\ub77c\ub294 \uac70\uc9c0. \uc790, \uc774\uc81c \ucd5c\uc545\uc758 \uc2dc\ub098\ub9ac\uc624\ub97c \uac00\uc815\ud574\ubcf4\uc790.    <\/p>\n\n<p>\ub0b4\uac00 \ud2c0\ub838\ub2e4\uace0 \uce58\uace0, \uc0c1\ub2e8 \ud37c\ub110\uc758 100%\uac00 GPT\ub85c \uac04\ub2e4\uace0 \ud574\ubcf4\uc790. \ubaa8\ub4e0 \uac80\uc0c9\uc774 \uac70\uae30\uc11c \uc2dc\uc791\ud55c\ub2e4\uace0. \uadf8\ub7fc \uc774 \ucd5c\uc545\uc758 \uc138\uacc4\uc5d0\uc11c GPT\uac00 \uac00\uc838\uac08 \uac00\uce58\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ub300\ube44 \uc5bc\ub9c8\ub098 \ub420\uae4c? \uacb0\uad6d \u2018\ud574\uacb0\ud574\uc57c \ud558\ub294 \uc77c(job to be done)\u2019\uc5d0 \ub2ec\ub824 \uc788\uc5b4.    <\/p>\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \ud56d\uacf5\uad8c \uc608\uc57d\ucc98\ub7fc \ud56d\uacf5\uc0ac\uac00 5\uac1c\ubfd0\uc774\uace0 99% \uc810\uc720\uc728\uc744 \uac00\uc9c4 \uacfc\uc810 \uc2dc\uc7a5\uc774\uba74, \ub108\ub294 \ub05d\uc7a5\uc774\uc57c. \uadf8\ub7f0\ub370 \uc9c0\uae08\ub3c4 Expedia\uac00 \ud56d\uacf5\uad8c\uc5d0\uc11c \ubc84\ub294 \ub3c8\uc774 \uc5bc\ub9c8\ub098 \ub418\uc9c0? \uac70\uc758 \uc5c6\uc5b4. \uc0ac\uc2e4 \uadf8\uac74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc544\ub2c8\ub77c \uc5d0\uc774\uc804\ud2b8\ub97c \uc704\ud55c \uc720\ud1b5 \ucc44\ub110\uc5d0 \uac00\uae5d\uac70\ub4e0. \uadf8\ub9ac\uace0 \uc774\uac74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub9cc\ub4dc\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub3c4 \ud574\ub2f9\ub3fc. \uacf5\uae09\uc774 \uc9d1\uc911\ub3fc \uc788\uc73c\uba74, \ub108\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc544\ub2c8\ub77c \uadf8 \uacf5\uae09\uc790\uc758 \uc720\ud1b5\uc5c5\uc790\uc77c \ubfd0\uc774\uc57c. \uadf8\ub4e4\uc774 \uac00\uaca9 \uacb0\uc815\uad8c\uc744 \uac16\uace0, \ub108\ub294 \uad1c\ucc2e\uc740 \ub9c8\uc9c4\uc744 \ub0b4\uae30 \uc5b4\ub824\uc6cc.          <\/p>\n\n<p>\ubc18\ub300\ub85c Airbnb\ucc98\ub7fc \uc218\ubc31\ub9cc \uac1c\uc758 \ub9ac\uc2a4\ud305\uc774 \uc788\uac70\ub098 DoorDash\ucc98\ub7fc \uc218\uc2ed\ub9cc \uac1c\uc758 \ub808\uc2a4\ud1a0\ub791\uc774 \uc788\ub294 \uacbd\uc6b0\ub97c \uc0dd\uac01\ud574\ubd10. \uc774\ub807\uac8c \uc9d1\uacc4\ub41c(aggregated) \uacf5\uae09\uc740 \ubcf5\uc81c\ud558\uae30\uac00 \uadf9\ub3c4\ub85c \uc5b4\ub824\uc6cc. GPT\uac00 \uadf8\uac78 \ud558\ub7ec \ub098\uc124 \uc138\uc0c1\uc740 \uc5c6\uc5b4. \uac8c\ub2e4\uac00 \uac70\uae30\uc5d0 \ubc30\ub2ec\uc6d0 \ub9e4\uce6d \uac19\uc740 \uc77c\uc744 \ub354 \uc5b9\uc744\uc218\ub85d \ub354\ub354\uc6b1 \uadf8\ub807\uc9c0.   <\/p>\n\n<p>DoorDash\ub294 \uad6c\ub9e4\uc790, \ub808\uc2a4\ud1a0\ub791, \ubc30\ub2ec\uc6d0\uc73c\ub85c \uc774\ub904\uc9c4 3\uba74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc57c. \uacb0\uc81c, \ubb3c\ub958 \uac19\uc740 \uac78 \ub354 \ub9ce\uc774 \ud560\uc218\ub85d \ub124\uac00 \uac00\uc838\uac00\ub294 \uac00\uce58\ub3c4 \ucee4\uc838. \uadf8\ub9ac\uace0 \ub300\ubd80\ubd84\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \u2018\uc2b9\uc790\ub3c5\uc2dd\uc5d0 \uac00\uae4c\uc6b4 \uc2b9\uc790\uc6b0\uc704\u2019 \uad6c\uc870\ub77c\ub294 \uac83\ub3c4 \uc78a\uc9c0 \ub9d0\uc790. \ub300\ubd80\ubd84\uc758 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc0ac\uc2e4\uc0c1 Airbnb\uac00 \uc788\uace0, \uadf8\ub2e4\uc74c DoorDash\uc640 Uber Eats\uac00 \uc788\uc744 \ubfd0\uc774\uc57c.  <\/p>\n\n<p>\ucc28\ub7c9 \ud638\ucd9c\ub3c4 Uber\uc640 Lyft\uac00 \uc804\ubd80\uc9c0. \uac70\ub798\uac00 \uc791\uace0 \ubc18\ubcf5\uc801\uc774\uba70, \uacf5\uae09\uc774 \ub9e4\uc6b0 \ubd84\uc0b0\ub3fc \uc788\uc744\uc218\ub85d \ub124\uac00 \uac00\uc838\uac00\ub294 \uac00\uce58\ub294 \ucee4\uc838. \uadf8\ub798\uc11c GPT\uac00 \uac00\uc838\uac08 \uc218 \uc788\ub294 \ucd5c\ub300\uce58\ub294 \uc0c1\ub2e8 \ud37c\ub110\uc5d0\uc11c \uad6c\uae00 SEM \uc815\ub3c4\ub77c\uace0 \ubd10. \uadf8\uac83\ub3c4 \ud2b8\ub798\ud53d 100%\uac00 \uac70\uae30\ub85c \uac04\ub2e4\ub294 \uac00\uc815 \ud558\uc5d0\uc11c\uace0, \ub098\ub294 \ud2b8\ub798\ud53d\uc774 \uadf8\ub807\uac8c \uac00\uc9c0 \uc54a\uc744 \uac70\ub77c\uace0 \uc0dd\uac01\ud574.  <\/p>\n\n<p>\uadf8\ub798\uc11c \u201c\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\uc758 \uc601\ud5a5\uc774 \ubb50\ub0d0\u201d \uac19\uc740 \uac78 \ub108\ubb34 \uac71\uc815\ud558\uc9c0 \uc54a\uc558\uc73c\uba74 \ud574. \uadf8\ub9ac\uace0 \ucc38\uace0\ub85c, \uc9c0\uae08\uc758 \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub294 \uac70\ub798\ub7c9 \uae30\uc900\uc73c\ub85c \uc0ac\uc2e4\uc0c1 0\uc774\uc57c. \uc5d0\uc774\uc804\ud2b8\uac00 \uc0ac\ub78c \uc5c6\uc774 \ubb3c\uac74\uc744 \uc9c1\uc811 \uad6c\ub9e4\ud558\ub294 \uac74 \uaddc\ubaa8 \uba74\uc5d0\uc11c \uadf9\ud788 \ubbf8\ubbf8\ud574. \uc2dc\uac04\uc774 \uc9c0\ub098\uba70 \ub298\uae34 \ud558\uaca0\uc9c0.     \uc608. \ud558\uc9c0\ub9cc \uc55e\uc73c\ub85c 5\ub144 \uc548\uc5d0 \ucee4\uba38\uc2a4\uc758 10%\ub97c \ub118\uc744 \uac70\ub77c\uace0 \ubcf4\ub0d0\uba74? \uc544\ub2c8\uc694.<\/p>\n\n<p>\uadf8\ub798\uc11c \ub098\ub294 \ubc29\uae08 \ub9d0\ud55c \uc704\ud611\ubcf4\ub2e4, \uc624\ud788\ub824 \uae30\ud68c\uc5d0 \uc9d1\uc911\ud558\ub77c\uace0 \ub9d0\ud558\uace0 \uc2f6\uc5b4. \uc0ac\ub78c\ub4e4\uc774 \uacfc\uc18c\ud3c9\uac00\ud558\ub294 \uac74, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ucc3d\uc5c5\uc790\uac00 AI\ub97c \ud65c\uc6a9\ud574 \uc9c0\uae08 \ub2f9\uc7a5 \ud560 \uc218 \uc788\ub294 \uc77c\uc774 \uc5bc\ub9c8\ub098 \ub9ce\uc740\uac00\uc57c. \uc815\ub9d0 \uc5b4\ub9c8\uc5b4\ub9c8\ud574. \uc608\ub97c \ub4e4\uc5b4 \uc5ec\uc12f \uac00\uc9c0 \uc815\ub3c4 \uce74\ud14c\uace0\ub9ac\ub85c \uc124\uba85\ud574\ubcfc\uac8c.   <\/p>\n\n<p>\uccab\uc9f8\ub294 \ud06c\ub85c\uc2a4\ubcf4\ub354 \ucee4\uba38\uc2a4\uc57c. \ubbf8\uad6d \ub0b4 \ud310\ub9e4\ub77c\uba74 \ub35c \uc911\uc694\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc608\ub97c \ub4e4\uc5b4 \uc778\ub3c4\ucc98\ub7fc \ubcb5\uace8\uc5b4, \ud0c0\ubc00\uc5b4, \ud78c\ub514\uc5b4 \ub4f1 \uc5b8\uc5b4\uac00 \ub108\ubb34 \ub9ce\uc740 \uacf3\uc5d0\uc11c\ub294 \uc608\uc804\uc5d4 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc9c0\uc5ed\ubcc4\ub85c \ucabc\uac1c\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc5c8\uc5b4. \uc608\uc804\uc5d0\ub294 \ud55c \uc9c0\uc5ed\uc758 \uc18c\ube44\uc790\uac00 \ub2e4\ub978 \uc9c0\uc5ed\uc758 \ud310\ub9e4\uc790\uc5d0\uac8c\uc11c \uc0ac\ub294 \uac8c \uc5b8\uc5b4 \ub54c\ubb38\uc5d0 \ubd88\uac00\ub2a5\ud588\uac70\ub4e0.    <\/p>\n\n<p>\uc720\ub7fd\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc600\uc5b4. \uc720\ub7fd\uc740 \u2018\uc720\ub7fd\u2019\uc774 \uc544\ub2c8\ub77c \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc601\uad6d\uc774\uc5c8\uace0, \ud504\ub791\uc2a4 \uc0ac\ub78c\ub4e4\uc740 \uc601\uc5b4\ub3c4 \ub3c5\uc77c\uc5b4\ub3c4 \uc798 \uc548 \ud558\ub2c8\uae4c \uad6d\uacbd\uc744 \ub118\uc5b4 \ubc30\uc1a1\ud558\ub294 \uac8c \uc5b4\ub824\uc6e0\uc9c0. \uadf8\ub7f0\ub370 \uc774\uc81c \ub0b4\uac00 \uc55e\uc11c \ub9d0\ud55c \ud328\uc158 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 Vinted\ub294 GMV 100\uc5b5 \ub2ec\ub7ec \uc774\uc0c1, \uc21c\ub9e4\ucd9c 10\uc5b5 \ub2ec\ub7ec, \uc218\uc5b5 \ub2ec\ub7ec\uc758 \uc789\uc5ec\ud604\uae08\uc744 \ub9cc\ub4e4\uace0 \uc788\uc5b4.    <\/p>\n\n<p>\uadf8\ub4e4\uc740 \uc815\ub9d0 \ub611\ub611\ud574. \ub9ac\uc2a4\ud305\uc744 \uc790\ub3d9 \ubc88\uc5ed\ud558\uace0, \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790 \uac04 \ub300\ud654\ub3c4 \uc790\ub3d9 \ubc88\uc5ed\ud574. \uadf8\ub798\uc11c \ud504\ub791\uc2a4\uc5d0\uc11c \ud655\ubcf4\ud55c \uc720\ub3d9\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \uc2a4\ud398\uc778, \uc774\ud0c8\ub9ac\uc544\ub85c \ud655\uc7a5\ud558\uc790\ub9c8\uc790 \uace7\ubc14\ub85c \uc720\ub3d9\uc131\uc774 \uc0dd\uae30\uace0, \uace7\ubc14\ub85c \uc9c0\ubc30\uc801 \ud50c\ub808\uc774\uc5b4\uac00 \ub3fc. \uc6b0\ub9ac\ub294 \ub3c5\uc77c\uc758 \uc911\uace0\ucc28 B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 CarOnSale \uac19\uc740 \uacf3\uc5d0\ub3c4 \ud22c\uc790\ud588\ub294\ub370, \uc9c0\uae08\uc740 \ud504\ub791\uc2a4\uc5d0\uc11c\ub3c4 \ud310\ub9e4\ud558\uace0 \uc788\uace0 1\ub144 \ub9cc\uc5d0 \ub9e4\ucd9c\uc758 30%\uac00 \uac70\uae30\uc11c \ub098\uc640. AI\ub97c \uc4f0\uba74 1\ub144 \ub9cc\uc5d0 \ube44\uc988\ub2c8\uc2a4\ub97c 30% \ud0a4\uc6b0\uba74\uc11c \uc0ac\uc2e4\uc0c1 \ud06c\ub85c\uc2a4\ubcf4\ub354\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uc5b4.     <\/p>\n\n<p>\ub458\uc9f8, \uacfc\uac70 \ub300\ubd80\ubd84\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ud310\ub9e4\uc790\ub294 1%, \uad6c\ub9e4\uc790\ub294 99%\uc600\uc5b4. \uc11c\ube44\uc2a4\ub4e0 \uc81c\ud488\uc774\ub4e0 \ub9c8\ucc2c\uac00\uc9c0\uc9c0. \uc65c\ub0d0\ud558\uba74 \ub9ac\uc2a4\ud305 \uc7a5\ubcbd\uc774 \uaf64 \ub192\uac70\ub4e0.  <\/p>\n\n<p>\uc0ac\uc9c4 20\uc7a5\uc744 \ucc0d\uace0, \uc81c\ubaa9\uc744 \uc4f0\uace0, \uc124\uba85\uc744 \uc4f0\uace0, \uce74\ud14c\uace0\ub9ac\ub97c \uace0\ub974\uace0, \uac00\uaca9\uc744 \uc815\ud558\ub294 \uac74 \uaf64 \uc77c\uc774\uc57c. \ub300\ubd80\ubd84 \uc0ac\ub78c\ub4e4\uc740 \uac8c\uc73c\ub974\uace0 \uadf8\uac78 \ud558\ub824 \ud558\uc9c0 \uc54a\uc544. \ud2b9\ud788 \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561\uc774 \ub0ae\uc740 \uc0c1\ud488\uc77c\uc218\ub85d \ub354 \uadf8\ub807\uace0, \uac70\ub798\uac00 \ubcf5\uc7a1\ud55c \uce74\ud14c\uace0\ub9ac\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc57c.   <\/p>\n\n<p>\uadf8\ub7f0\ub370 \uc774\uc81c AI\ub85c\ub294 \uc0ac\uc9c4 \ud55c \uc7a5 \ucc0d\uc73c\uba74 \ub05d\uc774\uc57c. \uce74\ud14c\uace0\ub9ac, \uc124\uba85\uc774 \uc790\ub3d9\uc73c\ub85c \ub098\uc624\uace0, \ub05d. \uac8c\ub2e4\uac00 \uc804\ud658\uc728\uc774 \ub354 \ub192\uc740 \ub354 \uc88b\uc740 \ub9ac\uc2a4\ud305\uc774 \ub9cc\ub4e4\uc5b4\uc9c0\uae30\ub3c4 \ud574. \uadf8\ub798\uc11c \ub108\ub294 \ubc18\ub4dc\uc2dc, \ub124 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub9de\ub294 \ud559\uc2b5\uacfc \ub370\uc774\ud130\uc14b\uc744 \uae30\ubc18\uc73c\ub85c AI\ub97c \uc368\uc11c \ub9ac\uc2a4\ud305 \uacfc\uc815\uc744 \ucd5c\ub300\ud55c \ub2e8\uc21c\ud654\ud574\uc57c \ud574. \uadf8\ub7ec\uba74 \ud310\ub9e4\uc790\uac00 \ub418\ub294 \ubc29\ubb38\uc790 \ube44\uc728\uc774 \uc62c\ub77c\uac00\uace0, \uc804\ubc18\uc801\uc778 UX\uac00 \uc88b\uc544\uc838\uc11c \uad6c\ub9e4\uc728\ub3c4 \uc62c\ub77c\uac00.    <\/p>\n\n<p>\uc14b\uc9f8, \ube44\uc6a9 \uad6c\uc870\ub97c \uadfc\ubcf8\uc801\uc73c\ub85c \uaebe\uc5b4 \ubc14\uafc0 \uc218 \uc788\uc5b4. \uc6b0\ub9ac\ub294 Ace Waves\ub77c\ub294 \ud68c\uc0ac\uc5d0 \ud22c\uc790\ud588\ub294\ub370, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc6a9 \uace0\uac1d\uc9c0\uc6d0 AI\ub97c \ud574. \uc774\uac78 \ub3c4\uc785\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc740 6\uac1c\uc6d4 \ub9cc\uc5d0 \uace0\uac1d\uc9c0\uc6d0 \ube44\uc6a9\uc744 50% \uc904\uc600\uace0, \ub3d9\uc2dc\uc5d0 NPS\ub294 \uac1c\uc120\ub410\uc5b4.  <\/p>\n\n<p>\ub610 Vibe coding\uc744 \ud65c\uc6a9\ud558\uba74 \uac1c\ubc1c\uc790 \uc0dd\uc0b0\uc131\uc744 \ud06c\uac8c \uc62c\ub9b4 \uc218 \uc788\uc5b4. \uadf8\ub798\uc11c \uac1c\ubc1c \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\uace0 \ube44\uc6a9\uc744 \ub300\ud3ed \ub0ae\ucd9c \uc218 \uc788\uc5b4. <\/p>\n\n<p>\ub124 \ubc88\uc9f8. \uc694\uc998 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \uc218\uc775\uc6d0\uc774 \uc810\uc810 \ub2e4\uc591\ud574\uc9c0\uace0 \uc788\uc5b4. \uc608\uc804\uc5d4 \ucee4\ubbf8\uc158\ub9cc \ubc1b\uc558\uc9c0\ub9cc, \uc774\uc81c\ub294 SaaS \uad6c\ub3c5\ub8cc\uc5d0 \ub354\ud574 \uc18c\uc561 \ucee4\ubbf8\uc158\uc744 \ubc1b\uae30\ub3c4 \ud574. \uadf8\ub9ac\uace0 \ud070 \ucd95 \uc911 \ud558\ub098\uac00 \uad11\uace0 \ud310\ub9e4\uc57c. \ud310\ub9e4\uc790\ub4e4\uc774 \uc790\uae30 \uc0c1\ud488\uc744 \ud64d\ubcf4\ud558\ub824\uace0 \uad11\uace0\ub97c \uc0ac\ub294 \uac70\uc9c0. \ucc38\uace0\ub85c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc544\ub9c8\uc874\uc774 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub77c\ub294 \uac78 \uc798 \ubab0\ub77c. \uc544\ub9c8\uc874\uc5d0\uc11c \ud314\ub9ac\ub294 \ub300\ubd80\ubd84\uc758 \uc0c1\ud488\uc740 \uc11c\ub4dc\ud30c\ud2f0 \uc0c1\ud488\uc774\uc57c. \uc544\ub9c8\uc874\uc740 \uacb0\uc81c, \ud53c\ud0b9\u00b7\ud328\ud0b9, \ubc30\uc1a1 \uac19\uc740 \ubb3c\ub958\uc640 \ubc18\ud488, \uace0\uac1d\uc9c0\uc6d0\uae4c\uc9c0 \uad00\ub9ac\ud558\ub294 \uc644\uc804\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc57c.     <\/p>\n\n<p>\ud310\ub9e4\uc790\ub4e4\uc774 \uc2a4\ud3f0\uc11c\ub4dc \ub9ac\uc2a4\ud305\uc744 \uc704\ud574 \uc544\ub9c8\uc874\uc5d0\uc11c \uad11\uace0\ub97c \uc0ac\ub294 \uac74 \uc774\uc81c \uc218\uc2ed\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uce74\ud14c\uace0\ub9ac\uac00 \ub410\uc5b4. \uad11\uace0\uc758 \uc7a5\uc810\uc740 \ub9c8\uc9c4\uc774 95% \uc218\uc900\uc774\ub77c\ub294 \uac70\uc57c. Instacart\ub3c4 GMV\uc758 5%\uac00 \uc140\ud504\uc11c\ube0c \uad11\uace0\uc5d0\uc11c \ub098\uc624\ub294\ub370, \uadf8\uac8c \uc774\uc775\uc758 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud574.  <\/p>\n\n<p>\uadf8\ub798\uc11c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \uaddc\ubaa8\uac00 \ucee4\uc9c8\uc218\ub85d \uad11\uace0\ub97c \ubc18\ub4dc\uc2dc \ub3c4\uc785\ud574\uc57c \ud574. \ud2b9\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ud310\ub9e4\uc790\ub4e4\uc774 \uc790\uae30 \ud64d\ubcf4\ub97c \uc704\ud574 \uad11\uace0\ub97c \uc0ac\uac8c \ub9cc\ub4dc\ub294 \uac70\uc9c0. Topsort \uac19\uc740 \ud68c\uc0ac\ub4e4\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc5b4. \uadf8\ub9ac\uace0 \ub2f9\uc5f0\ud788 AI\uac00 \ud575\uc2ec\uc774\uc57c. \ubb38\uc81c\ub294 \uc774\uac78 \uc81c\ub300\ub85c \ud558\uae30\uac00 \uaf64 \uc5b4\ub835\ub2e4\ub294 \uac70\uc57c. \ub2e8\uc21c\ud788 \uac00\uc7a5 \ub192\uc740 CPC\uc5d0\ub9cc \ud314\uba74 \uc548 \ub3fc. \uc2e4\uc81c\ub85c \ucd5c\uc801\ud654\ud574\uc57c \ud558\ub294 \uac74 CPC\uac00 \uc544\ub2c8\ub77c CCM\uc774\uac70\ub4e0.   <\/p>\n\n<p>\uc989 CPC \u00d7 \ud074\ub9ad\ub960(CTR)\uc744 \ucd5c\uc801\ud654\ud574\uc57c \ud574. \uadf8\ub798\uc11c \uc5b4\ub5a4 \uad11\uace0\ub97c \uc5b4\ub514\uc5d0 \ub178\ucd9c\ud574\uc57c CPC \u00d7 CTR\uc774 \ucd5c\ub300\uac00 \ub418\ub294\uc9c0 \ucc3e\uc544\ub0b4\ub824\uba74 \uc815\ub9d0 \ub611\ub611\ud55c AI\uac00 \ud544\uc694\ud574. \uc218\uc775 \ucc3d\ucd9c \uce21\uba74\uc5d0\uc11c\ub3c4 \uc644\uc804\ud788 AI \ub4dc\ub9ac\ube10\uc774\uc57c.  <\/p>\n\n<p>\uadf8 \ubc16\uc5d0\ub3c4 \ud560 \uc218 \uc788\ub294 \uac74 \ubb34\uad81\ubb34\uc9c4\ud574. \uc544\uc774\ud15c \ud2b8\ub798\ud0b9 \uac19\uc740 \uac83\ub4e4\uae4c\uc9c0. \uae30\ubcf8\uc801\uc73c\ub85c \ud68c\uc0ac\ub294 \ucc98\uc74c\ubd80\ud130 AI \ud3ec\uc6cc\ub4dc, AI \ud37c\uc2a4\ud2b8\ub85c \uc124\uacc4\ud558\uace0, AI\ub97c \uc81c\ud488\uc5d0 \ud1b5\ud569\ud55c \uc0c1\ud0dc\ub85c \ucd9c\ubc1c\ud574\uc57c \ud574. \uadf8\ub7ec\uba74 \ube44\uc988\ub2c8\uc2a4\uac00 \ud655 \uaebe\uc5ec \uc131\uc7a5\ud560 \uc218 \uc788\uc5b4. \uadf8\ub798\uc11c \ub098\ub294 AI\uc758 \uc704\ud611\ubcf4\ub2e4 \uae30\ud68c\ub97c \ubcf4\ub77c\uace0 \ub9d0\ud558\uace0 \uc2f6\uc5b4.  <\/p>\n\n<p>\uc544, \ud558\ub098 \ub354. \uacfc\uac70\uc5d0\ub294 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0a4\ub294 \ub370 \uc0ac\ub78c \uc190\uc774 \ub108\ubb34 \ub9ce\uc774 \ub4e4\uc5b4\uac00\uc11c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc131\ub9bd\ud558\uc9c0 \ubabb\ud588\ub358 \uce74\ud14c\uace0\ub9ac\ub4e4\uc774 \ub9ce\uc544. \uc608\ub97c \ub4e4\uc5b4 \ub124\uac00 \uc885\ud569\uac74\uc124\uc5c5\uc790\ub77c\uace0 \ud558\uace0 \uc5b4\ub514\uc120\uac00 \uacf5\uc0ac\ub97c \ud55c\ub2e4\uace0 \ud574\ubcf4\uc790.  <\/p>\n\n<p>\ud568\uaed8 \uc77c\ud558\ub294 \ud558\ub3c4\uae09 \uc5c5\uccb4 \uc218\uac00 \uc5b4\ub9c8\uc5b4\ub9c8\ud558\uc9c0. \uadf8\ub7f0\ub370 \ubaa8\ub4e0 \uac8c iMessage\ub098 WhatsApp\uc5d0 \ud769\uc5b4\uc838 \uc788\uace0, \uac04\ud2b8 \ucc28\ud2b8 \uac19\uc740 \uac83\ub3c4 \uc5c6\uc5b4. \uc774\uc81c\ub294 AI\uc640 \uc5d0\uc774\uc804\ud2b8\ub97c \uc368\uc11c \uc0ac\ub78c\uc758 \uc77c\uc744 \ub300\uccb4\ud558\uace0 \uc6cc\ud06c\ud50c\ub85c\ub97c \uc815\ub9ac\ud574 \ube44\uc6a9\uc744 \ub0ae\ucd9c \uc218 \uc788\uc5b4. \uc9c0\uae08\uc740 \uac74\uc124\ud68c\uc0ac\uac00 \uc544\ub2c8\ub77c \ud14c\ud06c\ud68c\uc0ac\uc5d0 \uac00\uae4c\uc6b4 \ud68c\uc0ac\ub4e4\ub3c4 \uc788\uc5b4. \uc0c1\uc5c5\uc6a9 \uac74\ubb3c\uc774\ub098 \ucc3d\uace0 \uac74\uc124 RFP\uc5d0 \uc785\ucc30\ud558\uac70\ub098, \ub3c4\uc2dc\uc5d0\uc11c \ub098\uc624\ub294 RFP\uc5d0 \uc751\ub2f5\ud558\ub294 \uac78 \ub3d5\ub294 \uae30\uc220\uc744 \ud314\uc9c0. \uc5d0\uc774\uc804\ud2b8\uac00 RFP \uc791\uc131\ubd80\ud130 \ub3c4\uc2dc\uc758 \uc778\ud5c8\uac00 \ud504\ub85c\uc138\uc2a4 \uc804\uccb4\ub97c \ud1b5\uacfc\ud558\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \uc2dd\uc774\uc57c.   <\/p>\n\n<p>\uadf8 \uacb0\uacfc \uae30\uac04\uc744 \uba87 \ub144, \uba87 \ub2ec\uc5d0\uc11c \uba87 \uc8fc\ub85c \uc904\uc77c \uc218 \uc788\uc5b4. \uc774\ub7f0 \uc2dd\uc73c\ub85c \uc608\uc804\uc5d0\ub294 \ubd88\uac00\ub2a5\ud588\ub358 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc744 AI \uc2dc\ub300\uc5d0\ub294 \ub9cc\ub4e4 \uc218 \uc788\uc5b4. <\/p>\n\n<p><strong>Mike Williams<\/strong>: \uc815\ub9d0 \uc88b\uc740 \uc815\ub9ac\uc57c. AI\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\ub3c4 \uadf8\ub807\uace0, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \ub354 \ub9ce\uc740 \uc77c\uc744 \ud560 \uc218 \uc788\ub294 \ubc29\ubc95, \uadf8\ub9ac\uace0 \uc65c \uc9c0\uae08\uc774 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \uc911\uc694\ud55c \uc2dc\uc810\uc778\uc9c0\ub3c4 \ub2e4\ub904\uc11c \uc88b\uc558\uc5b4. \uc774\ub7f0 \uc8fc\uc81c\ub4e4\uc740 \ucee4\ubba4\ub2c8\ud2f0\uc5d0\uc11c\ub3c4 \uc790\uc8fc \uc774\uc57c\uae30\ud558\uac70\ub4e0. <\/p>\n\n<p>\uadf8\ub9ac\uace0 \ub2e4\uc74c\uc73c\ub85c \ub118\uc5b4\uac00\uace0 \uc2f6\uc740 \uc8fc\uc81c\ub294 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\ub4e4\uc774\uc57c. AI \ub124\uc774\ud2f0\ube0c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc740 \ub54c\ub85c \uc804\ud1b5\uc801\uc778 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc2dc\uc791 \ubc29\uc2dd\uacfc\ub294 \ub2e4\ub978 \uc811\uadfc\uc744 \ud558\uae30\ub3c4 \ud558\uc796\uc544. \uc694\uc998 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc774 \uc4f0\uae30 \uc2dc\uc791\ud588\uace0 \uc2e4\uc81c\ub85c \ud6a8\uacfc\uac00 \ub098\ud0c0\ub098\ub294 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc5d0\ub294 \uc5b4\ub5a4 \uac83\ub4e4\uc774 \uc788\uc5b4?  <\/p>\n\n<p><strong>Fabrice Grinda<\/strong>: \uc788\uc5b4. \ub2e4\ub9cc \ub098\ub294 \uc804\uc220\uc801\uc778(tactical) \uac83\ub4e4\uc774\ub77c\uace0 \ubd10. \uc9c0\uae08 \ub9ce\uc740 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc774 \uc608\ub97c \ub4e4\uc5b4 Claude Co-work \uac19\uc740 \uac78 \uc4f0\uac70\ub098, \uadf8\uac8c \ub098\uc624\uae30 \uc804\uc5d0\ub294 OpenClaw \uac19\uc740 \uac78 \uc368\uc11c \ub9c1\ud06c\ub4dc\uc778\uc5d0\uc11c \uacf5\uae09\uacfc \uc218\uc694\uc758 \ub9ac\ub4dc\ub97c \uc804\ubd80 \ucc3e\uc544\ub0b4. \ub9c1\ud06c\ub4dc\uc778 InMail \uacc4\uc815\uc744 \ub9cc\ub4e4\uace0 \uc5f0\ub77d\uc744 \ub3cc\ub9ac\ub294 \uac70\uc9c0. \uc0ac\uc2e4\uc0c1 CAC\uac00 0\uc5d0 \uac00\uae5d\uac8c, \ubb3c\ub860 \uc644\uc804\ud788 0\uc740 \uc544\ub2c8\uace0 \ud06c\ub808\ub527 \ube44\uc6a9\uc774 \uc870\uae08 \ub4e4\uae34 \ud558\uc9c0\ub9cc.     <\/p>\n\n<p>\uadf8\ub807\uac8c \ud574\uc11c \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \uacf5\uae09\uacfc \uc218\uc694\ub97c \ub458 \ub2e4 \uad6c\ucd95\ud560 \uc218 \uc788\uc5c8\uc5b4. \ub610 \uc5b4\ub5a4 \ud300\uc740 \uc624\ud508\ud074\ub798\uc2a4\ub97c \ucf54\ub529\ud574\uc11c \ud154\ub808\uc138\uc77c\uc988\ub97c \ud558\uae30\ub3c4 \ud588\uc5b4. Whisper \uac19\uc740 \uac78\ub85c \uc74c\uc131 \uc778\ud130\ud398\uc774\uc2a4\ub97c \ubd99\uc774\uace0, Twilio \ubc88\ud638\ub97c \ubc1b\uc544\uc11c \uc804\ud654\ub97c \uac78\uc5b4. \uadf8\ub7ec\uba74 \ube44\uad50\uc801 \ub0ae\uc740 \ube44\uc6a9\uc73c\ub85c \uacf5\uae09\uc774\ub4e0 \uc218\uc694\ub4e0 \ucf5c\ub4dc\ucf5c\uc744 \ud560 \uc218 \uc788\uc9c0.  <\/p>\n\n<p>\uc774\ub7f0 \uc2dd\uc73c\ub85c \uc624\ub298\ub0a0\uc5d0\ub294 AI\ub85c \uc720\ub3d9\uc131\uc744 \u2018\ud574\ud0b9\u2019\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc815\ub9d0 \ub9ce\uc544. \ud558\uc9c0\ub9cc \ub2e4\uc2dc \ub9d0\ud558\uc9c0\ub9cc, \ub0b4\uac8c\ub294 \uc804\uc220\uc774\uc57c. \ub3c4\uad6c\ub97c \uc368\uc11c \ud765\ubbf8\ub85c\uc6b4 \uc77c\uc744 \ud558\uac70\ub098, \uc5d0\uc774\uc804\ud2b8\ub85c \uc5ed\ud560\uc744 \ub300\uccb4\ud574\uc11c \uc608\uc804\uc5d0\ub294 \uacbd\uc81c\uc131\uc774 \uc548 \ub098\uc11c \ub9cc\ub4e4 \uc218 \uc5c6\uc5c8\ub358 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc774\uc81c\ub294 \uc131\ub9bd\ud558\uac8c \ub9cc\ub4dc\ub294 \uac70\uc9c0.  <\/p>\n\n<p><strong>Mike Williams:<\/strong> \ub9de\uc544, \uc815\ub9d0 \uc88b\ub124. \uc804\uc220\uc801\uc774\uba74\uc11c\ub3c4 \ub514\ud14c\uc77c\uc774 \uc788\uc9c0. \uadf8\ub9ac\uace0 \uc774\ub7f0 \uc0c8\ub85c\uc6b4 AI \ub124\uc774\ud2f0\ube0c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc774 \uc2dc\uc791\ub418\uba74\uc11c, \ub354 \ube68\ub9ac \uc720\ub3d9\uc131\uc744 \ub9cc\ub4e4\uace0 \ub354 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ubaa8\uc2b5\ub3c4 \ubcf4\uc774\uc796\uc544. \uadf8\ub7fc \ud22c\uc790\ud560 \ub54c \ud3c9\uac00 \ubc29\uc2dd\uc774 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc744\uae4c? \uadf8\ub9ac\uace0 \uc131\uc7a5\uc5d0 \ub300\ud55c \ubca4\uce58\ub9c8\ud06c \uac19\uc740 \uac74 \uc5b4\ub5a4 \uac8c \uc788\uc744\uae4c?   <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \uc774\uac8c \uc694\uc998 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc790\uae08\uc870\ub2ec\ud558\uae30 \uc5b4\ub824\uc6b4 \uc774\uc720\uc758 \uc77c\ubd80\uc57c. \ud2b9\ud788 A, B \ub77c\uc6b4\ub4dc\uac00 \uc5b4\ub824\uc6b4\ub370, AI\uac00 \ubaa8\ub4e0 \uad00\uc2ec\uc744 \ube68\uc544\ub4e4\uc600\uac70\ub4e0. 90% \ub9c8\uc9c4\uc73c\ub85c ARR 0\uc5d0\uc11c 1\uc5b5 \ub2ec\ub7ec\uae4c\uc9c0 \uac00\ub294 \ud68c\uc0ac\ub4e4, Lovable\uc774\ub098 Cursor \uac19\uc740 \uc0ac\ub840\ub97c \ubd10\ubc84\ub9ac\ub2c8\uae4c. \ubc18\uba74 \ub124 \u2018\uc18c\ubc15\ud55c\u2019 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 GMV 0\uc5d0\uc11c 300\ub9cc \ub2ec\ub7ec, 300\ub9cc\uc5d0\uc11c 1,500\ub9cc, 5,000\ub9cc\u2026 \uc774\ub7f0 \uc2dd\uc73c\ub85c 3\ub144\uc5d0 \uac78\uccd0 \ucee4\uc9c0\uc796\uc544. \ud070 \uc218\ud45c\ub97c \uc4f0\ub294 \ub300\ud615 VC\ub4e4\uc744 \uc124\ub808\uac8c \ud558\uae30\uac00 \uc5b4\ub835\uc9c0.   <\/p>\n\n<p>\uadf8\ub807\ub2e4\uace0 \ud574\ub3c4, \ud6e8\uc52c \uc801\uc740 \uc790\uc6d0\uc73c\ub85c \ud6e8\uc52c \ub354 \ub9ce\uc740 \uac78 \ud560 \uc218 \uc788\uac8c \ub410\uc5b4. \uadf8\ub798\uc11c \ub0b4\uac00 \uc810\uc810 \ub354 \ub9ce\uc774 \ubcf4\ub294 \uac74, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc774 \ud504\ub9ac\uc2dc\ub4dc\ub97c \uc0ac\uc2e4\uc0c1 \uac74\ub108\ub6f0\ub294 \ud750\ub984\uc774\uc57c. \uc608\uc804\uc5d0\ub294 \ud504\ub9ac\uc2dc\ub4dc\uac00 100\ub9cc \ub2ec\ub7ec \uc815\ub3c4\uc600\uace0, \ubb50 60\ub9cc \ub2ec\ub7ec\ub3c4 \uc788\uc5c8\uace0. YC\uba74 30~40\ub9cc \ub2ec\ub7ec\uc9c0\ub9cc, \ubc94\uc704\uac00 \uc788\uc9c0. \uc694\uc998\uc740 80\ub9cc \ub2ec\ub7ec\ub4e0 \ubb50\ub4e0. \uadf8\ub9ac\uace0 \uc2dc\ub4dc \ub77c\uc6b4\ub4dc\ub97c \ud560 \ub9cc\ud07c\uc758 \ud2b8\ub799\uc158\uc744 \ub9cc\ub4e4\ub824\uba74 100\ub9cc \ub2ec\ub7ec\uac00 \ud544\uc694\ud588\uace0, \uadf8\ub2e4\uc74c \uc2dc\ub4dc \ub77c\uc6b4\ub4dc\ub85c \uac14\uc9c0. \ucc38\uace0\ub85c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc2dc\ub4dc \ubc38\ub958\uc5d0\uc774\uc158\uc740 \uadf8\ub807\uac8c \ud06c\uac8c \ubcc0\ud558\uc9c4 \uc54a\uc558\uc5b4.  <\/p>\n\n<p>YC(\uc640\uc774\ucf64\ube44\ub124\uc774\ud130)\uc5d0 \uc788\ub2e4\uba74 30\uc774\ub098 40 \uc815\ub3c4 \ub418\uaca0\uc9c0\ub9cc, \ubc94\uc704\uac00 \uc880 \uc788\uc5b4\uc11c \uc694\uc998\uc740 8 \uc815\ub3c4\uc77c \uc218\ub3c4 \uc788\uace0 \ubb50 \uadf8\ub798. \uadf8\ub9ac\uace0 \uc2dc\ub4dc \ub77c\uc6b4\ub4dc\ub97c \ubc1b\uc73c\ub824\uba74 \ub9ac\ud2b8\ub799\uc158\uc744 \uc5bb\uae30 \uc704\ud574 100\ub9cc \ub2ec\ub7ec\uac00 \ud544\uc694\ud588\uc9c0. \uadf8\ub7f0\ub370 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc2dc\ub4dc \ub2e8\uacc4\uc5d0\uc11c\ub294 \ubc38\ub958\uc5d0\uc774\uc158\uc774 \uadf8\ub807\uac8c \ub9ce\uc774 \ubcc0\ud558\uc9c0 \uc54a\uc558\uc5b4.  <\/p>\n\n<p>\uc870\uae08 \uc624\ub974\uae34 \ud588\uc9c0\ub9cc, \uc194\uc9c1\ud788 \ub9d0\ud558\uba74 \uc544\uc9c1\ub3c4 GMV \uc6d4 15\ub9cc \ub2ec\ub7ec, \ud14c\uc774\ud06c\ub808\uc774\ud2b8 15%, \ub9c8\uc9c4 70%\uc778 \uc2dc\ub4dc \ub2e8\uacc4 \ud68c\uc0ac\ub4e4\uc774 \ud504\ub9ac\uba38\ub2c8 1,200\ub9cc \ub2ec\ub7ec\uc5d0 \ub77c\uc6b4\ub4dc\ub97c \ub3cc\ub9ac\ub294 \uac78 \ub9ce\uc774 \ubd10. \uadf8\ub9ac\uace0 500\ub9cc \ub2ec\ub7ec\ub97c 1,500\ub9cc \ub2ec\ub7ec\uc5d0 \uc870\ub2ec\ud558\ub4e0 \ubb50\ub4e0, \uadf8\ub7f0 \uc2dd\uc774\uc9c0. \ubc18\uba74 \uc9c0\uae08 \uc2dc\ub9ac\uc988 A\uc758 \uc911\uac04\uac12\uc740, \ud14c\uc774\ud06c\ub808\uc774\ud2b8 15% \uae30\uc900\uc73c\ub85c, \ud504\ub9ac\uba38\ub2c8 3,000\ub9cc \ub2ec\ub7ec\uc5d0 GMV\uac00 \uc6d4 75\ub9cc \ub2ec\ub7ec \uc815\ub3c4\uba74 \ub418\ub294 \uac83 \uac19\uc544. \uadf8\ub7ec\ub2c8\uae4c \uae30\ub300\ud558\ub294 \ud2b8\ub799\uc158 \uae30\uc900\uc774 \uc62c\ub77c\uac04 \uac70\uc9c0. \ub354 \ub9ce\uc774 \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc5b4\uc57c \ud558\ub2c8\uae4c. \uadf8\ub798\uc11c \uc774\uc81c\ub294 \uc544\uc774\ub514\uc5b4 \ub2e8\uacc4\ub294 \uac70\uc758 \uc548 \ud574. \uc0ac\ub78c\ub4e4\uc774 \uc6b0\ub9ac\ud55c\ud14c \uc62c \ub54c\ub294, \uc124\ub839 2\uba85 \ud300\uc774\uc5b4\ub3c4 \uc774\ubbf8 \ub7f0\uce6d\ub3fc \uc788\uace0, \uc774\ubbf8 \ud2b8\ub799\uc158\uc774 \uc788\uace0, \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\uac00 \ub9de\uace0, \ub4f1\ub4f1\uc774\uc57c. \uc544\ubb34\uac83\ub3c4 \uc5c6\uc774\ub3c4 \ubb50\ub4e0 \ub9cc\ub4e4 \uc218 \uc788\uc73c\ub2c8\uae4c. \uc0ac\uc2e4 \uc544\uc8fc \uc801\uc740 \ub3c8\uc73c\ub85c\ub3c4 \ub7f0\uce6d\ud574\uc11c \ud2b8\ub799\uc158\uc744 \ubabb \ub9cc\ub4e4\uba74, \uadf8\uac74 \uc2e4\ud589 \uc5ed\ub7c9\uc774 \ubd80\uc871\ud558\ub2e4\ub294 \uc2e0\ud638\uc57c.      <\/p>\n\n<p>\uadf8\uac74 \ub124\uac00 \uc18d\ud55c \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc2e4\ud589\uc744 \ud574\ub0bc \uc5ed\ub7c9\uc774 \ubd80\uc871\ud560 \uc218 \uc788\ub2e4\ub294 \uac78 \ub9d0\ud574\uc918. \uadf8\ub9ac\uace0 \ud070 \ud2b8\ub80c\ub4dc \ud558\ub098\ub294 \ud504\ub9ac\uc2dc\ub4dc\ub97c \uac74\ub108\ub6f0\uace0, \ud2b8\ub799\uc158\uc744 \uac16\ucd98 \uc0c1\ud0dc\ub85c \ubc14\ub85c \uc2dc\ub4dc\ub85c \uac00\ub294 \uac70\uc57c. \ubb3c\ub860 \uc608\uc678\ub3c4 \uba87 \uac00\uc9c0\ub294 \uc788\ub294\ub370, \uc5b4\ub5a4 \ud300\ub4e4\uc740 \uc5c4\uccad\ub098\uac8c \ube60\ub974\uac8c \uc2a4\ucf00\uc77c\ud574\uc11c, \uc608\uc804 \ubc29\uc2dd\ucc98\ub7fc \u2018\uc6d4 15\ub9cc \ub2ec\ub7ec\u2019 \uac19\uc740 \ub2e8\uacc4\uc5d0\uc11c \uc2dc\uc791\ud558\uc9c0 \uc54a\uae30\ub3c4 \ud574.  <\/p>\n\n<p>\ubcf4\ud1b5\uc740 300\ub9cc \ub2ec\ub7ec\ub97c \uc870\ub2ec\ud574\uc11c \uc6d4 75\ub9cc \ub2ec\ub7ec\ub85c \uac00\uace0, 700\ub9cc~1,000\ub9cc \ub2ec\ub7ec\ub97c \uc870\ub2ec\ud574\uc11c \uc6d4 250\ub9cc~500\ub9cc \ub2ec\ub7ec\ub85c \uac00\uace0, \uadf8\ub2e4\uc74c 1,500\ub9cc~2,000\ub9cc~2,500\ub9cc \ub2ec\ub7ec\ub97c \uc870\ub2ec\ud558\uc9c0. \uac00\ub054\uc740 \uadf8\uac78 \ub354 \uac00\uc18d\ud560 \uc218\ub3c4 \uc788\uc5b4. \uadf8\ub7f0\ub370 \uc21c\uc218 AI \ub124\uc774\ud2f0\ube0c\ud615 SaaS \uad6c\ub3c5 \ud68c\uc0ac\ub4e4\uc5d0 \ube44\ud574, \uc774\ub7f0 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uadf8\ub807\uac8c \ud070 \uac00\uc18d\uc740 \ub9ce\uc774 \ubabb \ubd24\uc5b4. AI \ub124\uc774\ud2f0\ube0c SaaS\ub294 \ub9d0\ub3c4 \uc548 \ub418\uac8c \ube60\ub974\uac8c \uc2a4\ucf00\uc77c\ud558\ub354\ub77c.  <\/p>\n\n<p>\ub09c \uadf8\ub7f0 \uacbd\uc6b0\ub97c \ub9ce\uc774 \ubabb \ubd24\uc5b4. GMV\uac00 \ubbf8\uce5c \ub4ef\uc774 \ucee4\uc9c0\ub294 \uacf3\uc740 B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc778\ub370, \uadf8\ub798\ub3c4 \ud14c\uc774\ud06c\ub808\uc774\ud2b8\uac00 1%\uba74 \ub09c \uad00\uc2ec \uc5c6\uc5b4. \ub09c GMV \uc131\uc7a5\ubcf4\ub2e4 \uc21c\ub9e4\ucd9c\uc744 \ubd10. \uc608\ub97c \ub4e4\uc5b4 GMV 100\ub9cc \ub2ec\ub7ec\uc5d0 \ud14c\uc774\ud06c\ub808\uc774\ud2b8 15%\uba74 \uc21c\ub9e4\ucd9c\uc774 15\ub9cc \ub2ec\ub7ec\uc57c. \ud14c\uc774\ud06c\ub808\uc774\ud2b8\uac00 1%\ub77c\uba74, \uac19\uc740 \uc2dc\ub9ac\uc988 A \uc218\uc900\uc758 \ud2b8\ub799\uc158\uc744 \ubcf4\ub824\uba74 100\ub9cc\uc774 \uc544\ub2c8\ub77c 1,000\ub9cc \ub2ec\ub7ec GMV\uac00 \ud544\uc694\ud574.    <\/p>\n\n<p><strong>Mike Williams:<\/strong> \ub9de\uc544\uc694. \uadf8\ub9ac\uace0 \uc544\uae4c \ud504\ub9ac\uc2dc\ub4dc\ub97c \uac74\ub108\ub6f0\uace0 \ub354 \uba40\ub9ac \uac08 \uc218 \uc788\ub2e4\ub294 \uc598\uae30\ub3c4 \ud558\uc168\ub294\ub370\uc694. \uadf8\uc640 \uad00\ub828\ud574\uc11c, \uc55e\uc73c\ub85c AI\uac00 \uc2a4\ud0c0\ud2b8\uc5c5\u2014\ud2b9\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\u2014\uc758 \uc790\ubcf8 \ud544\uc694\ub97c \uc5b4\ub5bb\uac8c \ubc14\uafd4\uac08 \uac70\ub77c\uace0 \ubcf4\uc138\uc694? <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> AI \uc790\uccb4\ub294 \uc5c4\uccad \uc790\ubcf8\uc9d1\uc57d\uc801\uc774\uc57c. \uadf8\ub798\uc11c \uc9c0\uae08 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \ub354 \uc5b4\ub824\uc6b4 \uc774\uc720 \uc911 \ud558\ub098\ub294, \ubc29 \uc548\uc758 \uc0b0\uc18c\ub97c AI\uac00 \ub2e4 \uac00\uc838\uac00\uace0 \uc788\uae30 \ub54c\ubb38\uc774\uc9c0. YC \ud68c\uc0ac\uc758 95%\uac00 AI \ud68c\uc0ac\uace0, 2025\ub144 \uc790\uae08\uc758 75%\uac00 AI\u2014\ud2b9\ud788 LLM \ucabd\u2014\ub85c \uac14\uace0, \uac70\uc758 \ubaa8\ub4e0 \uc790\ubcf8\uc774 \ub2e4\uc12f \uac1c \ud68c\uc0ac\ub85c \ubab0\ub838\uc5b4. <\/p>\n\n<p>\uadf8\ub7ec\ub2c8\uae4c \ub298 AI \uc598\uae30\ubfd0\uc778 \ub370\ub2e4, \uadf8 \uc790\ubcf8\uc758 \uc5c4\uccad\ub09c \ube44\uc911\uc744 Claude\ub098 Anthropic, ChatGPT\uac00 \uac00\uc838\uac00\uace0, \uadf8\ub2e4\uc74c\uc774 Lovable, Cursor \uac19\uc740 \uac83\ub4e4, ElevenLabs \uac19\uc740 \uacf3\ub4e4\uc774\uc9c0. \uadf8\ub9ac\uace0 \ubc29\uc0b0 \ud14c\ud06c\ub3c4 \uc788\uc5b4. Anduril \uac19\uc740 \ud68c\uc0ac\ub4e4\ucc98\ub7fc AI \uc778\uc811 \uc601\uc5ed\uc778\ub370, AI \ube44\uc911\uc774 \ud070 \ud3b8\uc774\uc57c. \ub09c AI \ucef4\ud3ec\ub10c\ud2b8\uac00 \ud070 \uac74 \uc88b\uc544\ud574. <\/p>\n\n<p>\ub2f5\uc740 \ub298 \uadf8\ub807\ub4ef \u2018\uc0c1\ud669\uc5d0 \ub530\ub77c \ub2ec\ub77c\u2019\uc57c. \uace0\uac1d\uc774 \uc5b4\ub5a4\uc9c0\uc5d0 \ub2ec\ub838\uc9c0. \uacb0\uad6d \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294, \ub0b4\uac00 \uc55e\uc5d0\uc11c \ub9d0\ud588\ub4ef \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4 \ube44\uc988\ub2c8\uc2a4\uc57c. \uadf8\ub798\uc11c \uc5bc\ub9c8\ub098 \ube68\ub9ac \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\ub97c \ub9de\ucd9c \uc218 \uc788\ub290\ub0d0\uac00 \ud575\uc2ec\uc774\uace0, \ucd08\ubc18\uc5d0\ub294 \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\uac00 \uc798 \uc548 \ub9de\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc544. \uc0ac\uc2e4 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131(PMF)\uc774 \uc788\uace0 \uc9c4\uc9dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub9cc\ub4e4\uace0 \uc788\ub2e4\ub294 \uba85\ud655\ud55c \uc2e0\ud638\ub294 CAC\uac00 \ub0b4\ub824\uac00\ub294 \uac70\uc57c. \uad6c\ub9e4\uc790\uac00 \ub298\uba74 \ud310\ub9e4\uc790\uac00 \ub298\uace0, \ud310\ub9e4\uc790\uac00 \ub298\uba74 \uad6c\ub9e4\uc790\uac00 \ub298\uc9c0.       <\/p>\n\n<p>\ubc18\ub300\ub85c \uadf8\ub807\uc9c0 \uc54a\ub2e4\ub294 \uc2e0\ud638\ub294 \uc2dc\uac04\uc774 \uac08\uc218\ub85d \ud55c\uacc4 \uc0ac\uc6a9\uc790(marginal user)\ub97c \ub370\ub824\uc624\ub824\uace0 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc4f0\uac8c \ub418\uace0, \uc870\uc9c1\uc774 \uc810\uc810 \uc138\uc77c\uc988 \ub4dc\ub9ac\ube10 \ud615\ud0dc\uac00 \ub418\ub294 \uac70\uc57c. \uadf8\ub798\uc11c \uae0d\uc815\uc801\uc778 \uacbd\uc81c\uc131, \ub0ae\uc544\uc9c0\ub294 CAC, \ub354 \ub9ce\uc740 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\uac00 \uac00\ub2a5\ud558\ub2e4\uba74, \ud6e8\uc52c \uc801\uc740 \uc790\ubcf8\uc73c\ub85c\ub3c4 \ub354 \uba40\ub9ac \uac08 \uc218 \uc788\uc744\uae4c?   <\/p>\n\n<p>\ubb3c\ub860\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2e4\uc2dc \ub9d0\ud558\uba74, \ub09c \uc5ec\uc804\ud788 \uc5f0\uac04 150\uac1c \uc815\ub3c4 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ud22c\uc790\ud558\uace0 \uc788\ub294\ub370, \uc544\uc8fc \uc81c\ud55c\ub41c \uc790\ubcf8\uc73c\ub85c \u2018\uc5c4\uccad\ub098\uac8c\u2019 \uc2a4\ucf00\uc77c\ud55c \uc0ac\ub840\ub294 \ub9ce\uc774 \ubabb \ubd24\uc5b4. \ub2e4\ub9cc \uc0ac\ub78c \uc218\ub294 \uc815\ub9d0 \uc801\uac8c \ub450\uace0 \uc2a4\ucf00\uc77c\ud55c \uac74 \ubd24\uc9c0. \uc5d0\uc774\uc804\ud2b8\ub97c \uc368\uc11c \uc0dd\uc0b0\uc131\uc774 \ud06c\uac8c \uc62c\ub77c\uac14\uc73c\ub2c8\uae4c. \uadf8\ub798\ub3c4 \uacb0\uad6d \uacf5\uae09\uacfc \uc218\uc694\ub97c \ud0a4\uc6b0\ub294 \ub370 \uc790\ubcf8\uc744 \uc4f0\uac8c \ub3fc, \uadf8\ub9ac\uace0 \ub458\uc740 \ud56d\uc0c1 \ubcd1\ub82c\ub85c \ud0a4\uc6cc\uc57c \ud574. \uc138\uc77c\uc988 \ub4dc\ub9ac\ube10\uc774\ub4e0, \ub9c8\ucf00\ud305 \ub4dc\ub9ac\ube10\uc774\ub4e0, \uc5d0\uc774\uc804\ud2b8 \ub4dc\ub9ac\ube10\uc774\ub4e0 \ub2e4 \ube44\uc6a9\uc774 \ub4e4\uc5b4. \uadf8\ub798\uc11c \uc0ac\uc2e4\uc0c1 \uc790\ubcf8 \uc870\ub2ec \uc5c6\uc774 GMV 0\uc5d0\uc11c 10\uc5b5 \ub2ec\ub7ec\ub85c \uac04 \uac74 \ubabb \ubd24\uc5b4. \uc544\ub9c8 OnlyFans \uc815\ub3c4?       <\/p>\n\n<p><strong>Mike Williams:<\/strong> \ub124, \ud655\uc2e4\ud788\uc694. \uadf8\ub9ac\uace0 \uc544\uae4c \uc2dc\uc7a5 \uc2ec\ub9ac\uc640 \ud380\ub4dc\ub808\uc774\uc9d5 \uc598\uae30\ub3c4 \uc7a0\uae50 \ud558\uc168\ub294\ub370\uc694. \uc694\uc998 \ub354 \ub9ce\uc774 \uac70\ub860\ub418\ub294 \uc8fc\uc81c\uac00 \u2018\ubc29\uc5b4\ub825(Defensibility)\u2019\uc778 \uac83 \uac19\uc544\uc694.  <\/p>\n\n<p>\uadf8\ub798\uc11c AI \uc2dc\ub300\uc5d0, \ud2b9\ud788 \uc9c0\uae08\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ubc29\uc5b4\ub825\uc744 \uc5b4\ub5bb\uac8c \ubcf4\uc138\uc694?<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \uc6b0\uc120 \ub2e4\ub4e4 \ub0b4 \ube14\ub85c\uadf8\uc5d0 \uac00\uc11c 52\ud654 \u2018AI \uc2dc\ub300\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\u2019\ub97c \ubd10\uc918. \uac70\uae30\uc5d0 AI\uc640 \uc7a5\uae30 \uad00\uc810\uc5d0\uc11c \ubc29\uc5b4\ub825\uc744 \ub9cc\ub4dc\ub294 \uc694\uc18c\uac00 \ubb54\uc9c0 \ub2e4\ub8ec \uc2ac\ub77c\uc774\ub4dc\uac00 \uc788\uc5b4. <\/p>\n\n<p>\uccab\uc9f8, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub7f0\uce6d\ud560 \ub54c\ub294 \ubc29\uc5b4\ub825\uc774 0\uc774\uc57c. \uadf8\ub7ec\ub2c8\uae4c \ud574\uc790\ub294 \uacb0\uad6d \uc720\ub3d9\uc131(liquidity)\uc774\uc9c0. \uacb0\uad6d \uc720\ub3d9\uc131\uc774\uc57c. \uc720\ub3d9\uc131\uc774 \uc0dd\uae30\uba74 \uc0ac\uc2e4\uc0c1 \ub300\uccb4 \ubd88\uac00\ub2a5\ud574\uc838. 2026\ub144\uc5d0\ub3c4 \ub180\ub78d\uac8c \uc5ec\uc804\ud788 \uc5c4\uccad \uc720\ud6a8\ud55c Craigslist\ub9cc \ubd10\ub3c4 \uc54c \uc218 \uc788\uc5b4.    <\/p>\n\n<p>\uadf8\ub9ac\uace0 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\u2014\uc608\ub97c \ub4e4\uba74 \ube14\ub8e8\uce7c\ub77c \uc77c\uc790\ub9ac\u2014\uc5d0\uc11c\ub294 UX\/UI\uac00 \ucd5c\uc545\uc778\ub370\ub3c4 \uac70\ub798\ub7c9 \uad00\uc810\uc5d0\uc11c \uc5ec\uc804\ud788 \uac15\ud574. \uc2ec\uc9c0\uc5b4 \uc218\uc218\ub8cc\ub97c \ubc1b\ub294 \ub4f1 \uc77c\ubd80\ub7ec \uc720\ub3d9\uc131\uc744 \ub9dd\uac00\ub728\ub9ac\ub294 \ud589\ub3d9\uc744 \ud558\ub294\ub370\ub3c4 \ub9d0\uc774\uc9c0. \ub0b4\uac00 \ubcf4\ub294 \uad00\uc810\uc740 A) \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c\uc11c \ub124\uac00 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc77c\uc744 \ud558\uace0 \uc788\ub290\ub0d0\uc57c. <\/p>\n\n<p>\uadf8\ub0e5 \ub9ac\ub4dc\uc820 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4(Zillow, Angie\ucc98\ub7fc)\ub85c \uc0ac\uc2e4\uc0c1 \uc544\ubb34\uac83\ub3c4 \uc548 \ud558\ub290\ub0d0, \uc544\ub2c8\uba74 DoorDash\ub098 Amazon\ucc98\ub7fc \ucc3d\uace0, \uace0\uac1d\uc9c0\uc6d0, \ubc18\ud488, \uacb0\uc81c, 3\uc790 \ubc30\uc1a1 \uad00\ub9ac\uae4c\uc9c0 \uac15\ud558\uac8c \uc6b4\uc601(Managed)\ud558\ub290\ub0d0.<\/p>\n\n<p>\uc6b4\uc601\uc744 \ub354 \ub9ce\uc774 \ud560\uc218\ub85d, \uadf8\ub9ac\uace0 \uacf5\uae09\uc774 \ub354 \ud30c\ud3b8\ud654\ub3fc \uc788\uc744\uc218\ub85d, \ub354 \ubc29\uc5b4\uc801\uc774\uc57c. \ub610 \ud558\ub098\ub294 \uc0ac\ub78c\ub4e4\uc774 \uadf8 \uc81c\ud488\uc744 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc0ac\ub294\uc9c0, \uadf8\ub9ac\uace0 \uad6c\ub9e4\ub97c \uacb0\uc815\ud560 \ub54c \uc5bc\ub9c8\ub098 \uc624\ub798 \uace0\ubbfc\ud558\ub294\uc9c0\uc57c. \ub2e4\uc2dc \ub9d0\ud574 \ub9ac\uc11c\uce58\uac00 \uac70\uc758 \ud544\uc694 \uc5c6\uc744\uc218\ub85d,    <\/p>\n\n<p>\uadf8\ub9ac\uace0 \uad6c\ub9e4 \ube48\ub3c4\uac00 \ub192\uc744\uc218\ub85d \ubc29\uc5b4\ub825\uc774 \ucee4\uc838. Instacart, DoorDash, Uber, Amazon \uac19\uc740 \uac83\ub4e4. Etsy\ub294\u2026 \uc74c, \ud06c\uac8c \uac71\uc815 \uc548 \ud574. \ubc18\ub300\ub85c \uace0\uad00\uc5ec \uad6c\ub9e4\ub77c\uba74\u2014\uc0ac\ub78c\ub4e4\uc774 \ubb58 \uc0ac\uac70\ub098 \ub204\uad6c\ub97c \ucc44\uc6a9\ud560\uc9c0 \uc624\ub798 \uace0\ubbfc\ud558\uace0, \ubc18\ubcf5\uc131\ub3c4 \ub0ae\ub2e4\uba74\u2014\uc544\ub9c8 \ub354 \uc704\ud5d8\ud558\uc9c0.      <\/p>\n\n<p>\uadf8\ub798\uc11c LLM\uc5d0 \ub300\ube44\ud574 \ubc29\uc5b4\ub825\uc744 \ub192\uc774\ub824\uba74, \ub354 \ub9ce\uc740 \uc77c\uc744 \ud558\uace0, \uc774\ub7f0 \ud2b9\uc131\uc774 \uc788\ub294 \uce74\ud14c\uace0\ub9ac\ub97c \uace0\ub974\ub294 \ub4f1 \ud560 \uc218 \uc788\ub294 \uac8c \ub9ce\uc544. \ud558\uc9c0\ub9cc \uad81\uadf9\uc801\uc73c\ub85c \uc720\ub3d9\uc131\uc774 \uc0dd\uae30\uba74 \uc0c1\uad00\uc5c6\uc5b4. \ud0d1\uc624\ube0c\ud37c\ub110\uc774 LLM\uc73c\ub85c \uac00\ub354\ub77c\ub3c4, \uac70\ub798\ub294 \uacb0\uad6d \ub108\ub97c \ud1b5\ud574 \uc77c\uc5b4\ub098\uac8c \ub420 \ud14c\ub2c8\uae4c. \uc5d0\uc774\uc804\ud2b8\uac00 \ud558\ub354\ub77c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uace0, \ub108\ub294 \uac00\uce58\uc758 \ub300\ubd80\ubd84\uc744 \uac00\uc838\uac00\uac8c \ub3fc.   <\/p>\n\n<p><strong>Mike Williams<\/strong>: \uc5ec\uae30\uc11c \uc815\ub9d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc815\ub9ac\ub124\uc694. \uc88b\uc544\uc694. \uc9c0\uae08 \uc81c \uc9c8\ubb38 \uc911 \uc77c\ubd80\ub294 \ucc3d\uc5c5\uc790\ub4e4\ud55c\ud14c \ubc1b\uc740 \uac70\uace0, \uadf8\ub8f9 Q&amp;A \uc2dc\uac04\ub3c4 \uaf2d \ub0a8\uaca8\ub458\uac8c\uc694. \ub4e4\uc5b4\uac00\uae30 \uc804\uc5d0, \uc694\uc998 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc2dc\uc791\ud558\ub294 \ucc3d\uc5c5\uc790\ub4e4\uc5d0\uac8c \ud301 \uba87 \uac00\uc9c0 \uc788\uc744\uae4c\uc694?   <\/p>\n\n<p><strong>Fabrice Grinda<\/strong>: \uc544\uae4c \ub9d0\ud55c \ubc29\uc2dd\uc73c\ub85c AI \ub3c4\uad6c\ub97c \uc368. \uc790\ubcf8\uc744 \uad6c\ud558\uae30\uac00 \ub354 \uc5b4\ub824\uc6cc\uc9c8 \uac70\ub77c\uc11c, \uc5c4\uccad \uc790\ubcf8 \ud6a8\uc728\uc801\uc73c\ub85c \uc6c0\uc9c1\uc5ec. \ucd5c\ub300\ud55c \uba40\ub9ac \uac00. \uae30\ubcf8\uc801\uc73c\ub85c \u2018\ub514\ud3f4\ud2b8\ub85c \uc0b4\uc544 \uc788\ub294(default alive)\u2019 \uc0c1\ud0dc\uc774\uba74\uc11c \u2018\ud22c\uc790 \uac00\ub2a5\ud55c(investable)\u2019 \uc0c1\ud0dc\uac00 \ub418\uac8c \ub9cc\ub4e4\uc5b4. \ud2b8\ub799\uc158\uc774 \ub17c\uc7c1\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uace0 \ube44\uc988\ub2c8\uc2a4\uac00 \ub108\ubb34 \uc88b\uc544\uc11c, \uc5b4\ub5a4 VC\ub4e0 \uacb0\uad6d\uc740 \ubb34\uc870\uac74 \ud22c\uc790\ud574\uc57c\ub9cc \ud558\ub294 \uc218\uc900\uc73c\ub85c.    <\/p>\n\n<p>GMV\ub97c \uc6d4 0\uc5d0\uc11c 1,000\ub9cc \ub2ec\ub7ec\uae4c\uc9c0 \uc544\uc8fc \uc801\uc740 \uc790\ubcf8\uc73c\ub85c \uc62c\ub838\ub2e4\uba74, \ub2e4\uc74c \ub2e8\uacc4\uac00 \uc6d4 3,000\ub9cc \ub2ec\ub7ec\uc774\uc9c0 1\uc5b5 \ub2ec\ub7ec\uac00 \uc544\ub2c8\uc5b4\ub3c4 \uad1c\ucc2e\uc544. \ub204\uad70\uac00\ub294 \ud22c\uc790\ud560 \uac70\uc57c. \uadf8\ub9ac\uace0 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc88b\uc544\ud558\ub294 VC\ub294 \uc5ec\uc804\ud788 \uc788\uc5b4. \ubc29\uc5b4\ub825\uc774 \uc788\uc73c\ub2c8\uae4c.  <\/p>\n\n<p>\uc0ac\ub78c\ub4e4\uc774 \uc798 \ubaa8\ub974\ub294 \uac74, \uc9c0\uae08\uae4c\uc9c0 \ub9cc\ub4e4\uc5b4\uc9c4 AI \ud68c\uc0ac\uc758 46% \uc815\ub3c4\uac00 \uc774\ubbf8 \uc8fd\uc5c8\ub2e4\ub294 \uac70\uc57c. \uae30\uc5c5\uac00\uce58 40\uc5b5 \ub2ec\ub7ec\uae4c\uc9c0 \uac14\ub2e4\uac00\ub3c4 \uc8fd\ub294 \ud68c\uc0ac\ub4e4\uc774 \uc788\uc5b4. \uadf8\ub7ec\ub2c8 \ub108\ud76c \ud68c\uc0ac\uac00 \ub354 \ubc29\uc5b4\uc801\uc77c \uc218 \uc788\uc5b4. \ub2e4\ub9cc \uc131\uacf5\ud558\ub824\uba74 \ub3c4\uad6c\ub97c \uc4f0\uace0, \uc790\ubcf8 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0, \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\ub97c \ud6cc\ub96d\ud558\uac8c \ub9cc\ub4e4\uace0, \uc9c4\uc9dc \u2018\uc81c\ud488 \uc720\ub3d9\uc131(product liquidity)\u2019\uc744 \ucc3e\uc544\uc57c \ud574. \uadf8\ub9ac\uace0 PMF\ub97c \uc99d\uba85\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ucc3d\uc5c5\uc790\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc774 \ud558\ub294 \uc2e4\uc218\ub97c \ud558\ub098 \ub9d0\ud574\uc904\uac8c. \ud310\ub9e4\uc790\ub294\u2014\uc81c\ud488\uc774\ub4e0 \uc11c\ube44\uc2a4\ub4e0 \ubb50\ub4e0\u2014\ub3c8\uc774 \ub3d9\uae30\ub77c\uc11c, \uacf5\uae09\uc744 \ucc44\uc6b0\ub294 \uac74 \uc815\ub9d0 \uc26c\uc6cc. \ud2b8\ub798\ud53d\uc774 \uc5c6\uc5b4\ub3c4 \u201c\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ub7f0\uce6d\ud558\ub294\ub370 \ubb34\ub8cc\ub85c \ub4f1\ub85d\ud560\ub798?\u201d \ud558\uba74 \ub2e4\ub4e4 \u2018\uc751\u2019 \ud574. \ubb38\uc81c\ub294 \uc218\uc694\uac00 \uc5c6\ub294\ub370 \uacf5\uae09\uc774 \ubb34\ud55c\uc774\uba74, \ud310\ub9e4\uc790 \ucc38\uc5ec\uac00 0\uc774 \ub41c\ub2e4\ub294 \uac70\uc57c.           <\/p>\n\n<p>\ud310\ub9e4\uc790\ub4e4\uc740 \ud65c\ub3d9\ud558\uc9c0 \uc54a\uc544. \ub204\uac00 \uc2e4\uc218\ub85c \ubb54\uac00\ub97c \uc0ac\ub354\ub77c\ub3c4 \ub2f5\uc7a5\uc744 \uc548 \ud558\uace0, \uacbd\ud5d8\uc774 \ub098\ube60\uc838. \ucc28\ub77c\ub9ac \ucd5c\uace0 \ud488\uc9c8\uc758, \uac00\uc7a5 \ud050\ub808\uc774\uc158\ub41c \uacf5\uae09\uc744 \uac16\ub294 \uac8c \ud6e8\uc52c \uc88b\uc544. \uadf8\ub4e4\uc744 \uc798 \ub300\uc6b0\ud558\uace0, \ub9cc\uc871\uc2dc\ud0a4\uace0, \ub370\ub824\uc640.     <\/p>\n\n<p>\uce74\ud14c\uace0\ub9ac\uc5d0 \ub530\ub77c \ub2e4\ub974\uc9c0\ub9cc, \ubb3c\uac74\uc744 \ud30c\ub294 \uacbd\uc6b0\ub77c\uba74 \uc911\uace0 \uac19\uc740 \uac74 \ud310\ub9e4\uc790\uc758 \uc804\uccb4 \ud310\ub9e4 \uc911 25% \uc815\ub3c4\ub97c \ucc28\uc9c0\ud558\uba74\u2014\uadf8\uac8c \uc720\ub3d9\uc131\uc758 \ub0ae\uc740 \uae30\uc900\uc120\uc774\uc57c. \uc11c\ube44\uc2a4\ub77c\uba74 \ucd5c\uc18c 25%\ub294 \uadf8\ub4e4\uc758 \uc18c\ub4dd\uc744 \ucc28\uc9c0\ud574\uc57c \ud574. \uc774\uc0c1\uc801\uc73c\ub85c\ub294 100%\u2014Uber\ucc98\ub7fc\u2014\uc9c0\ub9cc, \ucd5c\uc18c 25% \uc815\ub3c4. \uadf8\ub2e4\uc74c \uacf5\uae09\uc744 \ud655\uc7a5\ud558\uace0, \uc218\uc694\ub97c \ub354 \ubd99\uc774\uace0, \ub458\uc744 \ubcd1\ub82c\ub85c \uc2a4\ucf00\uc77c\ud574.     <\/p>\n\n<p>\uacf5\uae09\uc744 \ub108\ubb34 \ub9ce\uc774 \uc3df\uc544\ubd80\uc5b4\uc11c \uc720\ub3d9\uc131\uc774 \ub5a8\uc5b4\uc9c0\uac8c \ud558\uba74 \uc548 \ub3fc. \uc720\ub3d9\uc131, \uc720\ub3d9\uc131, \uc720\ub3d9\uc131\uc774\uc57c. \uadf8\ub9ac\uace0 \ub354 \ub9ce\uc740 \uc720\ub3d9\uc131.  <\/p>\n\n<p><strong>Mike Williams:<\/strong> \ub124, \uc815\ub9d0 \uc88b\uc544\uc694. \uc774\uac8c \uc911\uc694\ud558\ub2e4\ub294 \uac78 \uac15\uc870\ud574\uc11c \uc88b\ub124\uc694. \uc800\ub3c4 \uacbd\ud5d8\uc0c1 \ucd08\uae30\uc5d0 \uc218\uc694\ub97c \ud76c\uc0dd\ud558\uace0 \uacf5\uae09\uc744 \ud0a4\uc6e0\ub358 \uc801\uc774 \uc788\uc5b4\uc694. \uc88b\uc544\uc694, \uc774\uc81c \uadf8\ub8f9 Q&amp;A\ub85c \uac08\uac8c\uc694. \ub9ac\uc0ac, \uc190 \ub4dc\uc2e0 \uac70 \ubd24\ub294\ub370 \ub4e4\uc5b4\uc624\uc2e4\ub798\uc694?      <\/p>\n\n<p><strong>Lisa:<\/strong> \ub124. \uc548\ub155\ud558\uc138\uc694 Fabrice, \ub9cc\ub098\uc11c \ubc18\uac00\uc6cc\uc694. \uc800\ub294 Lisa\uc774\uace0 B2B \uc7ac\ud65c\uc6a9 \uae08\uc18d \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub9cc\ub4e4\uace0 \uc788\uc5b4\uc694. \ub2f9\uc2e0\uc740 \uc778\ub371\uc2a4 \ud380\ub4dc\ucc98\ub7fc \uc5c4\uccad \ub9ce\uc740 \ub51c\uc744 \uc811\ud558\uace0, \ub9e4\ub2c8\uc9c0\ub4dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \uc9c4\uc9dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ub458 \ub2e4 \uc798 \uc544\uc2dc\uc796\uc544\uc694?     <\/p>\n\n<p>\ub458 \ub2e4 \uc874\uc7ac\ud558\uae34 \ud558\ub294\ub370, \uc9c4\uc9dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \ub9e4\ub2c8\uc9c0\ub4dc\uc5d0\uc11c\ub294 \u2018\ub9e4\ucd9c\u2019\uc758 \uc758\ubbf8\uac00 \uc644\uc804\ud788 \ub2e4\ub97c \uc218 \uc788\uc796\uc544\uc694. \uc608\ub97c \ub4e4\uc5b4 \uc6b0\ub9ac\ub294 \ud14c\uc774\ud06c\ub808\uc774\ud2b8 \uae30\ubc18\uc774\uace0, \uc6b0\ub9ac \uc5c5\uacc4\uc758 \ub2e4\ub978 \uacf3\ub4e4\uc740 \uc9c1\uc811 \ub9e4\uc785\ud574\uc11c \uc7ac\ud310\ub9e4\ud558\ub294(\uc6d0\uce59\uc801\uc73c\ub85c) \ubc29\uc2dd\uc774\uc5d0\uc694.  <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \ub9de\uc544, \ud558\uc9c0\ub9cc \uc6b0\ub9ac\ub3c4 \ubc14\ubcf4\ub294 \uc544\ub2c8\uc57c. \ub204\uac00 \uc0ac\uc11c \ub418\ud314\uace0 \uadf8\uac78 \ub9e4\ucd9c\ub85c \uc7a1\uc73c\uba74, \ub2f9\uc5f0\ud788 \ub09c \uadf8\ub4e4\uc774 \uac00\uc9c4 \ub9c8\uc9c4\ub3c4 \ubcf4\uace0, \uc7ac\uace0\ub97c \ub4e4\uace0 \uc788\uc73c\uba74 \uc790\ubcf8 \ube44\ud6a8\uc728\ub3c4 \ubd10. \uacb0\uad6d \ub098\ub294 \uc0ac\uacfc\uc640 \uc0ac\uacfc\ub97c \ube44\uad50\ud560 \uac70\uc57c. \ub124 \ub9e4\ucd9c\uc774 \ud14c\uc774\ud06c\ub808\uc774\ud2b8\ub77c\uba74, \uadf8 \ud14c\uc774\ud06c\ub808\uc774\ud2b8\uc758 \ub9c8\uc9c4 \uad6c\uc870\ub97c \ubcfc \uac70\uace0, \uadf8\ub4e4\uc774 \ud558\ub294 \ubc29\uc2dd\uacfc\ub3c4 \ube44\uad50\ud558\uaca0\uc9c0. \uadf8\ub7ec\ub2c8\uae4c \ub108\ubb34 \uace0\ubbfc\ud558\uc9c0 \ub9c8. KPI\/OKR \uad00\uc810\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\ub294 \uac78 \ud558\uba74 \ub3fc. \ud22c\uc790\uc790\ub4e4\uc740, \ud2b9\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud22c\uc790\uc790\ub4e4\uc740 \ucc28\uc774\ub97c \uc774\ud574\ud574. <\/p>\n\n<p>Lisa: \uac10\uc0ac\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub2f9\uc2e0\uc740 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud22c\uc790\uc790\ub77c\uc11c \uc798 \uc544\uc2dc\uc9c0\ub9cc, \uc800\ud76c \uacbd\ud5d8\uc0c1 \ube44(\u975e) \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud22c\uc790\uc790\ub4e4\uc740 \ub2f9\uc2e0\ucc98\ub7fc \ud3c9\uac00\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \uc788\ub354\ub77c\uace0\uc694. \uc9c4\uc9dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ud2b9\uc131\uc0c1 \u2018\ud2b8\ub79c\uc7ad\uc158 \ub808\uc774\uc5b4\u2019\uac00 \ub420 \uc7a0\uc7ac\ub825\uc774 \uc788\ub2e4\ub294 \ud504\ub808\uc774\ubc0d\uc744 \uc5b4\ub5bb\uac8c \ud558\uba74 \uc88b\uc744\uc9c0 \uc870\uc5b8\uc744 \ub4e3\uace0 \uc2f6\uc5b4\uc694. \ub2e8\uc21c\ud788 \ud604\uc7ac \ucea1\ucc98\ud55c \uac70\ub798\uc5d0\uc11c\ub9cc \ub9e4\ucd9c\uc744 \ub5bc\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c\uc694.      <\/p>\n\n<p><strong>\ub9ac\uc0ac:<\/strong> \uace0\ub9c8\uc6cc. \ub124\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud22c\uc790\uc790\ub77c \uadf8 \ubd84\uc57c\uc5d0 \uc544\uc8fc \uc775\uc219\ud558\ub2e4\ub294 \uac74 \uc54c\uace0 \uc788\uc5b4. \ud558\uc9c0\ub9cc \uc6b0\ub9ac \uacbd\ud5d8\uc0c1 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc804\ubb38\uc774 \uc544\ub2cc \ud22c\uc790\uc790\ub4e4\uc740 \ub108\uc640 \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \ud3c9\uac00\ud558\uc9c0 \uc54a\ub294 \uac83 \uac19\ub354\ub77c\uace0. \uc9c4\uc815\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ud2b9\uc131\uc0c1 \uac70\ub798 \ub808\uc774\uc5b4\uac00 \ub420 \uc7a0\uc7ac\ub825\uc774 \uc788\ub2e4\ub294 \uc810\uc744 \uc5b4\ub5bb\uac8c \ud504\ub808\uc774\ubc0d\ud558\uba74 \uc88b\uc744\uc9c0 \uc870\uc5b8\ud574 \uc904 \uc218 \uc788\uc744\uae4c? \ub2e8\uc21c\ud788 \ubc1c\uc0dd\ud558\ub294 \uac70\ub798\uc5d0\uc11c \ub9e4\ucd9c\uc744 \ucde8\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \uac00\uce58\uc5d0 \ub300\ud574\uc11c \ub9d0\uc774\uc57c.   <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \uac00\ub2a5\ud558\uba74 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ud750\ub974\ub294 \uc804\uccb4 GMV\ub97c \ub2e4 \uc5b8\uae09\ud574. \uadf8\ub7ec\uba74 \ub9e4\uc785\/\uc7ac\ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\ub4e4\uc758 \ud0d1\ub77c\uc778\uacfc \ube44\uad50\uac00 \ud6e8\uc52c \uc26c\uc6cc\uc838. <\/p>\n\n<p><strong>Lisa:<\/strong> \uc54c\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> GMV \uae30\uc900\uc73c\ub85c \uc778\ub371\uc2f1\ud574. \uadf8\ub9ac\uace0 \uc9c0\uae08\uc740 \uac70\ub798\uc758 \uba87 %\ub97c \uc218\uc775\ud654\ud558\uace0 \uc788\ub294\uc9c0, \uc55e\uc73c\ub85c\ub294 \uc65c \ub354 \uc218\uc775\ud654\ud560 \uc218 \uc788\ub294\uc9c0, \ud604\uc7ac \ud14c\uc774\ud06c\ub808\uc774\ud2b8\uac00 \uc5bc\ub9c8\uc778\uc9c0, \uadf8\ub9ac\uace0 \uc65c \uadf8\uac8c \uc62c\ub77c\uac08 \uc218 \uc788\ub2e4\uace0 \ubcf4\ub294\uc9c0 \uc598\uae30\ud558\uba74 \ub3fc. B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ud14c\uc774\ud06c\ub808\uc774\ud2b8\ub294 \uacf5\uae09\/\uc218\uc694\uc758 \ud0c4\ub825\uc131\uc5d0 \ub530\ub77c \ub2ec\ub77c. \uc194\uc9c1\ud788 \uc5b4\ub5a4 \uce74\ud14c\uace0\ub9ac\ub294 0\uc774\uc57c. \uc544\ubb34\uac83\ub3c4 \ubabb \ub5bc. \ud558\uc9c0\ub9cc \uc5b4\ub5a4 \uce74\ud14c\uace0\ub9ac\ub294 1~2~3%\ub85c \uc2dc\uc791\ud574\uc11c, \uc2dc\uac04\uc774 \uc9c0\ub098 \uc720\ub3d9\uc131\uc774 \uc0dd\uae30\uace0 \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uba74 6~7~8~9%\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc5b4.    <\/p>\n\n<p>\uadf8\ub9ac\uace0 \uae08\uc735\uc744 \ubd99\uc774\uace0, \ubcf4\ud5d8\uc744 \ubd99\uc774\uace0, \ub2e4\ub978 \ubd80\uac00\uac00\uce58 \uc11c\ube44\uc2a4\ub4e4\uc744 \ubd99\uc5ec\uc11c, \ud63c\ud569(\ube14\ub80c\ub514\ub4dc) \uc2e4\ud6a8 \ud14c\uc774\ud06c\ub808\uc774\ud2b8\ub97c 10~15%\uae4c\uc9c0 \ub9cc\ub4e4 \uc218\ub3c4 \uc788\uace0.<\/p>\n\n<p><strong>Mike Williams:<\/strong> Fabrice, \ucc38\uc11d \ubabb\ud55c \ud55c \ucc3d\uc5c5\uc790\ub97c \ub300\uc2e0\ud574\uc11c \uc9c8\ubb38 \ud558\ub098 \ub4dc\ub9ac\uace0 \uc2f6\uc5b4\uc694. \ucee4\ubba4\ub2c8\ud2f0\uc5d0\uc11c\ub3c4 \uaf64 \ud754\ud55c \uc8fc\uc81c\uc778\ub370, AI \ub124\uc774\ud2f0\ube0c\ub85c \uc804\ud658\ud558\ub294 \uac83, \ud639\uc740 AI\uac00 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc5b4\ub5bb\uac8c \ubcf4\uace0 \uc788\ub294\uc9c0\uc5d0 \uad00\ud55c \uac70\uc608\uc694.<\/p>\n\n<p>\uc608\ub97c \ub4e4\uc5b4 1\ub144 \ubc18 \uc804\ucbe4 \ud504\ub9ac\uc2dc\ub4dc \ub77c\uc6b4\ub4dc\ub97c \uc870\ub2ec\ud588\ub358 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc774 \ub9ce\uac70\ub4e0\uc694. \u2018\ud504\ub9ac-AI \uc2dc\ub300\u2019\uc5d0 \uc790\uae08\uc744 \ubc1b\uc740 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc774, \uc624\ub298\ub0a0 AI\uc758 \uc601\ud5a5\uc744 \uace0\ub824\ud558\uba74\uc11c \uc804\ud658\ud558\ub824 \ud560 \ub54c \ucc38\uace0\ud560 \ub9cc\ud55c \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4\ub098 \ud301\uc774 \uc788\uc744\uae4c\uc694? <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \ub0b4\uac90 \uc624\ub298 \uc0c8\ub85c \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc2dc\uc791\ud558\ub294 \uac83\uacfc \ub611\uac19\uc740 \uc870\uc5b8\uc774\uc57c. \ub3c4\uad6c\ub97c \uc368. AI\ub97c \ud1b5\ud569\ud574. AI \ud3ec\uc6cc\ub4dc\ud558\uac8c \uac00. \uc2a4\ud0dd\uc744 \ub2e4\uc2dc \uc368\uc57c \ud55c\ub2e4\uba74 \ub2e4\uc2dc \uc368. \ud558\uc9c0\ub9cc \uc0ac\uc2e4 \uadf8\ub7f4 \ud544\uc694\uac00 \uc5c6\ub294 \uacbd\uc6b0\ub3c4 \ub9ce\uc544. \uadf8\ub9ac\uace0 \uc6b0\ub9ac \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4 \uc911 \uc0c1\ub2f9\uc218\ub294 \uae30\uc131 \ub3c4\uad6c\ub97c \uc4f0\uace0 \uc788\uc5b4.    <\/p>\n\n<p>Shopify \uac19\uc740 \uac78 \uc4f0\uc9c0. \uacb0\uad6d \ucc28\ubcc4\uc810\uc740 \uae30\uc220 \uc790\uccb4\ub77c\uae30\ubcf4\ub2e4\u2014\ubb3c\ub860 \ub2e8\uc77c \uc0ac\uc9c4\uc73c\ub85c \ub9ac\uc2a4\ud305 \uac19\uc740 \uac78 \ud558\uae34 \ud558\uc9c0\ub9cc\u2014\uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\uc640 \uc720\ub3d9\uc131\uc774\uc57c. \uadf8\uac8c \uae30\ubc18 \uae30\uc220 \ud50c\ub7ab\ud3fc\ubcf4\ub2e4 \ub354 \ud070 \ucc28\ubcc4\uc810\uc774\uc9c0. \uc5b4\uca0c\ub4e0 \ub3c4\uad6c \uc911\uc2ec\uc73c\ub85c \uac00\uace0, AEO\ub97c \ud558\uace0, LLM\uc5d0 \uc798 \uc778\ub371\uc2f1\ub418\uac8c \ub9cc\ub4e4\uc5b4.  <\/p>\n\n<p><strong>Mike Williams:<\/strong> Molly, \uc548\ub155\ud558\uc138\uc694. \uc8c4\uc1a1\ud574\uc694, \uc190 \ub4dc\uc2e0 \uac70 \ubd24\ub294\ub370 \ub4e4\uc5b4\uc624\uc2e4\ub798\uc694?   <\/p>\n\n<p><strong>Molly:<\/strong> \ub124. \ub124 \uc548\ub155\ud558\uc138\uc694. \uc800\ub294 Recess\uc758 \ucc3d\uc5c5\uc790\uc608\uc694. \ud0a4\uc988 \ud074\ub798\uc2a4\uc640 \ucea0\ud504 \ubd84\uc57c\uc5d0\uc11c booking.com \uac19\uc740 \uc11c\ube44\uc2a4\uc608\uc694. \uc9c0\uae08\uae4c\uc9c0 400\ub9cc \ub2ec\ub7ec\ub97c \uc870\ub2ec\ud588\uace0\uc694. \ub9e4\ucd9c\uc740 1\ub144\ub3c4 \uc548 \ub410\uc9c0\ub9cc \uc131\uc7a5 \uc18d\ub3c4\uac00 \uc815\ub9d0 \ube68\ub77c\uc11c, \uace7 \ub2e4\uc74c \ub77c\uc6b4\ub4dc\ub97c \ub3cc\ub824\uace0 \ud574\uc694.     <\/p>\n\n<p>\ud22c\uc790\uc790\ub4e4\uacfc \uc598\uae30\ud560 \ub54c LTV\uac00 \uc790\uc8fc \ub098\uc624\ub294\ub370, \uc800\ud76c\ub294 \uc544\uc774 \uc5f0\ub839\ub300 \ud2b9\uc131\uc0c1 LTV \uae30\uac04\uc774 \uaf64 \uae38\uc5b4\uc694. \uadf8\ub7f0\ub370 \ud604\uc2e4\uc801\uc73c\ub85c \uadf8 LTV\ub97c \ub4b7\ubc1b\uce68\ud560 \ub370\uc774\ud130\uac00 \uac70\uc758 \uc5c6\uac70\ub4e0\uc694. \uc0ac\uc6a9\uc790 \ub9ac\uc11c\uce58 \ub9d0\uace0, \ud22c\uc790\uc790\ub4e4\uc774 \ubc1b\uc544\ub4e4\uc77c \ub9cc\ud55c \u2018\uad6c\ub9e4 \uc8fc\uae30\u2019 \uad00\ub828 \uadfc\uac70 \uc790\ub8cc \uac19\uc740 \uac8c \uc788\uc744\uae4c\uc694?  <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \uc0ac\uc2e4 \ub124\uac00 \ubb58 \ud30c\ub294\uc9c0 \uc815\ud655\ud788 \ubabb \ub4e4\uc5c8\ub294\ub370, \uc608\ub97c \ub4e4\uc5b4 \uc6d4 \uad6c\ub3c5\ucc98\ub7fc \uc0ac\ub78c\ub4e4\uc774 \ub9e4\ub2ec \uacb0\uc81c\ud558\uace0 \uc774\ud0c8\uc774 \ub0ae\ub2e4\uba74, \uc774\ud0c8\uc774 \ub0ae\ub2e4\ub294 \uac83 \uc790\uccb4\ub85c LTV\ub97c \ubbff\uc744 \uc218 \uc788\uc5b4. \uadf8\ub798\uc11c 6\uac1c\uc6d4, 12\uac1c\uc6d4, 18\uac1c\uc6d4 \uc774\ud6c4\uc758 \uc21c\ub9e4\ucd9c \uc720\uc9c0\uc728(NRR)\uc774 \uc2e4\uc81c\ub85c \ub9ce\uc740 \uac78 \ub9d0\ud574\uc918. \uc6b0\ub9ac\uac00 \ubcf4\ub294 \uc2dc\ub4dc \ub2e8\uacc4 \uc2a4\ud0c0\ud2b8\uc5c5 \ub300\ubd80\ubd84\uc740 \ub77c\uc774\ube0c\ub41c \uc9c0 18\uac1c\uc6d4\ub3c4 \uc548 \ub410\uc9c0\ub9cc, \uc774\ud0c8\ub960\uc744 \uae30\ubc18\uc73c\ub85c 5\ub144, 10\ub144\uc758 LTV\/CAC\ub97c \ucd94\uc815\ud560 \uc218 \uc788\uc5b4.   <\/p>\n\n<p>\uadf8\ub798\uc11c 18\uac1c\uc6d4 \uc2dc\uc810 NRR\uc774 150%\ub77c\ub4e0\uac00, \uc6d4\/\uc5f0 \uc774\ud0c8\ub960\uc774 \uc5b4\ub5a4\uc9c0 \uc54c\uace0 \uc788\ub2e4\uba74 \uadf8\uac78\ub85c \ucda9\ubd84\ud788 \ucd94\uc815\ud560 \uc218 \uc788\uace0, \uc6b0\ub9ac\ub294 \uadf8\uac78 \ubc1b\uc544\ub4e4\uc5ec. \ucf54\ud638\ud2b8\uac00 LTV\/CAC\ub97c \uc88c\uc6b0\ud558\ub2c8\uae4c. \ucf54\ud638\ud2b8\uac00 \uacc4\uc18d \uc88b\uace0 \uc774\ud0c8 \ucd94\uc138\uac00 \uc720\uc9c0\ub418\uba74, \uad1c\ucc2e\uc544. 10\ub144 \ub3d9\uc548 \ub77c\uc774\ube0c\uc600\uc5b4\uc57c\ub9cc \u201810\ub144 \ub3d9\uc548 \uacb0\uc81c\ud560 \uc0ac\uc6a9\uc790\u2019\uac00 \uc788\ub2e4\uace0 \ubbff\ub294 \uac74 \uc544\ub2c8\uc57c. \uadf8\uac78 \ub4b7\ubc1b\uce68\ud558\ub294 \ub370\uc774\ud130\ub9cc \uc788\uc73c\uba74 \ub3fc.<\/p>\n\n<p>\uc6b0\ub9ac\ub294 \ucf54\ud638\ud2b8 \ubd84\uc11d\uc744 \ubc14\ud0d5\uc73c\ub85c \uc7a5\uae30\uc801\uc778 LTV \ub300\ube44 CAC\uac00 \uc5b4\ub5bb\uac8c \ub098\uc62c\uc9c0 \ud310\ub2e8\ud558\uace0 \ud22c\uc790\ud560 \uac70\uc57c. \ucf54\ud638\ud2b8 \uc9c0\ud45c\uac00 \uacc4\uc18d \uc88b\uac8c \ub098\uc624\uace0 \uc774\ud0c8\ub960\uc774 \uadf8\ub300\ub85c \uc720\uc9c0\ub41c\ub2e4\uba74 \uad1c\ucc2e\uc744 \uac70\uc57c. \ub124\uac00 \uadf8 \uac00\uce58\ub97c \uc99d\uba85\ud558\uae30 \uc704\ud574 10\ub144 \ub3d9\uc548 \uc0ac\uc5c5\uc744 \ud574\uc654\uc744 \ud544\uc694\ub294 \uc5c6\uc5b4. \ub370\uc774\ud130\ub9cc \ub4b7\ubc1b\uce68\ub41c\ub2e4\uba74 10\ub144 \ub3d9\uc548 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud560 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc788\ub2e4\ub294 \uac78 \ubbff\uc5b4\uc904 \ud14c\ub2c8\uae4c.    <\/p>\n\n<p><strong>Mike Williams:<\/strong> Julius, \uc190 \ub4dc\uc2e0 \uac70 \ubd24\uc5b4\uc694. \ub4e4\uc5b4\uc624\uc2e4\ub798\uc694? <\/p>\n\n<p><strong>Julius:<\/strong> \ud310\ub9e4\uc790 \ucabd CAC\uc5d0 \ub300\ud574 \uc9c8\ubb38\ud558\uace0 \uc2f6\uc5b4\uc694. \ubca4\uce58\ub9c8\ud06c \uac19\uc740 \uac8c \uc788\uc744\uae4c\uc694? \uc5b4\ub290 \uc815\ub3c4\uba74 CAC\uac00 \u2018\uc88b\ub2e4\u2019\uace0 \ubcf4\uc2dc\ub294\uc9c0\uc694. \uadf8\ub9ac\uace0 \uc804\ud658\uc728\ub3c4\uc694. \uc989 \ud310\ub9e4\uc790\ub97c \uc628\ubcf4\ub529\ud55c \ub2e4\uc74c \uc2e4\uc81c\ub85c \ud50c\ub7ab\ud3fc\uc5d0 \ub9ac\uc2a4\ud305\uc744 \uc62c\ub9ac\ub294 \ube44\uc728 \uac19\uc740 \uac83\uc694.  <\/p>\n\n<p>\uc800\ud76c\ub294 \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790 16,000\uba85 \uc815\ub3c4\uc608\uc694. \ud310\ub9e4\uc790 \ucabd CAC\uac00 \uad81\uae08\ud569\ub2c8\ub2e4.  <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \uc5ec\uae30\uc11c \uac10\ub2f9\ud560 \uc218 \uc788\ub294 CAC\ub294 \uacb0\uad6d \uadf8 \uc0ac\uc6a9\uc790\uc758 LTV\uac00 \uacb0\uc815\ud574.<\/p>\n\n<p>\uadf8\ub798\uc11c \ud3c9\uade0 \uc8fc\ubb38\uae08\uc561(AOV), \ud310\ub9e4\uc790\uac00 \ud30c\ub294 \uc544\uc774\ud15c \uc218 \ub4f1\ub4f1\uc744 \ubaa8\ub974\uba74 \ub2f5\ud558\uae30\uac00 \uc5b4\ub824\uc6cc. \uc911\uc694\ud55c \uac74 \uc88b\uc740 \uacbd\uc81c\uc131\uc774\uc57c. \ubcf4\ud1b5 \ud310\ub9e4\uc790 \ucabd \uacbd\uc81c\uc131\uc774 \uad6c\ub9e4\uc790 \ucabd\ubcf4\ub2e4 \ud6e8\uc52c \uc88b\uc544. \ud310\ub9e4\uc790 \ud55c \uba85\uc774 \uc624\ub79c \uae30\uac04 \ub9ce\uc740 \uc544\uc774\ud15c\uc744 \ud314\uac8c \ub418\ub2c8\uae4c.  <\/p>\n\n<p>\ub300\uccb4\ub85c \ud310\ub9e4\uc790\ub97c \uad6c\ud558\ub294 \uac8c \uad6c\ub9e4\uc790\ubcf4\ub2e4 \uc26c\uc6cc\uc11c, \ud310\ub9e4\uc790 \ucabd \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\ub294 \uad6c\ub9e4\uc790 \ub300\ube44 20:1, 50:1, 100:1 \uac19\uc740 \uc218\uc900\uc774 \ub098\uc624\uae30\ub3c4 \ud574. \ubc18\uba74 \uad6c\ub9e4\uc790 \ucabd\uc740 3:1\uc774\ub098 4:1 \uc815\ub3c4\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc544. Google \uac19\uc740 \ub370 \ub3c8\uc744 \ub9ce\uc774 \uc4f0\uace0, \uce74\ud14c\uace0\ub9ac\uc5d0 \ub530\ub77c \ub2e4\ub974\uc9c0\ub9cc \uad6c\ub9e4\uc790\ub294 \ud55c\ub450 \ubc88\ub9cc \uc0ac\ub294 \ubc18\uba74 \ud310\ub9e4\uc790\ub294 \uacc4\uc18d \ud314\uac70\ub4e0.  <\/p>\n\n<p>\uadf8\ub798\uc11c \ud310\ub9e4\uc790 \ucabd \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\ub294 \ucd5c\uc18c 10:1, 20:1 \uc815\ub3c4\ub294 \ub098\uc624\uac8c \ub9cc\ub4e4\uba74 \uc88b\uaca0\uc5b4.<\/p>\n\n<p><strong>Mike Williams:<\/strong> Godfrey, \uc8c4\uc1a1\ud574\uc694. \uc190 \ub4dc\uc2e0 \uac70 \ubd24\ub294\ub370 \ub4e4\uc5b4\uc624\uc2e4\ub798\uc694? \uc5ec\uae30\uc11c \ub9c8\uc9c0\ub9c9 \uc9c8\ubb38 \ud558\ub098\ub9cc \ub354 \ubc1b\uc744\uac8c\uc694.     <\/p>\n\n<p><strong>Godfrey:<\/strong> \uc548\ub155\ud558\uc138\uc694, Godfrey\uc785\ub2c8\ub2e4. \uad6d\uacbd \uac04 \ubc30\uc1a1 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub9cc\ub4e4\uace0 \uc788\uc5b4\uc694. \ubbf8\uad6d\uacfc \uce90\ub098\ub2e4 \uacbd\ub9e4\uc5d0\uc11c \uc911\uace0\ucc28\ub97c \uc0ac\uc11c \ud574\uc678\ub85c \ubcf4\ub0b4\ub824\ub294 \uc0ac\ub78c\ub4e4\uc774 \uac80\uc99d\ub41c \ud3ec\uc6cc\ub354\/\ud504\ub808\uc774\ud2b8 \ube0c\ub85c\ucee4\ub97c \ucc3e\uc744 \uc218 \uc788\uac8c \ub3d5\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ud22c\uc790 \uae30\uc900 \ub124 \uac00\uc9c0 \uc911 \ud558\ub098\ub85c \u2018\uc88b\uc740 \ub51c\u2019\uc744 \ub9d0\uc500\ud558\uc168\ub294\ub370, FJ Labs\uc758 \ud380\ub4dc\ub808\uc774\uc9d5 \uc9c0\ud45c\ub97c \ubcf4\ub2e4\uac00 \uad81\uae08\ud574\uc84c\uc5b4\uc694. \uc774\ub7f0 \ud380\ub4dc\ub808\uc774\uc9d5 \uc9c0\ud45c\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ubc14\ub00c\uc5c8\ub098\uc694? <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \uc194\uc9c1\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c\ub294 \ud06c\uac8c \ubc14\ub00c\uc9c0 \uc54a\uc558\uc5b4. \uc870\uae08 \uc624\ub978 \uc815\ub3c4? \ub77c\uc6b4\ub4dc \uaddc\ubaa8\ub098 \ubc38\ub958\uc5d0\uc774\uc158\uc774 \uc57d\uac04 \uc62c\ub77c\uac00\uae34 \ud588\uc9c0\ub9cc, \uadf8\ub9ac \ud06c\uc9c4 \uc54a\uc544. \ud310\uc744 \ubc14\uafbc \uac74 AI \ud68c\uc0ac\ub4e4\uc774\uc57c. \uc608\ub97c \ub4e4\uc5b4 AMI Labs \uac19\uc740 \ud68c\uc0ac\uac00 \uc2dc\ub4dc\uc5d0\uc11c 10\uc5b5 \ub2ec\ub7ec\ub97c, \ud504\ub9ac\uba38\ub2c8 35\uc5b5 \ub2ec\ub7ec \uac19\uc740 \ubc38\ub958\ub85c \uc870\ub2ec\ud55c\ub2e4\ub4e0\uac00.   <\/p>\n\n<p>\uadf8\ub7f0 \uac78 \ud3c9\uade0\/\uc911\uac04\uac12 \ud1b5\uacc4\ub85c \ubcf4\uba74 \ub9d0\uc774 \uc548 \ub418\ub294 \uac70\uc9c0. AI\uc5d0\uc11c \uadf8\ub7f0 \ub9d0\ub3c4 \uc548 \ub418\ub294 \ub51c\ub4e4\uc774 \ud1b5\uacc4\ub97c \uc644\uc804\ud788 \ubd80\ud480\ub9ac\uac70\ub098 \uc65c\uace1\ud558\ub2c8\uae4c. \ud504\ub9ac\uc2dc\ub4dc\ub97c \uac74\ub108\ub6f0\ub294 \ud750\ub984 \ub9d0\uace0\ub294, \ub300\ubd80\ubd84 \ud070 \ubcc0\ud654\ub294 \ubabb \ubd24\uc5b4. <\/p>\n\n<p>\ub2e4\ub9cc \uc870\ub2ec\uc774 \ub354 \uc5b4\ub824\uc6cc\uc9c4 \uac74 \ud655\uc2e4\ud574. \uadf8\ub798\uc11c \uc131\uc7a5 \uc2a4\ud1a0\ub9ac\uc640 \uc88b\uc740 \uacbd\uc81c\uc131\uc774 \uc788\uc5b4\uc57c \ud574. VC\ub4e4\uc774 \uc120\ud0dd\uc9c0\uac00 \uc5c6\uc744 \uc815\ub3c4\ub85c \ub9e4\ub825\uc801\uc774\uc5b4\uc57c, \uc9c4\uc9c0\ud558\uac8c \ubcf4\uace0 \ud22c\uc790\ud558\uac8c \ub3fc.  <\/p>\n\n<p><strong>Mike Williams:<\/strong> \uc5ec\uae30\uc11c \ub9c8\ubb34\ub9ac\ud558\uae30 \uc815\ub9d0 \uc88b\ub124\uc694, Fabrice. \uc2dc\uac04\uc774 \ub2e4 \ub410\ub294\ub370 \uc624\ub298 \ud6c4\uc18d \uadf8\ub8f9 \ucc44\ud305\uc5d0 \ud568\uaed8\ud574\uc918\uc11c \uc815\ub9d0 \uac10\uc0ac\ud574\uc694. <\/p>\n\n<p>\uc9e7\uc740 \uc2dc\uac04\uc5d0 \ub9ce\uc740 \ub0b4\uc6a9\uc744 \ub2f4\uc558\uace0, \ub2f9\uc5f0\ud788 \uc8fc\uc81c\ub4e4\uc774 \ub2e4 \ubbf8\ubb18\ud558\uace0 \u2018\uc0c1\ud669\uc5d0 \ub530\ub77c \ub2e4\ub974\ub2e4\u2019\ub294 \uac83\ub3c4 \uc788\uc9c0\ub9cc\uc694. \uadf8\ub798\ub3c4 \ubaa8\ub450\uc5d0\uac8c \uc815\ub9d0 \ub3c4\uc6c0\uc774 \ub420 \uac83 \uac19\uc544\uc694. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \ud558\ub098\ub9cc \ub354 \uc5ec\ucb50\uac8c\uc694. \uc81c\uac00 \ub298 \ub9c8\uc9c0\ub9c9\uc5d0 \ub4dc\ub9ac\ub294 \uc9c8\ubb38\uc778\ub370, \uc774\ubc88\uc5d4 \uc870\uae08 \ubc14\uafd4\uc11c\uc694. \ub9cc\uc57d 2026\ub144 \uc774\uc804, \uc9c0\uae08\uc758 AI \uc0c8 \uc2dc\ub300\uac00 \uc624\uae30 \uc9c1\uc804\uc73c\ub85c \ub3cc\uc544\uac08 \uc218 \uc788\ub2e4\uba74, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ub300\ud574 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \ubb50\ub77c\uace0 \ub9d0\ud574\uc8fc\uace0 \uc2f6\ub098\uc694?  <\/p>\n\n<p><strong>Fabrice Grinda:<\/strong> \uc194\uc9c1\ud788 \ub9d0\ud574, AI \ud601\uba85\uc5d0\uc11c \uac00\uc7a5 \uc601\ud5a5\uc744 \ub35c \ubc1b\ub294 \ube44\uc988\ub2c8\uc2a4 \uc720\ud615\uc774 \uc788\ub2e4\uba74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub77c\uace0 \uc0dd\uac01\ud574. \uadf8\ub9ac\uace0 \uc0ac\ub78c\ub4e4\uc774 \uc544\uc9c1\ub3c4 \uacfc\uc18c\ud3c9\uac00\ud558\ub294 \uce74\ud14c\uace0\ub9ac\uac00 \uc788\ub2e4\uba74, \uadf8\uac83\ub3c4 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc57c. \uc9c0\uae08 \uc18c\ube44\uc790 \uc0dd\ud65c\uc5d0\uc11c\ub294 Lime, Instacart, Amazon, eBay, Uber, Airbnb \ub4f1\uc73c\ub85c \uc774\ubbf8 \uaf64 \uc798 \ucda9\uc871\ub3fc \uc788\uc5b4. \uc8fc\uc694 \uce74\ud14c\uace0\ub9ac\ub9c8\ub2e4 \ucee4\uba38\uc2a4\uc758 15~20~25% \uc815\ub3c4\ub97c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \ucee4\ubc84\ud558\uace0 \uc788\uc9c0.   <\/p>\n\n<p>\uadf8\ub7f0\ub370 B2B\ub97c \ubcf4\uba74\u2026 \uc544\ubb34\uac83\ub3c4 \uc548 \ub410\uc5b4. \ub300\ubd80\ubd84 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uce68\ud22c\uc728\uc774 1%\ub3c4 \uc548 \ub418\uace0, \uc218\uc870 \ub2ec\ub7ec \uaddc\ubaa8\uc778 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub3c4 5% \ubbf8\ub9cc\uc774\uc57c. \uadf8\ub9ac\uace0 \ub354 \ub9ce\uc740 \uc77c\uc744 \ud560 \uc218 \uc788\uace0, \uc6c0\uc9c1\uc784\ub3c4 \ub290\ub9ac\uae30 \ub54c\ubb38\uc5d0, \ubc29\uc5b4\ub825\uc774 \uc5c4\uccad\ub0a0 \uac70\ub77c\uace0 \ubd10. \uadf8\ub798\uc11c \ub09c \uc5ec\uc804\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \ub2f5\uc774\ub77c\uace0 \uc0dd\uac01\ud574. \uc790\uc0b0\uc774 \uac00\ubccd\uace0, \ud574\uc790\ub97c \ub9cc\ub4e4 \uc218 \uc788\uace0, \ubc29\uc5b4\uc801\uc774\uc57c.      <\/p>\n\n<p>\ub3c4\uad6c\ub294 \ub2e4 \uc368. LLM\uc5d0 \uc778\ub371\uc2f1\ub3c4 \ud574. \ub2e4\ub9cc \uadf8\ub4e4\uc774 \ub108\ub97c \ud2b8\ub808\uc774\ub2dd \ub370\uc774\ud130\ub85c \uc4f0\uac8c \ud558\uc9c4 \ub9d0\uace0, \uadf8\uac74 \ubd84\uba85\ud788 \ud574\ub46c. \uadf8\ub9ac\uace0 \uadf8\ub798, \ub10c \uc5ec\uc804\ud788 \uc62c\ubc14\ub978 \uacf3\uc5d0\uc11c \uc62c\ubc14\ub978 \uc77c\uc744 \ud558\uace0 \uc788\uc5b4. <\/p>\n\n<p><strong>Mike Williams:<\/strong> \uc88b\ub124\uc694. \uc815\ub9d0 \uc88b\uc740 \ub9c8\ubb34\ub9ac \uc870\uc5b8\uc774\uc5d0\uc694. \ub2e4\ub4e4 \uace0\uac1c\ub97c \ub044\ub355\uc774\uace0 \uc788\ub124\uc694. \ub2e4\uc2dc \ud55c \ubc88 \uc2dc\uac04 \ub0b4\uc8fc\uc154\uc11c \uac10\uc0ac\ud558\uace0\uc694. \ubaa8\ub450\uac00 \uacc4\uc18d \uc5c5\ub370\uc774\ud2b8\ub97c \ubcf4\uace0 \ub530\ub77c\uc62c \uc218 \uc788\ub3c4\ub85d \ube14\ub85c\uadf8\uc640 FJ \ub9c1\ud06c\ub3c4 \uacf5\uc720\ud560\uac8c\uc694. \uc544\uc9c1 \uc548 \ud558\uc2e0 \ubd84\ub4e4\uc740 \ud314\ub85c\uc6b0\ub3c4 \ud558\uc2dc\uace0, \ud544\uc694\ud558\uba74 \uc5f0\ub77d\ub3c4 \uc8fc\uc138\uc694.  <\/p>\n\n<p>\uc624\ub298 \uc88b\uc740 \uc9c8\ubb38\ub4e4 \ud574\uc8fc\uc2e0 \uc5ec\ub7ec\ubd84\ub3c4 \uac10\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI \uc2dc\ub300\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud604\ud669\uc5d0 \ub300\ud574 Everything Marketplaces\uc758 Mike Williams\uc640 \uc990\uac81\uac8c \ub300\ud654\ub97c \ub098\ub234\uc5b4. 0:04 \uc18c\uac1c&#x200d;0:58 Fabrice\uc758 \ubc30\uacbd&#x200d;1:44 Fabrice\uac00 \ud22c\uc790\ud560 \ub54c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ubcf4\ub294 \ud3ec\uc778\ud2b8&#x200d;4:46 AI\uc640 \ud568\uaed8\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ud604\uc8fc\uc18c&#x200d;17:28 AI \ub124\uc774\ud2f0\ube0c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \uc804\ub7b5&#x200d;19:03 AI \uae30\ubc18 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \uc131\uc7a5\ub960&#x200d;22:50 AI\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \uc790\ubcf8 \uc218\uc694\ub97c \ubc14\uafb8\ub294 \ubc29\uc2dd&#x200d;25:40 AI \uc2dc\ub300 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ubc29\uc5b4\ub825(Defensibility)&#x200d;28:13 2026\ub144\uc5d0 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc2dc\uc791\ud558\ub294 \ucc3d\uc5c5\uc790\ub97c \uc704\ud55c \ud301&#x200d;31:08 \ud22c\uc790\uc790\uac00 \ub9e4\ub2c8\uc9c0\ub4dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ud3c9\uac00\ud558\ub294 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A&#x200d;33:44 AI \ub124\uc774\ud2f0\ube0c\ub85c \uc804\ud658\ud558\ub294 \ud301\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A&#x200d;34:55 LTV \uacc4\uc0b0\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A&#x200d;36:45 \uc140\ub7ec \uce21 CAC\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A&#x200d;38:17 2026\ub144 \ud380\ub4dc\ub808\uc774\uc9d5 \ubca4\uce58\ub9c8\ud06c\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A&#x200d;40:10 \ub9c8\ubb34\ub9ac \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc870\uc5b8 \uc704\uc758 YouTube \ub3d9\uc601\uc0c1 \uc678\uc5d0\ub3c4 iTunes\uc640 Spotify\uc5d0\uc11c \ud31f\uce90\uc2a4\ud2b8\ub97c \ub4e4\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b8\ub79c\uc2a4\ud06c\ub9bd\ud2b8 Mike Williams:<\/p>\n","protected":false},"author":9,"featured_media":68577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[690,694],"tags":[],"class_list":["post-68650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-690","category-694"],"acf":[],"contentUpdated":"Everything Marketplaces\uc640 \ud568\uaed8\ud558\ub294 AI \uc2dc\ub300 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ub9c8\uc2a4\ud130\ud074\ub798\uc2a4. Categories - \uc778\ud130\ubdf0 \ubc0f \ub178\ubcc0 \ucc44\ud305, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4. Date-Posted - 2026-04-21T20:07:53 . \n AI \uc2dc\ub300\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud604\ud669\uc5d0 \ub300\ud574 Everything Marketplaces\uc758 Mike Williams\uc640 \uc990\uac81\uac8c \ub300\ud654\ub97c \ub098\ub234\uc5b4.\n 0:04 \uc18c\uac1c&#x200d;0:58 Fabrice\uc758 \ubc30\uacbd&#x200d;1:44 Fabrice\uac00 \ud22c\uc790\ud560 \ub54c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ubcf4\ub294 \ud3ec\uc778\ud2b8&#x200d;4:46 AI\uc640 \ud568\uaed8\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ud604\uc8fc\uc18c&#x200d;17:28 AI \ub124\uc774\ud2f0\ube0c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \uc804\ub7b5&#x200d;19:03 AI \uae30\ubc18 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \uc131\uc7a5\ub960&#x200d;22:50 AI\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \uc790\ubcf8 \uc218\uc694\ub97c \ubc14\uafb8\ub294 \ubc29\uc2dd&#x200d;25:40 AI \uc2dc\ub300 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ubc29\uc5b4\ub825(Defensibility)&#x200d;28:13 2026\ub144\uc5d0 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc2dc\uc791\ud558\ub294 \ucc3d\uc5c5\uc790\ub97c \uc704\ud55c \ud301&#x200d;31:08 \ud22c\uc790\uc790\uac00 \ub9e4\ub2c8\uc9c0\ub4dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ud3c9\uac00\ud558\ub294 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A&#x200d;33:44 AI \ub124\uc774\ud2f0\ube0c\ub85c \uc804\ud658\ud558\ub294 \ud301\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A&#x200d;34:55 LTV \uacc4\uc0b0\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A&#x200d;36:45 \uc140\ub7ec \uce21 CAC\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A&#x200d;38:17 2026\ub144 \ud380\ub4dc\ub808\uc774\uc9d5 \ubca4\uce58\ub9c8\ud06c\uc5d0 \ub300\ud55c \uadf8\ub8f9 Q&amp;A&#x200d;40:10 \ub9c8\ubb34\ub9ac \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc870\uc5b8\n \uc704\uc758 YouTube \ub3d9\uc601\uc0c1 \uc678\uc5d0\ub3c4 iTunes\uc640 Spotify\uc5d0\uc11c \ud31f\uce90\uc2a4\ud2b8\ub97c \ub4e4\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\n \ud2b8\ub79c\uc2a4\ud06c\ub9bd\ud2b8\n Mike Williams: \ucc3d\uc5c5\uc790\uc640 \ub9ac\ub354\ub4e4\uc774 \uc624\ub298\ub0a0 \ucd5c\uace0\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc5d0\uc11c \ubb34\uc5c7\uc744 \ud558\ub294\uc9c0 \uc774\uc57c\uae30\ud558\ub294 Everything Marketplaces\uc5d0 \ub2e4\uc2dc \uc624\uc2e0 \uac78 \ud658\uc601\ud574. \uc624\ub298\uc740 209\ud654\ub85c, FJ Labs\uc758 \ud30c\ud2b8\ub108\uc778 Fabrice Grinda\uc640 \ud568\uaed8\ud55c \uc815\ub9d0 \uc88b\uc740 \uadf8\ub8f9 \ub300\ud654\uc57c. FJ Labs\ub294 \uc54c\ub9ac\ubc14\ubc14, \ud50c\ub809\uc2a4\ud3ec\ud2b8, \ud074\ub7ec\uce58 \uac19\uc740 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ud3ec\ud568\ud574 1,200\uac1c\uac00 \ub118\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \ud22c\uc790\ud55c \ucd08\uae30 \ub2e8\uacc4 \ubca4\ucc98 \ud380\ub4dc\uc57c.  \n Fabrice\ub294 \uc774\uc804\uc5d0\ub3c4 \uadf8\ub8f9 \ub300\ud654 \uac8c\uc2a4\ud2b8\ub85c \ud568\uaed8\ud588\uc5b4. \ucc98\uc74c \uc2dc\uc791\ud560 \ub54c\ub294 FJ Labs \ubca4\ucc98 \ud380\ub4dc\uc5d0 \ub300\ud55c \uac04\ub2e8\ud55c \uac1c\uc694\uc640, \ud22c\uc790\ud560 \ub54c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ubb34\uc5c7\uc744 \ubcf4\ub294\uc9c0\ubd80\ud130 \uc9da\uc5c8\uace0, AI \uc2dc\ub300\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uae4a\uac8c \ud30c\uace0\ub4e4\uc5c8\uc5b4. AI\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ubc29\uc5b4\ub825\uc744 \uc5b4\ub5bb\uac8c \ub192\uc5ec\uc8fc\ub294\uc9c0, \ud604\uc7ac\uc758 \uc790\uae08\uc870\ub2ec \ud658\uacbd \uac19\uc740 \uc8fc\uc81c\ub3c4 \ub2e4\ub918\uc9c0.   \n Fabrice\uac00 \ucc3d\uc5c5\uc790\ub97c \uc704\ud55c \ud301\uc744 \uc815\ub9d0 \ub9ce\uc774 \uacf5\uc720\ud588\uace0, \ud6cc\ub96d\ud55c \uadf8\ub8f9 Q&amp;A\ub3c4 \uc788\uc5c8\uc5b4. \uc774 \ub300\ud654\uac00 \uc815\ub9d0 \uc990\uac70\uc6e0\uace0, \ub05d\uae4c\uc9c0 \ubcf4\uba74 \uc815\ub9d0 \uc88b\uc744 \uac70\ub77c\uace0 \uc0dd\uac01\ud574.  \n Fabrice, \uc624\ub298 \ud6c4\uc18d \uadf8\ub8f9 \ub300\ud654\uc5d0 \ub2e4\uc2dc \ud568\uaed8\ud574\uc918\uc11c \uc815\ub9d0 \ubc18\uac00\uc6cc. \uc9c0\ub09c\ubc88 \ub300\ud654\uac00 \ubd88\uacfc \uba87 \ub144 \uc804\uc774\uc5c8\ub294\ub370 \uadf8 \uc0ac\uc774 \uc815\ub9d0 \ub9ce\uc740 \uac8c \ubc14\ub010 \uac83 \uac19\uc544. \uc624\ub298\uc740 \ub2f9\uc5f0\ud788 \uc774\uac83\uc800\uac83 \uae4a\uac8c \ub4e4\uc5b4\uac00 \ubcfc \ud150\ub370, AI \uc2dc\ub300\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc8fc\uc81c\uc57c. \uc2dc\uc791\ud558\uae30 \uc804\uc5d0, \uc5ec\uae30 \ub9c9 \ud569\ub958\ud588\uac70\ub098 \uc798 \ubaa8\ub974\ub294 \ubd84\ub4e4\uc744 \uc704\ud574 \ub124 \ubc30\uacbd\uc744 \uc9e7\uac8c \ub2e4\uc2dc \uc18c\uac1c\ud574\uc904 \uc218 \uc788\uc744\uae4c?  \n Fabrice Grinda: \ub098\ub294 1998\ub144\ubd80\ud130 28\ub144 \ub3d9\uc548 \ud14c\ud06c \ucc3d\uc5c5\uc790\uc774\uc790 \ud22c\uc790\uc790\ub85c \uc77c\ud574\uc654\uc5b4. \ubca4\ucc98 \ud22c\uc790\ub97c \ubc1b\uc740 \ud070 \ud68c\uc0ac\ub97c \uc138 \uac1c \ub9cc\ub4e4\uc5c8\uace0, \ub9c8\uc9c0\ub9c9 \ud68c\uc0ac\ub294 30\uac1c\uad6d\uc5d0\uc11c \uc9c1\uc6d0 11,000\uba85, \uc6d4\uac04 \uc21c\ubc29\ubb38\uc790 3\uc5b5 \uba85 \uc774\uc0c1 \uaddc\ubaa8\ub85c \ud0a4\uc6e0\uc9c0. \uc804 \uc138\uacc4\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c \ud06c\ub808\uc774\uadf8\ub9ac\uc2a4\ud2b8 \uac19\uc740 \uc11c\ube44\uc2a4\uc600\uace0, 1998\ub144\ubd80\ud130 \uc9c0\uae08\uae4c\uc9c0 \uacc4\uc18d \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ud22c\uc790\ud574\uc654\uc5b4.   \n \uadf8\ub9ac\uace0 \uadf8\uac78 \ub354 \uccb4\uacc4\ud654\ud588\uc9c0. 2016\ub144\uc5d0 FJ Labs\ub97c \ub9cc\ub4e4\uc5c8\ub294\ub370, \uc790\uc0b0 \ub77c\uc774\ud2b8(asset-light) \ube44\uc988\ub2c8\uc2a4\uc640 \ub124\ud2b8\uc6cc\ud06c \ud6a8\uacfc\uac00 \uc788\ub294 \ube44\uc988\ub2c8\uc2a4, \uadf8\ub9ac\uace0 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ud2b9\ud654\ub41c \ubca4\ucc98 \ud380\ub4dc\uc57c. \uc9c0\uae08\uae4c\uc9c0 1,300\uac1c \uae30\uc5c5\uc5d0 \ud22c\uc790\ud588\uace0, 300\uac74\uc774 \ub118\ub294 \uc5d1\uc2ef\uc774 \uc788\uc5c8\uc5b4. \uc9c0\uae08\uae4c\uc9c0 \uc2e4\ud604 IRR\uc740 \ub300\ub7b5 30% \uc815\ub3c4\ub85c \ubcf5\ub9ac\ub85c \uc313\uc774\uace0 \uc788\uace0.    \n Mike Williams: \uc815\ub9d0 \ub180\ub77c\uc6b4 \uacbd\ub825\uc774\ub124. \uc624\ub298 \ub2e4\ub8f0 \uac8c \uc815\ub9d0 \ub9ce\uc544. \uac04\ub2e8\ud788 \ub9ac\ud504\ub808\uc2dc \ucc28\uc6d0\uc5d0\uc11c, \ubca4\ucc98 \ud380\ub4dc\ub85c\uc11c FJ Labs\uac00 \uc5b4\ub5a4 \uacf3\uc778\uc9c0, \uadf8\ub9ac\uace0 \ud22c\uc790\ud560 \ub54c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ubb34\uc5c7\uc744 \ubcf4\ub294\uc9c0 \uac1c\uc694\ub97c \ub4e4\ub824\uc904 \uc218 \uc788\uc744\uae4c?   \n Fabrice Grinda: FJ Labs\ub294 \uc0ac\uc2e4 \ub0b4 \uc131\ud5a5\uc774 \uadf8\ub300\ub85c \ubc18\uc601\ub41c \uacf3\uc774\uc57c. \ub098\ub294 VC\uac00 \ub418\uae30 \uc804\uc5d0\ub294 \uc288\ud37c \uc5d4\uc824\ub85c \ud65c\ub3d9\ud588\uac70\ub4e0. \uc704\uc5d0\uc11c \uc544\ub798\ub85c(top-down) \ud380\ub4dc\ub97c \uc124\uacc4\ud558\ub294 \ubc29\uc2dd\uc740 \ubcc4\ub85c \uc548 \ud588\uc5b4. \ub51c\uc744 \ubcf4\uace0, \ub9c8\uc74c\uc5d0 \ub4dc\ub294 \ucc3d\uc5c5\uc790\ub97c \ub9cc\ub098\uace0, \uadf8\uac8c \ub098\ub97c \uc124\ub4dd\ud558\uba74 \ud22c\uc790\ud558\ub294 \uc2dd\uc774\uc9c0. \ub098\ub294 \uc9c0\uc801 \ud638\uae30\uc2ec\uc774 \uac15\ud558\uace0, \uae30\uc220\uc774 \uc138\uc0c1\uc758 \ubb38\uc81c\ub97c \ud574\uacb0\ud55c\ub2e4\uace0 \ubbff\uc5b4. 21\uc138\uae30\uc5d0 \uc6b0\ub9ac\uac00 \ud574\uacb0\ud558\ub824\ub294 \uadfc\ubcf8 \ubb38\uc81c\ub294 \uc138 \uac00\uc9c0\ub77c\uace0 \ubcf4\ub294\ub370, \uae30\ud6c4\ubcc0\ud654, \uae30\ud68c \ubd88\ud3c9\ub4f1, \uadf8\ub9ac\uace0 \uc815\uc2e0\u00b7\uc2e0\uccb4 \uc6f0\ube59\uc758 \uc704\uae30\uc57c. \ub098\ub294 \uae30\uc220, \ud2b9\ud788 \uc790\uc0b0 \ub77c\uc774\ud2b8 \uae30\uc220\uc774 \ub300\uc548\ubcf4\ub2e4 \ub354 \uc88b\uace0, \ub354 \uc2f8\uace0, \ub354 \ube60\ub974\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud574. \uadf8\ub9ac\uace0 \ub0b4\uac00 \ubcf4\ub294 \uae30\uc900\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc804\ud600 \ubc14\ub00c\uc9c0 \uc54a\uc558\uc5b4.       \n \ub0b4 \uc120\ud0dd \uae30\uc900\uc740 \ub124 \uac00\uc9c0\uc778\ub370 \uc9c0\uae08\ub3c4 \uadf8\ub300\ub85c\uc57c. AI \uc2dc\ub300\uc5d0 \uba87 \uac00\uc9c0 \ub2ec\ub77c\uc9c4 \uc810\uc740 \uc788\uc9c0\ub9cc, \ud070 \ud2c0\uc758 \ub124 \uac00\uc9c0\ub294 \uac19\uc544. \uccab\uc9f8, \u201c\uc774 \ucc3d\uc5c5\uc790\uac00 \ub9c8\uc74c\uc5d0 \ub4dc\ub294\uac00?\u201d\uc778\ub370, \ub0b4\uac8c\ub294 \ub9d0\uc774 \uc544\uc8fc \uc870\ub9ac \uc788\uac8c \ub418\ub294 \uc0ac\ub78c\uc774\uc57c. \uc6d0\ud558\ub4e0 \uc6d0\ud558\uc9c0 \uc54a\ub4e0 \ucc3d\uc5c5\uc790\ub294 \uc138\uc77c\uc988\ub9e8\uc774\uac70\ub4e0. \uc9c1\uc6d0\uc5d0\uac8c\ub3c4, \ube44\uc988\ub2c8\uc2a4 \ud30c\ud2b8\ub108\uc5d0\uac8c\ub3c4, \ud22c\uc790\uc790\uc5d0\uac8c\ub3c4, \uc5b8\ub860\uc5d0\uac8c\ub3c4 \ud314\uc544\uc57c \ud574.\n \ub0b4\ud5a5\uc801\uc774\ub4e0 \uc678\ud5a5\uc801\uc774\ub4e0 \uc0c1\uad00\uc5c6\uc774, \uc124\ub4dd\ub825 \uc788\uac8c \ub9d0\ud560 \uc218 \uc788\uc5b4\uc57c \ud574. \ub458\uc9f8, \u201c\uc138\uc6b4 \ube44\uc804\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub294\uac00?\u201d\uc57c. \uc774 \ub458\uc740 \ud544\uc694\uc870\uac74\uc774\uc9c0\ub9cc \ucda9\ubd84\uc870\uac74\uc740 \uc544\ub2c8\uace0, \uac01\uac01 \ub530\ub85c\uac00 \uc544\ub2c8\ub77c \ud568\uaed8 \uac16\ucdb0\uc838\uc57c \ud6cc\ub96d\ud55c \ucc3d\uc5c5\uc790\uac00 \ub3fc. \uadf8\ub9ac\uace0 1\uc2dc\uac04 \ud1b5\ud654\ub9cc\uc73c\ub85c \uc2e4\ud589\ub825\uc744 \uac00\ub2a0\ud558\ub294 \ubc29\uc2dd\uc774 \uc788\ub294\ub370, \uc14b\uc9f8\ub294 \u201c\ube44\uc988\ub2c8\uc2a4\uac00 \ub9c8\uc74c\uc5d0 \ub4dc\ub294\uac00?\u201d\uc57c. \uc5ec\uae30\uc5d0\ub294 TAM(\ucd1d \uc8fc\uc18c\uac00\ub2a5 \uc2dc\uc7a5)\ub3c4 \ud3ec\ud568\ub418\uc9c0\ub9cc, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c\ub294 \ubb34\uc5c7\ubcf4\ub2e4 \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\uac00 \uc911\uc694\ud574. \uacf5\uae09 \uce21\uacfc \uc218\uc694 \uce21 \ubaa8\ub450\uc5d0\uc11c \uc644\uc804\uc6d0\uac00 \uae30\uc900 \uace0\uac1d\ud68d\ub4dd\ube44\uc6a9(CAC)\uc774 \uc5bc\ub9c8\uc778\uc9c0, \uace0\uac1d\ub2f9 \uc21c \uae30\uc5ec\ub9c8\uc9c4\uc774 \uc5bc\ub9c8\uc778\uc9c0, \ucf54\ud638\ud2b8\uac00 \uc2dc\uac04\uc774 \uc9c0\ub098\uba70 \uc5b4\ub5bb\uac8c \ubcc0\ud558\ub294\uc9c0 \uac19\uc740 \uac83\ub4e4.        \n CM2 \uae30\uc900\uc73c\ub85c LTV \ub300\ube44 CAC\uac00 \uc5b4\ub5bb\uac8c \ub418\ub294\uc9c0. \uadf8\ub9ac\uace0 \ub2e8\uacc4\uac00 \uc5b4\ub514\ub4e0 \uc0c1\uad00\uc5c6\uc774, \ub098\ub294 \uc774\ub7f0 \uc9c8\ubb38\uc5d0 \ub2f5\ud560 \uc218 \uc788\uae38 \uae30\ub300\ud574. \ucd9c\uc2dc \uc804\uc774\ub77c\ub3c4 \ucd5c\uc18c\ud55c \uace0\ubbfc\uc740 \ud574\ubd24\uc5b4\uc57c \ud574. \uadf8\uac78 \uc0dd\uac01\ud574\ubcf8 \uc801\uc774 \uc5c6\ub2e4\uba74, \uc544\uc774\ub514\uc5b4\ub97c \uc2e4\ud589\ud574\ub0bc \uac00\ub2a5\uc131\ub3c4 \ub9e4\uc6b0 \ub0ae\uc544.    \n \uc14b\uc9f8\ub294 \ub51c \uc870\uac74\uc774\uc57c. \ub098\ub294 \uac00\uaca9\uc5d0 \ubbfc\uac10\ud574. \uc2f8\uac8c\ub9cc \uc0ac\uaca0\ub2e4\ub294 \ub73b\uc774 \uc544\ub2c8\ub77c, \uacf5\uc815\ud558\uae38 \ubc14\ub780\ub2e4\ub294 \uac70\uc57c. \ud2b8\ub799\uc158, \uae30\ud68c, \ud574\uacb0\ud558\ub824\ub294 \ubb38\uc81c\ub97c \uac10\uc548\ud588\uc744 \ub54c \uacf5\uc815\ud574\uc57c \ud574.    \n \ub137\uc9f8\ub294 \uc194\uc9c1\ud788 \uadf8\ub9cc\ud07c \uadfc\ubcf8\uc801\uc778\ub370, \u201c\ub0b4\uac00 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud558\ub294 \ubb38\uc81c\ub97c \ud480\uace0 \uc788\ub294\uac00, \ub0b4 \uad00\uc810\uc5d0\uc11c \uc138\uc0c1\uc744 \ub354 \ub098\uc740 \uacf3\uc73c\ub85c \ub9cc\ub4e4\uace0 \uc788\ub294\uac00?\u201d\uc57c. \ubb3c\ub860 \ud3b8\ud5a5\uc774 \ub4e4\uc5b4\uac00\uc9c0\ub9cc, \ub098\ub294 \uc138\uc0c1\uc774 \uc5b4\ub514\ub85c \uac00\ub294\uc9c0, \ubaa8\ube4c\ub9ac\ud2f0\uc758 \ubbf8\ub798, \ub85c\ubcf4\ud2f1\uc2a4\uc758 \ubbf8\ub798, \ud478\ub4dc\uc758 \ubbf8\ub798 \uac19\uc740 \uac83\ub4e4\uc5d0 \ub300\ud574 \uaf64 \uba85\ud655\ud55c \uad00\uc810\uc774 \uc788\uc5b4. \uadf8\ub9ac\uace0 \ub124 \uc544\uc774\ub514\uc5b4\uac00 \uba54\uac00 \ud2b8\ub80c\ub4dc\uc640 \ub9de\ubb3c\ub824 \uc788\ub294\uc9c0\ub3c4 \uc911\uc694\ud574. \uc5ed\uc0ac\uc758 \ud750\ub984\uc744 \uac70\uc2a4\ub974\uae30\ubcf4\ub2e4 \uadf8 \ud750\ub984\uc744 \ud0c0\ub294 \uac8c \uc88b\uc796\uc544.    \n \uadf8\ub798\uc11c \ub124 \uc544\uc774\ub514\uc5b4\uac00 \uc5ed\uc0ac\uc758 \ubc29\ud5a5\uacfc \uc815\ub82c\ub3fc \uc788\ub290\ub0d0. \uc774 \ub124 \uac00\uc9c0 \uae30\uc900\uc774 \ubaa8\ub450 \ub9de\uc73c\uba74, \uc6b0\ub9ac\ub294 \ud22c\uc790 \uacb0\uc815\uc744 \uaf64 \ube60\ub974\uac8c \ud574. \uc77c\uc8fc\uc77c \ub3d9\uc548 1\uc2dc\uac04 \ubbf8\ud305 \ub450 \ubc88\uc774\uba74 \ub4e4\uc5b4\uac08\uc9c0 \ub9d0\uc9c0 \uacb0\uc815\ud558\uc9c0. \uc774\uac74 \ubcc0\ud558\uc9c0 \uc54a\uc558\uc5b4. \uc88b\uc544.    \n Mike Williams: \uae30\uc900\uc774 \uc815\ub9d0 \ub3c4\uc6c0\uc774 \ub420 \uac70\uc57c. \uadf8\ub8f9 Q&amp;A \ub54c \uc9c8\ubb38\ub3c4 \ub9ce\uc774 \ub098\uc62c \uac83 \uac19\uc544. \uc774\uc81c \uc6b0\ub9ac\uac00 \uc0b4\uace0 \uc788\ub294 AI \uc2dc\ub300\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c \ub118\uc5b4\uac00 \ubcf4\uc790. \ub2f9\uc5f0\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\ub3c4 \uc601\ud5a5\uc774 \uc788\uc5c8\uc744 \ud150\ub370, \uc2dc\uc791\uc810\uc73c\ub85c \uc9c0\uae08 \uc0c1\ud669\uc774 \uc5b4\ub514\uae4c\uc9c0 \uc640 \uc788\ub2e4\uace0 \ubd10?    \n Fabrice Grinda: \uc9c0\uae08\uc740 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uacbd\uc601\uc9c4\uacfc \uc0c1\uc7a5\uc0ac \ud22c\uc790\uc790\ub4e4\uc774 AI\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ubbf8\uce60 \uc601\ud5a5\uc5d0 \ub300\ud574 \u2018\ud53c\ud06c\u2019 \uc218\uc900\uc73c\ub85c \uacfc\ub3c4\ud558\uac8c \uac71\uc815\ud558\ub294 \uc2dc\uae30\ub77c\uace0 \ubd10. \u201c\uc0c1\ub2e8 \ud37c\ub110\uc774 \uc5d0\uc774\uc804\ud2b8\ub85c \uc774\ub3d9\ud560 \uac70\uace0, \uadf8\ub798\uc11c \ub9c8\uc9c4\uc744 \ubabb \ub0b4\uace0, \ub300\uaddc\ubaa8 \ub514\uc2a4\uc778\ud130\ubbf8\ub514\uc5d0\uc774\uc158(\uc911\uac1c \ubc30\uc81c)\uc774 \uc77c\uc5b4\ub0a0 \uac70\ub2e4.\u201d \u201cGPT\ub098 Claude \uac19\uc740 \uc20f\ud14c\uc77c LLM\uc774 \uc218\uc9c1 \ud1b5\ud569\ud574\uc11c \ub2e4 \ud574\ubc84\ub9ac\uba74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc124 \uc790\ub9ac\uac00 \uc5c6\ub2e4.\u201d \u201c\uc804\uccb4 \uc2a4\ud0dd\uc774 \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub85c \uac00\uc11c \uc0ac\ub78c \uc5c6\uc774 \ub3cc\uc544\uac00\uba74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \ubb34\uc758\ubbf8\ud574\uc9c4\ub2e4.\u201d \uac19\uc740 \uc598\uae30\ub4e4 \ub9d0\uc774\uc57c.    \n \ub098\ub294 \uadf8 \ubaa8\ub4e0 \uc8fc\uc7a5\uc5d0 \uac70\uc758 \uc804\ubd80, \uadfc\ubcf8\uc801\uc73c\ub85c \ub3d9\uc758\ud558\uc9c0 \uc54a\uc544. \uc6b0\uc120 \uc9c0\uae08 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \ubcf4\uba74 LLM\uc73c\ub85c\uc758 \uc774\ub3d9\uc774 \ubcf4\uc774\uc9c0 \uc54a\uace0, \uc55e\uc73c\ub85c\ub3c4 \uadf8\ub7f4 \uac70\ub77c\uace0 \uae30\ub300\ud558\uc9c0 \uc54a\uc544. \uc65c\ub0d0\ud558\uba74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\ub294 \uad6c\ub9e4 \ud589\ub3d9\uc774 \uc138 \uac00\uc9c0\uac00 \uc788\uac70\ub4e0. \n \uccab\uc9f8\ub294 \u2018\uad6c\uacbd \uc790\uccb4\uac00 \uc7ac\ubbf8\u2019\uc778 \uacbd\uc6b0\uc57c. \ube0c\ub85c\ub4dc\uc6e8\uc774\ub098 \uc18c\ud638\ub97c \uac78\uc73c\uba70 \uac00\uac8c\ub97c \uc62e\uaca8 \ub2e4\ub2c8\ub294 \uac83\uacfc \ube44\uc2b7\ud558\uc9c0. \uc608\ub97c \ub4e4\uc5b4 \uc911\uace0 \ud328\uc158\uc758 Vinted \uac19\uc740 \uacf3\uc740 \uad6c\uacbd\uc774 \uace7 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\ub77c\uc11c \ubc29\ubb38\ub2f9 \ud3c9\uade0 20~30\ud398\uc774\uc9c0\ub97c \ubcf4\uae30\ub3c4 \ud574.  \n \ud55c \ub2ec\uc5d0 \uc5ec\ub7ec \ubc88 \ub4e4\uc5b4\uc624\uace0, \ub531\ud788 \ubb58 \ucc3e\ub294 \uac83\ub3c4 \uc544\ub2c8\uc9c0\ub9cc \ud3c9\uade0 \uad6c\ub9e4 \uae08\uc561\uc740 \ub0ae\uace0, \ucda9\ub3d9\uad6c\ub9e4\ub97c \ud558\uace4 \ud558\uc9c0. \uc774\ub7f0 \ud53c\ub4dc\uac00 LLM\uc73c\ub85c \ub118\uc5b4\uac08 \uc138\uc0c1\uc740 \uc5c6\uc5b4. \uc911\uace0 \ud328\uc158 \ud53c\ub4dc\ub97c \ub9cc\ub4e4\uace0, \ud3c9\uade0 30\uc720\ub85c\uc9dc\ub9ac\ub97c \uc0b4\uc9c0\ub3c4 \ubaa8\ub974\ub294 \uc0ac\ub78c\uc744 \uc704\ud574 LLM\uc774 \uadf8\ub7f0 \uac78 \uc6b0\uc120\uc21c\uc704 1,000 \uc548\uc5d0 \ub450\uc9c4 \uc54a\uac70\ub4e0. LLM\uc740 \ud6a8\uc728\uc744 \uc704\ud574 \uc124\uacc4\ub410\uc9c0, \u2018\uad6c\uacbd\u2019\uc5d0 \ub9de\ucdb0\uc9c4 \uac8c \uc544\ub2c8\uc57c. \uc124\ub839 \ud2b8\ub798\ud53d\uc774 \uadf8\ucabd\uc73c\ub85c \uac04\ub2e4 \ud574\ub3c4, \ud070 \ubb38\uc81c\ub77c\uace0 \ubcf4\uc9c4 \uc54a\uc544.       \n \ub458\uc9f8\ub294 \ubb58 \uc6d0\ud558\ub294\uc9c0 \uc815\ud655\ud788 \uc544\ub294 \uacbd\uc6b0\uc57c. \uc774\ub54c\ub3c4 LLM\uc73c\ub85c \uac08 \uc774\uc720\uac00 \uac70\uc758 \uc5c6\uc5b4. \uc9c0\uae08\ub3c4 \uc0ac\ub78c\ub4e4\uc740 \uc544\ub9c8\uc874\uc774\ub098 \uc774\ubca0\uc774\ub85c \ubc14\ub85c \uac00\uac70\ub098, \uc870\uae08 \ub35c\ud558\uc9c0\ub9cc \uad6c\uae00\uc5d0 \ub4e4\uc5b4\uac00\uc11c \uc608\ub97c \ub4e4\uba74 \u2018LG TV C3 65 inch OLED\u2019 \uac19\uc740 \ubaa8\ub378\uba85\uc744 \uce58\uace0 \ubc14\ub85c \uc0ac\uc9c0. \n \uadf8\ub9ac\uace0 \uc124\ub839 \uad6c\uae00\uc744 \uac70\uce5c\ub2e4 \ud574\ub3c4, \uad6c\uae00\uc774 \uac00\uc838\uac00\ub294 \uac00\uce58\ub294 \uc0ac\uc2e4 \ubbf8\ubbf8\ud574. \uacb0\uacfc\uc758 43%\uac00 \uacb0\uad6d \uc544\ub9c8\uc874\uacfc \uc774\ubca0\uc774\ub85c \uac00\uac70\ub4e0. \uc720\ub3d9\uc131\uc740 \uc5ec\uc804\ud788 \ubc31\uc5d4\ub4dc\uc5d0\uc11c \uc0ac\ub78c\uc744 \ubaa8\uc544\uc8fc\ub294 \ucabd\uc774 \uc81c\uacf5\ud574. \uc774\uc81c \uc14b\uc9f8\ub85c, \u2018\uace0\ub824 \uad6c\ub9e4(considered purchase)\u2019 \uc601\uc5ed\uc5d0\uc11c\ub294 LLM\uc774 \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \uac00\uc838\uac08 \uc218 \uc788\ub2e4\ub294 \ub17c\ub9ac\ub97c \ud3bc \uc218 \uc788\uc5b4.   \n \uc608\ub97c \ub4e4\uc5b4 \ub0b4\uac00 \uc5b4\ub5a4 \uc0ac\ub78c\uc778\uc9c0, \uc5b4\ub514\uc5d0 \uc0ac\ub294\uc9c0 \ub4f1\uc744 \uace0\ub824\ud574 \uc5b4\ub5a4 \ucc28\ub97c \uc0ac\uc57c \ud558\ub294\uc9c0 \ubaa8\ub97c \ub54c\ub294 LLM\uacfc\uc758 \ub300\ud654\uac00 \uc758\ubbf8\uac00 \uc788\uc9c0. \ub2e4\ub9cc \uc774\ub7f0 \uacbd\uc6b0\uc5d0\ub3c4 Carvana\uac00 \ub354 \uc798 \ucd94\ucc9c\ud560\uc9c0, GPT\uac00 \ub354 \uc798\ud560\uc9c0\ub294 \ubd88\ud655\uc2e4\ud574.  \n GPT\uc77c \uc218\ub3c4 \uc788\uc5b4. \uadf8\ub798\ub3c4 \ub098\ub294 \uc6b0\uc120 \ub300\ubd80\ubd84\uc758 \ud2b8\ub798\ud53d\uc774 LLM\uc73c\ub85c \uc774\ub3d9\ud55c\ub2e4\uace0 \ubcf4\uc9c0 \uc54a\uc544. \ub2e4\ub9cc LLM \ud2b8\ub798\ud53d\uc774 \uc774\uc81c \uac80\uc0c9 \ud2b8\ub798\ud53d\uc758 \uc57d 1\/3 \uc218\uc900\uc774\uace0, \uac8c\ub2e4\uac00 \ubb34\ub8cc\uc57c. \uadf8\ub798\uc11c \ubb34\uc870\uac74 LLM\uc5d0 \uc778\ub371\uc2f1\uc740 \ud574\uc57c \ud574. \uadf8\ub9ac\uace0 AEO\ub3c4 \uacf5\uaca9\uc801\uc73c\ub85c \ud574\uc57c \ud558\uace0.    \n AEO\ub97c \uba3c\uc800 \ud558\ub294 \uc5bc\ub9ac \uc5b4\ub2f5\ud130\uac00 \u2018\ubb34\ub8cc \ud2b8\ub798\ud53d \uc804\uc7c1\u2019\uc5d0\uc11c \uc774\uae38 \uac70\uc57c. \uac70\uae30\uc11c \uc5c4\uccad\ub09c \ubb34\ub8cc \ud2b8\ub798\ud53d\uc744 \uc5bb\uc744 \uc218 \uc788\uc5b4. \uadf8\ub7ec\ub2c8 \ubc18\ub4dc\uc2dc \uc778\ub371\uc2f1\ud574. \ub2e4\ub9cc \ud559\uc2b5 \ub370\uc774\ud130\ub85c \uc4f0\uac8c \ud558\uc9c4 \ub9d0\uace0, \uacb0\uacfc\uc5d0 \ub178\ucd9c\ub418\ub3c4\ub85d \ub9ac\uc2a4\ud305\uc744 \uc778\ub371\uc2f1\ud558\ub77c\ub294 \uac70\uc9c0. \uc790, \uc774\uc81c \ucd5c\uc545\uc758 \uc2dc\ub098\ub9ac\uc624\ub97c \uac00\uc815\ud574\ubcf4\uc790.    \n \ub0b4\uac00 \ud2c0\ub838\ub2e4\uace0 \uce58\uace0, \uc0c1\ub2e8 \ud37c\ub110\uc758 100%\uac00 GPT\ub85c \uac04\ub2e4\uace0 \ud574\ubcf4\uc790. \ubaa8\ub4e0 \uac80\uc0c9\uc774 \uac70\uae30\uc11c \uc2dc\uc791\ud55c\ub2e4\uace0. \uadf8\ub7fc \uc774 \ucd5c\uc545\uc758 \uc138\uacc4\uc5d0\uc11c GPT\uac00 \uac00\uc838\uac08 \uac00\uce58\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ub300\ube44 \uc5bc\ub9c8\ub098 \ub420\uae4c? \uacb0\uad6d \u2018\ud574\uacb0\ud574\uc57c \ud558\ub294 \uc77c(job to be done)\u2019\uc5d0 \ub2ec\ub824 \uc788\uc5b4.    \n \uc608\ub97c \ub4e4\uc5b4 \ud56d\uacf5\uad8c \uc608\uc57d\ucc98\ub7fc \ud56d\uacf5\uc0ac\uac00 5\uac1c\ubfd0\uc774\uace0 99% \uc810\uc720\uc728\uc744 \uac00\uc9c4 \uacfc\uc810 \uc2dc\uc7a5\uc774\uba74, \ub108\ub294 \ub05d\uc7a5\uc774\uc57c. \uadf8\ub7f0\ub370 \uc9c0\uae08\ub3c4 Expedia\uac00 \ud56d\uacf5\uad8c\uc5d0\uc11c \ubc84\ub294 \ub3c8\uc774 \uc5bc\ub9c8\ub098 \ub418\uc9c0? \uac70\uc758 \uc5c6\uc5b4. \uc0ac\uc2e4 \uadf8\uac74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc544\ub2c8\ub77c \uc5d0\uc774\uc804\ud2b8\ub97c \uc704\ud55c \uc720\ud1b5 \ucc44\ub110\uc5d0 \uac00\uae5d\uac70\ub4e0. \uadf8\ub9ac\uace0 \uc774\uac74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub9cc\ub4dc\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub3c4 \ud574\ub2f9\ub3fc. \uacf5\uae09\uc774 \uc9d1\uc911\ub3fc \uc788\uc73c\uba74, \ub108\ub294 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc544\ub2c8\ub77c \uadf8 \uacf5\uae09\uc790\uc758 \uc720\ud1b5\uc5c5\uc790\uc77c \ubfd0\uc774\uc57c. \uadf8\ub4e4\uc774 \uac00\uaca9 \uacb0\uc815\uad8c\uc744 \uac16\uace0, \ub108\ub294 \uad1c\ucc2e\uc740 \ub9c8\uc9c4\uc744 \ub0b4\uae30 \uc5b4\ub824\uc6cc.          \n \ubc18\ub300\ub85c Airbnb\ucc98\ub7fc \uc218\ubc31\ub9cc \uac1c\uc758 \ub9ac\uc2a4\ud305\uc774 \uc788\uac70\ub098 DoorDash\ucc98\ub7fc \uc218\uc2ed\ub9cc \uac1c\uc758 \ub808\uc2a4\ud1a0\ub791\uc774 \uc788\ub294 \uacbd\uc6b0\ub97c \uc0dd\uac01\ud574\ubd10. \uc774\ub807\uac8c \uc9d1\uacc4\ub41c(aggregated) \uacf5\uae09\uc740 \ubcf5\uc81c\ud558\uae30\uac00 \uadf9\ub3c4\ub85c \uc5b4\ub824\uc6cc. GPT\uac00 \uadf8\uac78 \ud558\ub7ec \ub098\uc124 \uc138\uc0c1\uc740 \uc5c6\uc5b4. \uac8c\ub2e4\uac00 \uac70\uae30\uc5d0 \ubc30\ub2ec\uc6d0 \ub9e4\uce6d \uac19\uc740 \uc77c\uc744 \ub354 \uc5b9\uc744\uc218\ub85d \ub354\ub354\uc6b1 \uadf8\ub807\uc9c0.   \n DoorDash\ub294 \uad6c\ub9e4\uc790, \ub808\uc2a4\ud1a0\ub791, \ubc30\ub2ec\uc6d0\uc73c\ub85c \uc774\ub904\uc9c4 3\uba74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc57c. \uacb0\uc81c, \ubb3c\ub958 \uac19\uc740 \uac78 \ub354 \ub9ce\uc774 \ud560\uc218\ub85d \ub124\uac00 \uac00\uc838\uac00\ub294 \uac00\uce58\ub3c4 \ucee4\uc838. \uadf8\ub9ac\uace0 \ub300\ubd80\ubd84\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \u2018\uc2b9\uc790\ub3c5\uc2dd\uc5d0 \uac00\uae4c\uc6b4 \uc2b9\uc790\uc6b0\uc704\u2019 \uad6c\uc870\ub77c\ub294 \uac83\ub3c4 \uc78a\uc9c0 \ub9d0\uc790. \ub300\ubd80\ubd84\uc758 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc0ac\uc2e4\uc0c1 Airbnb\uac00 \uc788\uace0, \uadf8\ub2e4\uc74c DoorDash\uc640 Uber Eats\uac00 \uc788\uc744 \ubfd0\uc774\uc57c.  \n \ucc28\ub7c9 \ud638\ucd9c\ub3c4 Uber\uc640 Lyft\uac00 \uc804\ubd80\uc9c0. \uac70\ub798\uac00 \uc791\uace0 \ubc18\ubcf5\uc801\uc774\uba70, \uacf5\uae09\uc774 \ub9e4\uc6b0 \ubd84\uc0b0\ub3fc \uc788\uc744\uc218\ub85d \ub124\uac00 \uac00\uc838\uac00\ub294 \uac00\uce58\ub294 \ucee4\uc838. \uadf8\ub798\uc11c GPT\uac00 \uac00\uc838\uac08 \uc218 \uc788\ub294 \ucd5c\ub300\uce58\ub294 \uc0c1\ub2e8 \ud37c\ub110\uc5d0\uc11c \uad6c\uae00 SEM \uc815\ub3c4\ub77c\uace0 \ubd10. \uadf8\uac83\ub3c4 \ud2b8\ub798\ud53d 100%\uac00 \uac70\uae30\ub85c \uac04\ub2e4\ub294 \uac00\uc815 \ud558\uc5d0\uc11c\uace0, \ub098\ub294 \ud2b8\ub798\ud53d\uc774 \uadf8\ub807\uac8c \uac00\uc9c0 \uc54a\uc744 \uac70\ub77c\uace0 \uc0dd\uac01\ud574.  \n \uadf8\ub798\uc11c \u201c\uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\uc758 \uc601\ud5a5\uc774 \ubb50\ub0d0\u201d \uac19\uc740 \uac78 \ub108\ubb34 \uac71\uc815\ud558\uc9c0 \uc54a\uc558\uc73c\uba74 \ud574. \uadf8\ub9ac\uace0 \ucc38\uace0\ub85c, \uc9c0\uae08\uc758 \uc5d0\uc774\uc804\ud2f1 \ucee4\uba38\uc2a4\ub294 \uac70\ub798\ub7c9 \uae30\uc900\uc73c\ub85c \uc0ac\uc2e4\uc0c1 0\uc774\uc57c. \uc5d0\uc774\uc804\ud2b8\uac00 \uc0ac\ub78c \uc5c6\uc774 \ubb3c\uac74\uc744 \uc9c1\uc811 \uad6c\ub9e4\ud558\ub294 \uac74 \uaddc\ubaa8 \uba74\uc5d0\uc11c \uadf9\ud788 \ubbf8\ubbf8\ud574. \uc2dc\uac04\uc774 \uc9c0\ub098\uba70 \ub298\uae34 \ud558\uaca0\uc9c0.     \uc608. \ud558\uc9c0\ub9cc \uc55e\uc73c\ub85c 5\ub144 \uc548\uc5d0 \ucee4\uba38\uc2a4\uc758 10%\ub97c \ub118\uc744 \uac70\ub77c\uace0 \ubcf4\ub0d0\uba74? \uc544\ub2c8\uc694.\n \uadf8\ub798\uc11c \ub098\ub294 \ubc29\uae08 \ub9d0\ud55c \uc704\ud611\ubcf4\ub2e4, \uc624\ud788\ub824 \uae30\ud68c\uc5d0 \uc9d1\uc911\ud558\ub77c\uace0 \ub9d0\ud558\uace0 \uc2f6\uc5b4. \uc0ac\ub78c\ub4e4\uc774 \uacfc\uc18c\ud3c9\uac00\ud558\ub294 \uac74, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ucc3d\uc5c5\uc790\uac00 AI\ub97c \ud65c\uc6a9\ud574 \uc9c0\uae08 \ub2f9\uc7a5 \ud560 \uc218 \uc788\ub294 \uc77c\uc774 \uc5bc\ub9c8\ub098 \ub9ce\uc740\uac00\uc57c. \uc815\ub9d0 \uc5b4\ub9c8\uc5b4\ub9c8\ud574. \uc608\ub97c \ub4e4\uc5b4 \uc5ec\uc12f \uac00\uc9c0 \uc815\ub3c4 \uce74\ud14c\uace0\ub9ac\ub85c \uc124\uba85\ud574\ubcfc\uac8c.   \n \uccab\uc9f8\ub294 \ud06c\ub85c\uc2a4\ubcf4\ub354 \ucee4\uba38\uc2a4\uc57c. \ubbf8\uad6d \ub0b4 \ud310\ub9e4\ub77c\uba74 \ub35c \uc911\uc694\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc608\ub97c \ub4e4\uc5b4 \uc778\ub3c4\ucc98\ub7fc \ubcb5\uace8\uc5b4, \ud0c0\ubc00\uc5b4, \ud78c\ub514\uc5b4 \ub4f1 \uc5b8\uc5b4\uac00 \ub108\ubb34 \ub9ce\uc740 \uacf3\uc5d0\uc11c\ub294 \uc608\uc804\uc5d4 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc9c0\uc5ed\ubcc4\ub85c \ucabc\uac1c\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\uc5c8\uc5b4. \uc608\uc804\uc5d0\ub294 \ud55c \uc9c0\uc5ed\uc758 \uc18c\ube44\uc790\uac00 \ub2e4\ub978 \uc9c0\uc5ed\uc758 \ud310\ub9e4\uc790\uc5d0\uac8c\uc11c \uc0ac\ub294 \uac8c \uc5b8\uc5b4 \ub54c\ubb38\uc5d0 \ubd88\uac00\ub2a5\ud588\uac70\ub4e0.    \n \uc720\ub7fd\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc600\uc5b4. \uc720\ub7fd\uc740 \u2018\uc720\ub7fd\u2019\uc774 \uc544\ub2c8\ub77c \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc601\uad6d\uc774\uc5c8\uace0, \ud504\ub791\uc2a4 \uc0ac\ub78c\ub4e4\uc740 \uc601\uc5b4\ub3c4 \ub3c5\uc77c\uc5b4\ub3c4 \uc798 \uc548 \ud558\ub2c8\uae4c \uad6d\uacbd\uc744 \ub118\uc5b4 \ubc30\uc1a1\ud558\ub294 \uac8c \uc5b4\ub824\uc6e0\uc9c0. \uadf8\ub7f0\ub370 \uc774\uc81c \ub0b4\uac00 \uc55e\uc11c \ub9d0\ud55c \ud328\uc158 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 Vinted\ub294 GMV 100\uc5b5 \ub2ec\ub7ec \uc774\uc0c1, \uc21c\ub9e4\ucd9c 10\uc5b5 \ub2ec\ub7ec, \uc218\uc5b5 \ub2ec\ub7ec\uc758 \uc789\uc5ec\ud604\uae08\uc744 \ub9cc\ub4e4\uace0 \uc788\uc5b4.    \n \uadf8\ub4e4\uc740 \uc815\ub9d0 \ub611\ub611\ud574. \ub9ac\uc2a4\ud305\uc744 \uc790\ub3d9 \ubc88\uc5ed\ud558\uace0, \uad6c\ub9e4\uc790\uc640 \ud310\ub9e4\uc790 \uac04 \ub300\ud654\ub3c4 \uc790\ub3d9 \ubc88\uc5ed\ud574. \uadf8\ub798\uc11c \ud504\ub791\uc2a4\uc5d0\uc11c \ud655\ubcf4\ud55c \uc720\ub3d9\uc131\uc744 \ubc14\ud0d5\uc73c\ub85c \uc2a4\ud398\uc778, \uc774\ud0c8\ub9ac\uc544\ub85c \ud655\uc7a5\ud558\uc790\ub9c8\uc790 \uace7\ubc14\ub85c \uc720\ub3d9\uc131\uc774 \uc0dd\uae30\uace0, \uace7\ubc14\ub85c \uc9c0\ubc30\uc801 \ud50c\ub808\uc774\uc5b4\uac00 \ub3fc. \uc6b0\ub9ac\ub294 \ub3c5\uc77c\uc758 \uc911\uace0\ucc28 B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 CarOnSale \uac19\uc740 \uacf3\uc5d0\ub3c4 \ud22c\uc790\ud588\ub294\ub370, \uc9c0\uae08\uc740 \ud504\ub791\uc2a4\uc5d0\uc11c\ub3c4 \ud310\ub9e4\ud558\uace0 \uc788\uace0 1\ub144 \ub9cc\uc5d0 \ub9e4\ucd9c\uc758 30%\uac00 \uac70\uae30\uc11c \ub098\uc640. AI\ub97c \uc4f0\uba74 1\ub144 \ub9cc\uc5d0 \ube44\uc988\ub2c8\uc2a4\ub97c 30% \ud0a4\uc6b0\uba74\uc11c \uc0ac\uc2e4\uc0c1 \ud06c\ub85c\uc2a4\ubcf4\ub354\ub85c \ud655\uc7a5\ud560 \uc218 \uc788\uc5b4.     \n \ub458\uc9f8, \uacfc\uac70 \ub300\ubd80\ubd84\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ud310\ub9e4\uc790\ub294 1%, \uad6c\ub9e4\uc790\ub294 99%\uc600\uc5b4. \uc11c\ube44\uc2a4\ub4e0 \uc81c\ud488\uc774\ub4e0 \ub9c8\ucc2c\uac00\uc9c0\uc9c0. \uc65c\ub0d0\ud558\uba74 \ub9ac\uc2a4\ud305 \uc7a5\ubcbd\uc774 \uaf64 \ub192\uac70\ub4e0.  \n \uc0ac\uc9c4 20\uc7a5\uc744 \ucc0d\uace0, \uc81c\ubaa9\uc744 \uc4f0\uace0, \uc124\uba85\uc744 \uc4f0\uace0, \uce74\ud14c\uace0\ub9ac\ub97c \uace0\ub974\uace0, \uac00\uaca9\uc744 \uc815\ud558\ub294 \uac74 \uaf64 \uc77c\uc774\uc57c. \ub300\ubd80\ubd84 \uc0ac\ub78c\ub4e4\uc740 \uac8c\uc73c\ub974\uace0 \uadf8\uac78 \ud558\ub824 \ud558\uc9c0 \uc54a\uc544. \ud2b9\ud788 \ud3c9\uade0 \uc8fc\ubb38 \uae08\uc561\uc774 \ub0ae\uc740 \uc0c1\ud488\uc77c\uc218\ub85d \ub354 \uadf8\ub807\uace0, \uac70\ub798\uac00 \ubcf5\uc7a1\ud55c \uce74\ud14c\uace0\ub9ac\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc57c.   \n \uadf8\ub7f0\ub370 \uc774\uc81c AI\ub85c\ub294 \uc0ac\uc9c4 \ud55c \uc7a5 \ucc0d\uc73c\uba74 \ub05d\uc774\uc57c. \uce74\ud14c\uace0\ub9ac, \uc124\uba85\uc774 \uc790\ub3d9\uc73c\ub85c \ub098\uc624\uace0, \ub05d. \uac8c\ub2e4\uac00 \uc804\ud658\uc728\uc774 \ub354 \ub192\uc740 \ub354 \uc88b\uc740 \ub9ac\uc2a4\ud305\uc774 \ub9cc\ub4e4\uc5b4\uc9c0\uae30\ub3c4 \ud574. \uadf8\ub798\uc11c \ub108\ub294 \ubc18\ub4dc\uc2dc, \ub124 \uce74\ud14c\uace0\ub9ac\uc5d0 \ub9de\ub294 \ud559\uc2b5\uacfc \ub370\uc774\ud130\uc14b\uc744 \uae30\ubc18\uc73c\ub85c AI\ub97c \uc368\uc11c \ub9ac\uc2a4\ud305 \uacfc\uc815\uc744 \ucd5c\ub300\ud55c \ub2e8\uc21c\ud654\ud574\uc57c \ud574. \uadf8\ub7ec\uba74 \ud310\ub9e4\uc790\uac00 \ub418\ub294 \ubc29\ubb38\uc790 \ube44\uc728\uc774 \uc62c\ub77c\uac00\uace0, \uc804\ubc18\uc801\uc778 UX\uac00 \uc88b\uc544\uc838\uc11c \uad6c\ub9e4\uc728\ub3c4 \uc62c\ub77c\uac00.    \n \uc14b\uc9f8, \ube44\uc6a9 \uad6c\uc870\ub97c \uadfc\ubcf8\uc801\uc73c\ub85c \uaebe\uc5b4 \ubc14\uafc0 \uc218 \uc788\uc5b4. \uc6b0\ub9ac\ub294 Ace Waves\ub77c\ub294 \ud68c\uc0ac\uc5d0 \ud22c\uc790\ud588\ub294\ub370, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc6a9 \uace0\uac1d\uc9c0\uc6d0 AI\ub97c \ud574. \uc774\uac78 \ub3c4\uc785\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc740 6\uac1c\uc6d4 \ub9cc\uc5d0 \uace0\uac1d\uc9c0\uc6d0 \ube44\uc6a9\uc744 50% \uc904\uc600\uace0, \ub3d9\uc2dc\uc5d0 NPS\ub294 \uac1c\uc120\ub410\uc5b4.  \n \ub610 Vibe coding\uc744 \ud65c\uc6a9\ud558\uba74 \uac1c\ubc1c\uc790 \uc0dd\uc0b0\uc131\uc744 \ud06c\uac8c \uc62c\ub9b4 \uc218 \uc788\uc5b4. \uadf8\ub798\uc11c \uac1c\ubc1c \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\uace0 \ube44\uc6a9\uc744 \ub300\ud3ed \ub0ae\ucd9c \uc218 \uc788\uc5b4. \n \ub124 \ubc88\uc9f8. \uc694\uc998 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \uc218\uc775\uc6d0\uc774 \uc810\uc810 \ub2e4\uc591\ud574\uc9c0\uace0 \uc788\uc5b4. \uc608\uc804\uc5d4 \ucee4\ubbf8\uc158\ub9cc \ubc1b\uc558\uc9c0\ub9cc, \uc774\uc81c\ub294 SaaS \uad6c\ub3c5\ub8cc\uc5d0 \ub354\ud574 \uc18c\uc561 \ucee4\ubbf8\uc158\uc744 \ubc1b\uae30\ub3c4 \ud574. \uadf8\ub9ac\uace0 \ud070 \ucd95 \uc911 \ud558\ub098\uac00 \uad11\uace0 \ud310\ub9e4\uc57c. \ud310\ub9e4\uc790\ub4e4\uc774 \uc790\uae30 \uc0c1\ud488\uc744 \ud64d\ubcf4\ud558\ub824\uace0 \uad11\uace0\ub97c \uc0ac\ub294 \uac70\uc9c0. \ucc38\uace0\ub85c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc544\ub9c8\uc874\uc774 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub77c\ub294 \uac78 \uc798 \ubab0\ub77c. \uc544\ub9c8\uc874\uc5d0\uc11c \ud314\ub9ac\ub294 \ub300\ubd80\ubd84\uc758 \uc0c1\ud488\uc740 \uc11c\ub4dc\ud30c\ud2f0 \uc0c1\ud488\uc774\uc57c. \uc544\ub9c8\uc874\uc740 \uacb0\uc81c, \ud53c\ud0b9\u00b7\ud328\ud0b9, \ubc30\uc1a1 \uac19\uc740 \ubb3c\ub958\uc640 \ubc18\ud488, \uace0\uac1d\uc9c0\uc6d0\uae4c\uc9c0 \uad00\ub9ac\ud558\ub294 \uc644\uc804\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc57c.     \n \ud310\ub9e4\uc790\ub4e4\uc774 \uc2a4\ud3f0\uc11c\ub4dc \ub9ac\uc2a4\ud305\uc744 \uc704\ud574 \uc544\ub9c8\uc874\uc5d0\uc11c \uad11\uace0\ub97c \uc0ac\ub294 \uac74 \uc774\uc81c \uc218\uc2ed\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \uce74\ud14c\uace0\ub9ac\uac00 \ub410\uc5b4. \uad11\uace0\uc758 \uc7a5\uc810\uc740 \ub9c8\uc9c4\uc774 95% \uc218\uc900\uc774\ub77c\ub294 \uac70\uc57c. Instacart\ub3c4 GMV\uc758 5%\uac00 \uc140\ud504\uc11c\ube0c \uad11\uace0\uc5d0\uc11c \ub098\uc624\ub294\ub370, \uadf8\uac8c \uc774\uc775\uc758 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud574.  \n \uadf8\ub798\uc11c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 \uaddc\ubaa8\uac00 \ucee4\uc9c8\uc218\ub85d \uad11\uace0\ub97c \ubc18\ub4dc\uc2dc \ub3c4\uc785\ud574\uc57c \ud574. \ud2b9\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ud310\ub9e4\uc790\ub4e4\uc774 \uc790\uae30 \ud64d\ubcf4\ub97c \uc704\ud574 \uad11\uace0\ub97c \uc0ac\uac8c \ub9cc\ub4dc\ub294 \uac70\uc9c0. Topsort \uac19\uc740 \ud68c\uc0ac\ub4e4\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc5b4. \uadf8\ub9ac\uace0 \ub2f9\uc5f0\ud788 AI\uac00 \ud575\uc2ec\uc774\uc57c. \ubb38\uc81c\ub294 \uc774\uac78 \uc81c\ub300\ub85c \ud558\uae30\uac00 \uaf64 \uc5b4\ub835\ub2e4\ub294 \uac70\uc57c. \ub2e8\uc21c\ud788 \uac00\uc7a5 \ub192\uc740 CPC\uc5d0\ub9cc \ud314\uba74 \uc548 \ub3fc. \uc2e4\uc81c\ub85c \ucd5c\uc801\ud654\ud574\uc57c \ud558\ub294 \uac74 CPC\uac00 \uc544\ub2c8\ub77c CCM\uc774\uac70\ub4e0.   \n \uc989 CPC \u00d7 \ud074\ub9ad\ub960(CTR)\uc744 \ucd5c\uc801\ud654\ud574\uc57c \ud574. \uadf8\ub798\uc11c \uc5b4\ub5a4 \uad11\uace0\ub97c \uc5b4\ub514\uc5d0 \ub178\ucd9c\ud574\uc57c CPC \u00d7 CTR\uc774 \ucd5c\ub300\uac00 \ub418\ub294\uc9c0 \ucc3e\uc544\ub0b4\ub824\uba74 \uc815\ub9d0 \ub611\ub611\ud55c AI\uac00 \ud544\uc694\ud574. \uc218\uc775 \ucc3d\ucd9c \uce21\uba74\uc5d0\uc11c\ub3c4 \uc644\uc804\ud788 AI \ub4dc\ub9ac\ube10\uc774\uc57c.  \n \uadf8 \ubc16\uc5d0\ub3c4 \ud560 \uc218 \uc788\ub294 \uac74 \ubb34\uad81\ubb34\uc9c4\ud574. \uc544\uc774\ud15c \ud2b8\ub798\ud0b9 \uac19\uc740 \uac83\ub4e4\uae4c\uc9c0. \uae30\ubcf8\uc801\uc73c\ub85c \ud68c\uc0ac\ub294 \ucc98\uc74c\ubd80\ud130 AI \ud3ec\uc6cc\ub4dc, AI \ud37c\uc2a4\ud2b8\ub85c \uc124\uacc4\ud558\uace0, AI\ub97c \uc81c\ud488\uc5d0 \ud1b5\ud569\ud55c \uc0c1\ud0dc\ub85c \ucd9c\ubc1c\ud574\uc57c \ud574. \uadf8\ub7ec\uba74 \ube44\uc988\ub2c8\uc2a4\uac00 \ud655 \uaebe\uc5ec \uc131\uc7a5\ud560 \uc218 \uc788\uc5b4. \uadf8\ub798\uc11c \ub098\ub294 AI\uc758 \uc704\ud611\ubcf4\ub2e4 \uae30\ud68c\ub97c \ubcf4\ub77c\uace0 \ub9d0\ud558\uace0 \uc2f6\uc5b4.  \n \uc544, \ud558\ub098 \ub354. \uacfc\uac70\uc5d0\ub294 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0a4\ub294 \ub370 \uc0ac\ub78c \uc190\uc774 \ub108\ubb34 \ub9ce\uc774 \ub4e4\uc5b4\uac00\uc11c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc131\ub9bd\ud558\uc9c0 \ubabb\ud588\ub358 \uce74\ud14c\uace0\ub9ac\ub4e4\uc774 \ub9ce\uc544. \uc608\ub97c \ub4e4\uc5b4 \ub124\uac00 \uc885\ud569\uac74\uc124\uc5c5\uc790\ub77c\uace0 \ud558\uace0 \uc5b4\ub514\uc120\uac00 \uacf5\uc0ac\ub97c \ud55c\ub2e4\uace0 \ud574\ubcf4\uc790.  \n \ud568\uaed8 \uc77c\ud558\ub294 \ud558\ub3c4\uae09 \uc5c5\uccb4 \uc218\uac00 \uc5b4\ub9c8\uc5b4\ub9c8\ud558\uc9c0. \uadf8\ub7f0\ub370 \ubaa8\ub4e0 \uac8c iMessage\ub098 WhatsApp\uc5d0 \ud769\uc5b4\uc838 \uc788\uace0, \uac04\ud2b8 \ucc28\ud2b8 \uac19\uc740 \uac83\ub3c4 \uc5c6\uc5b4. \uc774\uc81c\ub294 AI\uc640 \uc5d0\uc774\uc804\ud2b8\ub97c \uc368\uc11c \uc0ac\ub78c\uc758 \uc77c\uc744 \ub300\uccb4\ud558\uace0 \uc6cc\ud06c\ud50c\ub85c\ub97c \uc815\ub9ac\ud574 \ube44\uc6a9\uc744 \ub0ae\ucd9c \uc218 \uc788\uc5b4. \uc9c0\uae08\uc740 \uac74\uc124\ud68c\uc0ac\uac00 \uc544\ub2c8\ub77c \ud14c\ud06c\ud68c\uc0ac\uc5d0 \uac00\uae4c\uc6b4 \ud68c\uc0ac\ub4e4\ub3c4 \uc788\uc5b4. \uc0c1\uc5c5\uc6a9 \uac74\ubb3c\uc774\ub098 \ucc3d\uace0 \uac74\uc124 RFP\uc5d0 \uc785\ucc30\ud558\uac70\ub098, \ub3c4\uc2dc\uc5d0\uc11c \ub098\uc624\ub294 RFP\uc5d0 \uc751\ub2f5\ud558\ub294 \uac78 \ub3d5\ub294 \uae30\uc220\uc744 \ud314\uc9c0. \uc5d0\uc774\uc804\ud2b8\uac00 RFP \uc791\uc131\ubd80\ud130 \ub3c4\uc2dc\uc758 \uc778\ud5c8\uac00 \ud504\ub85c\uc138\uc2a4 \uc804\uccb4\ub97c \ud1b5\uacfc\ud558\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \uc2dd\uc774\uc57c.   \n \uadf8 \uacb0\uacfc \uae30\uac04\uc744 \uba87 \ub144, \uba87 \ub2ec\uc5d0\uc11c \uba87 \uc8fc\ub85c \uc904\uc77c \uc218 \uc788\uc5b4. \uc774\ub7f0 \uc2dd\uc73c\ub85c \uc608\uc804\uc5d0\ub294 \ubd88\uac00\ub2a5\ud588\ub358 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc744 AI \uc2dc\ub300\uc5d0\ub294 \ub9cc\ub4e4 \uc218 \uc788\uc5b4. \n Mike Williams: \uc815\ub9d0 \uc88b\uc740 \uc815\ub9ac\uc57c. AI\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\ub3c4 \uadf8\ub807\uace0, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \ub354 \ub9ce\uc740 \uc77c\uc744 \ud560 \uc218 \uc788\ub294 \ubc29\ubc95, \uadf8\ub9ac\uace0 \uc65c \uc9c0\uae08\uc774 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \uc911\uc694\ud55c \uc2dc\uc810\uc778\uc9c0\ub3c4 \ub2e4\ub904\uc11c \uc88b\uc558\uc5b4. \uc774\ub7f0 \uc8fc\uc81c\ub4e4\uc740 \ucee4\ubba4\ub2c8\ud2f0\uc5d0\uc11c\ub3c4 \uc790\uc8fc \uc774\uc57c\uae30\ud558\uac70\ub4e0. \n \uadf8\ub9ac\uace0 \ub2e4\uc74c\uc73c\ub85c \ub118\uc5b4\uac00\uace0 \uc2f6\uc740 \uc8fc\uc81c\ub294 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\ub4e4\uc774\uc57c. AI \ub124\uc774\ud2f0\ube0c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc740 \ub54c\ub85c \uc804\ud1b5\uc801\uc778 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc2dc\uc791 \ubc29\uc2dd\uacfc\ub294 \ub2e4\ub978 \uc811\uadfc\uc744 \ud558\uae30\ub3c4 \ud558\uc796\uc544. \uc694\uc998 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc774 \uc4f0\uae30 \uc2dc\uc791\ud588\uace0 \uc2e4\uc81c\ub85c \ud6a8\uacfc\uac00 \ub098\ud0c0\ub098\ub294 \uc0c8\ub85c\uc6b4 \uc804\ub7b5\uc5d0\ub294 \uc5b4\ub5a4 \uac83\ub4e4\uc774 \uc788\uc5b4?  \n Fabrice Grinda: \uc788\uc5b4. \ub2e4\ub9cc \ub098\ub294 \uc804\uc220\uc801\uc778(tactical) \uac83\ub4e4\uc774\ub77c\uace0 \ubd10. \uc9c0\uae08 \ub9ce\uc740 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc774 \uc608\ub97c \ub4e4\uc5b4 Claude Co-work \uac19\uc740 \uac78 \uc4f0\uac70\ub098, \uadf8\uac8c \ub098\uc624\uae30 \uc804\uc5d0\ub294 OpenClaw \uac19\uc740 \uac78 \uc368\uc11c \ub9c1\ud06c\ub4dc\uc778\uc5d0\uc11c \uacf5\uae09\uacfc \uc218\uc694\uc758 \ub9ac\ub4dc\ub97c \uc804\ubd80 \ucc3e\uc544\ub0b4. \ub9c1\ud06c\ub4dc\uc778 InMail \uacc4\uc815\uc744 \ub9cc\ub4e4\uace0 \uc5f0\ub77d\uc744 \ub3cc\ub9ac\ub294 \uac70\uc9c0. \uc0ac\uc2e4\uc0c1 CAC\uac00 0\uc5d0 \uac00\uae5d\uac8c, \ubb3c\ub860 \uc644\uc804\ud788 0\uc740 \uc544\ub2c8\uace0 \ud06c\ub808\ub527 \ube44\uc6a9\uc774 \uc870\uae08 \ub4e4\uae34 \ud558\uc9c0\ub9cc.     \n \uadf8\ub807\uac8c \ud574\uc11c \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \uacf5\uae09\uacfc \uc218\uc694\ub97c \ub458 \ub2e4 \uad6c\ucd95\ud560 \uc218 \uc788\uc5c8\uc5b4. \ub610 \uc5b4\ub5a4 \ud300\uc740 \uc624\ud508\ud074\ub798\uc2a4\ub97c \ucf54\ub529\ud574\uc11c \ud154\ub808\uc138\uc77c\uc988\ub97c \ud558\uae30\ub3c4 \ud588\uc5b4. Whisper \uac19\uc740 \uac78\ub85c \uc74c\uc131 \uc778\ud130\ud398\uc774\uc2a4\ub97c \ubd99\uc774\uace0, Twilio \ubc88\ud638\ub97c \ubc1b\uc544\uc11c \uc804\ud654\ub97c \uac78\uc5b4. \uadf8\ub7ec\uba74 \ube44\uad50\uc801 \ub0ae\uc740 \ube44\uc6a9\uc73c\ub85c \uacf5\uae09\uc774\ub4e0 \uc218\uc694\ub4e0 \ucf5c\ub4dc\ucf5c\uc744 \ud560 \uc218 \uc788\uc9c0.  \n \uc774\ub7f0 \uc2dd\uc73c\ub85c \uc624\ub298\ub0a0\uc5d0\ub294 AI\ub85c \uc720\ub3d9\uc131\uc744 \u2018\ud574\ud0b9\u2019\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \uc815\ub9d0 \ub9ce\uc544. \ud558\uc9c0\ub9cc \ub2e4\uc2dc \ub9d0\ud558\uc9c0\ub9cc, \ub0b4\uac8c\ub294 \uc804\uc220\uc774\uc57c. \ub3c4\uad6c\ub97c \uc368\uc11c \ud765\ubbf8\ub85c\uc6b4 \uc77c\uc744 \ud558\uac70\ub098, \uc5d0\uc774\uc804\ud2b8\ub85c \uc5ed\ud560\uc744 \ub300\uccb4\ud574\uc11c \uc608\uc804\uc5d0\ub294 \uacbd\uc81c\uc131\uc774 \uc548 \ub098\uc11c \ub9cc\ub4e4 \uc218 \uc5c6\uc5c8\ub358 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc774\uc81c\ub294 \uc131\ub9bd\ud558\uac8c \ub9cc\ub4dc\ub294 \uac70\uc9c0.  \n Mike Williams: \ub9de\uc544, \uc815\ub9d0 \uc88b\ub124. \uc804\uc220\uc801\uc774\uba74\uc11c\ub3c4 \ub514\ud14c\uc77c\uc774 \uc788\uc9c0. \uadf8\ub9ac\uace0 \uc774\ub7f0 \uc0c8\ub85c\uc6b4 AI \ub124\uc774\ud2f0\ube0c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc774 \uc2dc\uc791\ub418\uba74\uc11c, \ub354 \ube68\ub9ac \uc720\ub3d9\uc131\uc744 \ub9cc\ub4e4\uace0 \ub354 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ubaa8\uc2b5\ub3c4 \ubcf4\uc774\uc796\uc544. \uadf8\ub7fc \ud22c\uc790\ud560 \ub54c \ud3c9\uac00 \ubc29\uc2dd\uc774 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc744\uae4c? \uadf8\ub9ac\uace0 \uc131\uc7a5\uc5d0 \ub300\ud55c \ubca4\uce58\ub9c8\ud06c \uac19\uc740 \uac74 \uc5b4\ub5a4 \uac8c \uc788\uc744\uae4c?   \n Fabrice Grinda: \uc774\uac8c \uc694\uc998 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \uc790\uae08\uc870\ub2ec\ud558\uae30 \uc5b4\ub824\uc6b4 \uc774\uc720\uc758 \uc77c\ubd80\uc57c. \ud2b9\ud788 A, B \ub77c\uc6b4\ub4dc\uac00 \uc5b4\ub824\uc6b4\ub370, AI\uac00 \ubaa8\ub4e0 \uad00\uc2ec\uc744 \ube68\uc544\ub4e4\uc600\uac70\ub4e0. 90% \ub9c8\uc9c4\uc73c\ub85c ARR 0\uc5d0\uc11c 1\uc5b5 \ub2ec\ub7ec\uae4c\uc9c0 \uac00\ub294 \ud68c\uc0ac\ub4e4, Lovable\uc774\ub098 Cursor \uac19\uc740 \uc0ac\ub840\ub97c \ubd10\ubc84\ub9ac\ub2c8\uae4c. \ubc18\uba74 \ub124 \u2018\uc18c\ubc15\ud55c\u2019 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294 GMV 0\uc5d0\uc11c 300\ub9cc \ub2ec\ub7ec, 300\ub9cc\uc5d0\uc11c 1,500\ub9cc, 5,000\ub9cc\u2026 \uc774\ub7f0 \uc2dd\uc73c\ub85c 3\ub144\uc5d0 \uac78\uccd0 \ucee4\uc9c0\uc796\uc544. \ud070 \uc218\ud45c\ub97c \uc4f0\ub294 \ub300\ud615 VC\ub4e4\uc744 \uc124\ub808\uac8c \ud558\uae30\uac00 \uc5b4\ub835\uc9c0.   \n \uadf8\ub807\ub2e4\uace0 \ud574\ub3c4, \ud6e8\uc52c \uc801\uc740 \uc790\uc6d0\uc73c\ub85c \ud6e8\uc52c \ub354 \ub9ce\uc740 \uac78 \ud560 \uc218 \uc788\uac8c \ub410\uc5b4. \uadf8\ub798\uc11c \ub0b4\uac00 \uc810\uc810 \ub354 \ub9ce\uc774 \ubcf4\ub294 \uac74, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc774 \ud504\ub9ac\uc2dc\ub4dc\ub97c \uc0ac\uc2e4\uc0c1 \uac74\ub108\ub6f0\ub294 \ud750\ub984\uc774\uc57c. \uc608\uc804\uc5d0\ub294 \ud504\ub9ac\uc2dc\ub4dc\uac00 100\ub9cc \ub2ec\ub7ec \uc815\ub3c4\uc600\uace0, \ubb50 60\ub9cc \ub2ec\ub7ec\ub3c4 \uc788\uc5c8\uace0. YC\uba74 30~40\ub9cc \ub2ec\ub7ec\uc9c0\ub9cc, \ubc94\uc704\uac00 \uc788\uc9c0. \uc694\uc998\uc740 80\ub9cc \ub2ec\ub7ec\ub4e0 \ubb50\ub4e0. \uadf8\ub9ac\uace0 \uc2dc\ub4dc \ub77c\uc6b4\ub4dc\ub97c \ud560 \ub9cc\ud07c\uc758 \ud2b8\ub799\uc158\uc744 \ub9cc\ub4e4\ub824\uba74 100\ub9cc \ub2ec\ub7ec\uac00 \ud544\uc694\ud588\uace0, \uadf8\ub2e4\uc74c \uc2dc\ub4dc \ub77c\uc6b4\ub4dc\ub85c \uac14\uc9c0. \ucc38\uace0\ub85c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc2dc\ub4dc \ubc38\ub958\uc5d0\uc774\uc158\uc740 \uadf8\ub807\uac8c \ud06c\uac8c \ubcc0\ud558\uc9c4 \uc54a\uc558\uc5b4.  \n YC(\uc640\uc774\ucf64\ube44\ub124\uc774\ud130)\uc5d0 \uc788\ub2e4\uba74 30\uc774\ub098 40 \uc815\ub3c4 \ub418\uaca0\uc9c0\ub9cc, \ubc94\uc704\uac00 \uc880 \uc788\uc5b4\uc11c \uc694\uc998\uc740 8 \uc815\ub3c4\uc77c \uc218\ub3c4 \uc788\uace0 \ubb50 \uadf8\ub798. \uadf8\ub9ac\uace0 \uc2dc\ub4dc \ub77c\uc6b4\ub4dc\ub97c \ubc1b\uc73c\ub824\uba74 \ub9ac\ud2b8\ub799\uc158\uc744 \uc5bb\uae30 \uc704\ud574 100\ub9cc \ub2ec\ub7ec\uac00 \ud544\uc694\ud588\uc9c0. \uadf8\ub7f0\ub370 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ube44\uc988\ub2c8\uc2a4\uc758 \uc2dc\ub4dc \ub2e8\uacc4\uc5d0\uc11c\ub294 \ubc38\ub958\uc5d0\uc774\uc158\uc774 \uadf8\ub807\uac8c \ub9ce\uc774 \ubcc0\ud558\uc9c0 \uc54a\uc558\uc5b4.  \n \uc870\uae08 \uc624\ub974\uae34 \ud588\uc9c0\ub9cc, \uc194\uc9c1\ud788 \ub9d0\ud558\uba74 \uc544\uc9c1\ub3c4 GMV \uc6d4 15\ub9cc \ub2ec\ub7ec, \ud14c\uc774\ud06c\ub808\uc774\ud2b8 15%, \ub9c8\uc9c4 70%\uc778 \uc2dc\ub4dc \ub2e8\uacc4 \ud68c\uc0ac\ub4e4\uc774 \ud504\ub9ac\uba38\ub2c8 1,200\ub9cc \ub2ec\ub7ec\uc5d0 \ub77c\uc6b4\ub4dc\ub97c \ub3cc\ub9ac\ub294 \uac78 \ub9ce\uc774 \ubd10. \uadf8\ub9ac\uace0 500\ub9cc \ub2ec\ub7ec\ub97c 1,500\ub9cc \ub2ec\ub7ec\uc5d0 \uc870\ub2ec\ud558\ub4e0 \ubb50\ub4e0, \uadf8\ub7f0 \uc2dd\uc774\uc9c0. \ubc18\uba74 \uc9c0\uae08 \uc2dc\ub9ac\uc988 A\uc758 \uc911\uac04\uac12\uc740, \ud14c\uc774\ud06c\ub808\uc774\ud2b8 15% \uae30\uc900\uc73c\ub85c, \ud504\ub9ac\uba38\ub2c8 3,000\ub9cc \ub2ec\ub7ec\uc5d0 GMV\uac00 \uc6d4 75\ub9cc \ub2ec\ub7ec \uc815\ub3c4\uba74 \ub418\ub294 \uac83 \uac19\uc544. \uadf8\ub7ec\ub2c8\uae4c \uae30\ub300\ud558\ub294 \ud2b8\ub799\uc158 \uae30\uc900\uc774 \uc62c\ub77c\uac04 \uac70\uc9c0. \ub354 \ub9ce\uc774 \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc5b4\uc57c \ud558\ub2c8\uae4c. \uadf8\ub798\uc11c \uc774\uc81c\ub294 \uc544\uc774\ub514\uc5b4 \ub2e8\uacc4\ub294 \uac70\uc758 \uc548 \ud574. \uc0ac\ub78c\ub4e4\uc774 \uc6b0\ub9ac\ud55c\ud14c \uc62c \ub54c\ub294, \uc124\ub839 2\uba85 \ud300\uc774\uc5b4\ub3c4 \uc774\ubbf8 \ub7f0\uce6d\ub3fc \uc788\uace0, \uc774\ubbf8 \ud2b8\ub799\uc158\uc774 \uc788\uace0, \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\uac00 \ub9de\uace0, \ub4f1\ub4f1\uc774\uc57c. \uc544\ubb34\uac83\ub3c4 \uc5c6\uc774\ub3c4 \ubb50\ub4e0 \ub9cc\ub4e4 \uc218 \uc788\uc73c\ub2c8\uae4c. \uc0ac\uc2e4 \uc544\uc8fc \uc801\uc740 \ub3c8\uc73c\ub85c\ub3c4 \ub7f0\uce6d\ud574\uc11c \ud2b8\ub799\uc158\uc744 \ubabb \ub9cc\ub4e4\uba74, \uadf8\uac74 \uc2e4\ud589 \uc5ed\ub7c9\uc774 \ubd80\uc871\ud558\ub2e4\ub294 \uc2e0\ud638\uc57c.      \n \uadf8\uac74 \ub124\uac00 \uc18d\ud55c \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uc2e4\ud589\uc744 \ud574\ub0bc \uc5ed\ub7c9\uc774 \ubd80\uc871\ud560 \uc218 \uc788\ub2e4\ub294 \uac78 \ub9d0\ud574\uc918. \uadf8\ub9ac\uace0 \ud070 \ud2b8\ub80c\ub4dc \ud558\ub098\ub294 \ud504\ub9ac\uc2dc\ub4dc\ub97c \uac74\ub108\ub6f0\uace0, \ud2b8\ub799\uc158\uc744 \uac16\ucd98 \uc0c1\ud0dc\ub85c \ubc14\ub85c \uc2dc\ub4dc\ub85c \uac00\ub294 \uac70\uc57c. \ubb3c\ub860 \uc608\uc678\ub3c4 \uba87 \uac00\uc9c0\ub294 \uc788\ub294\ub370, \uc5b4\ub5a4 \ud300\ub4e4\uc740 \uc5c4\uccad\ub098\uac8c \ube60\ub974\uac8c \uc2a4\ucf00\uc77c\ud574\uc11c, \uc608\uc804 \ubc29\uc2dd\ucc98\ub7fc \u2018\uc6d4 15\ub9cc \ub2ec\ub7ec\u2019 \uac19\uc740 \ub2e8\uacc4\uc5d0\uc11c \uc2dc\uc791\ud558\uc9c0 \uc54a\uae30\ub3c4 \ud574.  \n \ubcf4\ud1b5\uc740 300\ub9cc \ub2ec\ub7ec\ub97c \uc870\ub2ec\ud574\uc11c \uc6d4 75\ub9cc \ub2ec\ub7ec\ub85c \uac00\uace0, 700\ub9cc~1,000\ub9cc \ub2ec\ub7ec\ub97c \uc870\ub2ec\ud574\uc11c \uc6d4 250\ub9cc~500\ub9cc \ub2ec\ub7ec\ub85c \uac00\uace0, \uadf8\ub2e4\uc74c 1,500\ub9cc~2,000\ub9cc~2,500\ub9cc \ub2ec\ub7ec\ub97c \uc870\ub2ec\ud558\uc9c0. \uac00\ub054\uc740 \uadf8\uac78 \ub354 \uac00\uc18d\ud560 \uc218\ub3c4 \uc788\uc5b4. \uadf8\ub7f0\ub370 \uc21c\uc218 AI \ub124\uc774\ud2f0\ube0c\ud615 SaaS \uad6c\ub3c5 \ud68c\uc0ac\ub4e4\uc5d0 \ube44\ud574, \uc774\ub7f0 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uadf8\ub807\uac8c \ud070 \uac00\uc18d\uc740 \ub9ce\uc774 \ubabb \ubd24\uc5b4. AI \ub124\uc774\ud2f0\ube0c SaaS\ub294 \ub9d0\ub3c4 \uc548 \ub418\uac8c \ube60\ub974\uac8c \uc2a4\ucf00\uc77c\ud558\ub354\ub77c.  \n \ub09c \uadf8\ub7f0 \uacbd\uc6b0\ub97c \ub9ce\uc774 \ubabb \ubd24\uc5b4. GMV\uac00 \ubbf8\uce5c \ub4ef\uc774 \ucee4\uc9c0\ub294 \uacf3\uc740 B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc778\ub370, \uadf8\ub798\ub3c4 \ud14c\uc774\ud06c\ub808\uc774\ud2b8\uac00 1%\uba74 \ub09c \uad00\uc2ec \uc5c6\uc5b4. \ub09c GMV \uc131\uc7a5\ubcf4\ub2e4 \uc21c\ub9e4\ucd9c\uc744 \ubd10. \uc608\ub97c \ub4e4\uc5b4 GMV 100\ub9cc \ub2ec\ub7ec\uc5d0 \ud14c\uc774\ud06c\ub808\uc774\ud2b8 15%\uba74 \uc21c\ub9e4\ucd9c\uc774 15\ub9cc \ub2ec\ub7ec\uc57c. \ud14c\uc774\ud06c\ub808\uc774\ud2b8\uac00 1%\ub77c\uba74, \uac19\uc740 \uc2dc\ub9ac\uc988 A \uc218\uc900\uc758 \ud2b8\ub799\uc158\uc744 \ubcf4\ub824\uba74 100\ub9cc\uc774 \uc544\ub2c8\ub77c 1,000\ub9cc \ub2ec\ub7ec GMV\uac00 \ud544\uc694\ud574.    \n Mike Williams: \ub9de\uc544\uc694. \uadf8\ub9ac\uace0 \uc544\uae4c \ud504\ub9ac\uc2dc\ub4dc\ub97c \uac74\ub108\ub6f0\uace0 \ub354 \uba40\ub9ac \uac08 \uc218 \uc788\ub2e4\ub294 \uc598\uae30\ub3c4 \ud558\uc168\ub294\ub370\uc694. \uadf8\uc640 \uad00\ub828\ud574\uc11c, \uc55e\uc73c\ub85c AI\uac00 \uc2a4\ud0c0\ud2b8\uc5c5\u2014\ud2b9\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\u2014\uc758 \uc790\ubcf8 \ud544\uc694\ub97c \uc5b4\ub5bb\uac8c \ubc14\uafd4\uac08 \uac70\ub77c\uace0 \ubcf4\uc138\uc694? \n Fabrice Grinda: AI \uc790\uccb4\ub294 \uc5c4\uccad \uc790\ubcf8\uc9d1\uc57d\uc801\uc774\uc57c. \uadf8\ub798\uc11c \uc9c0\uae08 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \ub354 \uc5b4\ub824\uc6b4 \uc774\uc720 \uc911 \ud558\ub098\ub294, \ubc29 \uc548\uc758 \uc0b0\uc18c\ub97c AI\uac00 \ub2e4 \uac00\uc838\uac00\uace0 \uc788\uae30 \ub54c\ubb38\uc774\uc9c0. YC \ud68c\uc0ac\uc758 95%\uac00 AI \ud68c\uc0ac\uace0, 2025\ub144 \uc790\uae08\uc758 75%\uac00 AI\u2014\ud2b9\ud788 LLM \ucabd\u2014\ub85c \uac14\uace0, \uac70\uc758 \ubaa8\ub4e0 \uc790\ubcf8\uc774 \ub2e4\uc12f \uac1c \ud68c\uc0ac\ub85c \ubab0\ub838\uc5b4. \n \uadf8\ub7ec\ub2c8\uae4c \ub298 AI \uc598\uae30\ubfd0\uc778 \ub370\ub2e4, \uadf8 \uc790\ubcf8\uc758 \uc5c4\uccad\ub09c \ube44\uc911\uc744 Claude\ub098 Anthropic, ChatGPT\uac00 \uac00\uc838\uac00\uace0, \uadf8\ub2e4\uc74c\uc774 Lovable, Cursor \uac19\uc740 \uac83\ub4e4, ElevenLabs \uac19\uc740 \uacf3\ub4e4\uc774\uc9c0. \uadf8\ub9ac\uace0 \ubc29\uc0b0 \ud14c\ud06c\ub3c4 \uc788\uc5b4. Anduril \uac19\uc740 \ud68c\uc0ac\ub4e4\ucc98\ub7fc AI \uc778\uc811 \uc601\uc5ed\uc778\ub370, AI \ube44\uc911\uc774 \ud070 \ud3b8\uc774\uc57c. \ub09c AI \ucef4\ud3ec\ub10c\ud2b8\uac00 \ud070 \uac74 \uc88b\uc544\ud574. \n \ub2f5\uc740 \ub298 \uadf8\ub807\ub4ef \u2018\uc0c1\ud669\uc5d0 \ub530\ub77c \ub2ec\ub77c\u2019\uc57c. \uace0\uac1d\uc774 \uc5b4\ub5a4\uc9c0\uc5d0 \ub2ec\ub838\uc9c0. \uacb0\uad6d \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub294, \ub0b4\uac00 \uc55e\uc5d0\uc11c \ub9d0\ud588\ub4ef \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4 \ube44\uc988\ub2c8\uc2a4\uc57c. \uadf8\ub798\uc11c \uc5bc\ub9c8\ub098 \ube68\ub9ac \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\ub97c \ub9de\ucd9c \uc218 \uc788\ub290\ub0d0\uac00 \ud575\uc2ec\uc774\uace0, \ucd08\ubc18\uc5d0\ub294 \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\uac00 \uc798 \uc548 \ub9de\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc544. \uc0ac\uc2e4 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131(PMF)\uc774 \uc788\uace0 \uc9c4\uc9dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub9cc\ub4e4\uace0 \uc788\ub2e4\ub294 \uba85\ud655\ud55c \uc2e0\ud638\ub294 CAC\uac00 \ub0b4\ub824\uac00\ub294 \uac70\uc57c. \uad6c\ub9e4\uc790\uac00 \ub298\uba74 \ud310\ub9e4\uc790\uac00 \ub298\uace0, \ud310\ub9e4\uc790\uac00 \ub298\uba74 \uad6c\ub9e4\uc790\uac00 \ub298\uc9c0.       \n \ubc18\ub300\ub85c \uadf8\ub807\uc9c0 \uc54a\ub2e4\ub294 \uc2e0\ud638\ub294 \uc2dc\uac04\uc774 \uac08\uc218\ub85d \ud55c\uacc4 \uc0ac\uc6a9\uc790(marginal user)\ub97c \ub370\ub824\uc624\ub824\uace0 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc4f0\uac8c \ub418\uace0, \uc870\uc9c1\uc774 \uc810\uc810 \uc138\uc77c\uc988 \ub4dc\ub9ac\ube10 \ud615\ud0dc\uac00 \ub418\ub294 \uac70\uc57c. \uadf8\ub798\uc11c \uae0d\uc815\uc801\uc778 \uacbd\uc81c\uc131, \ub0ae\uc544\uc9c0\ub294 CAC, \ub354 \ub9ce\uc740 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\uac00 \uac00\ub2a5\ud558\ub2e4\uba74, \ud6e8\uc52c \uc801\uc740 \uc790\ubcf8\uc73c\ub85c\ub3c4 \ub354 \uba40\ub9ac \uac08 \uc218 \uc788\uc744\uae4c?   \n \ubb3c\ub860\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2e4\uc2dc \ub9d0\ud558\uba74, \ub09c \uc5ec\uc804\ud788 \uc5f0\uac04 150\uac1c \uc815\ub3c4 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ud22c\uc790\ud558\uace0 \uc788\ub294\ub370, \uc544\uc8fc \uc81c\ud55c\ub41c \uc790\ubcf8\uc73c\ub85c \u2018\uc5c4\uccad\ub098\uac8c\u2019 \uc2a4\ucf00\uc77c\ud55c \uc0ac\ub840\ub294 \ub9ce\uc774 \ubabb \ubd24\uc5b4. \ub2e4\ub9cc \uc0ac\ub78c \uc218\ub294 \uc815\ub9d0 \uc801\uac8c \ub450\uace0 \uc2a4\ucf00\uc77c\ud55c \uac74 \ubd24\uc9c0. \uc5d0\uc774\uc804\ud2b8\ub97c \uc368\uc11c \uc0dd\uc0b0\uc131\uc774 \ud06c\uac8c \uc62c\ub77c\uac14\uc73c\ub2c8\uae4c. \uadf8\ub798\ub3c4 \uacb0\uad6d \uacf5\uae09\uacfc \uc218\uc694\ub97c \ud0a4\uc6b0\ub294 \ub370 \uc790\ubcf8\uc744 \uc4f0\uac8c \ub3fc, \uadf8\ub9ac\uace0 \ub458\uc740 \ud56d\uc0c1 \ubcd1\ub82c\ub85c \ud0a4\uc6cc\uc57c \ud574. \uc138\uc77c\uc988 \ub4dc\ub9ac\ube10\uc774\ub4e0, \ub9c8\ucf00\ud305 \ub4dc\ub9ac\ube10\uc774\ub4e0, \uc5d0\uc774\uc804\ud2b8 \ub4dc\ub9ac\ube10\uc774\ub4e0 \ub2e4 \ube44\uc6a9\uc774 \ub4e4\uc5b4. \uadf8\ub798\uc11c \uc0ac\uc2e4\uc0c1 \uc790\ubcf8 \uc870\ub2ec \uc5c6\uc774 GMV 0\uc5d0\uc11c 10\uc5b5 \ub2ec\ub7ec\ub85c \uac04 \uac74 \ubabb \ubd24\uc5b4. \uc544\ub9c8 OnlyFans \uc815\ub3c4?       \n Mike Williams: \ub124, \ud655\uc2e4\ud788\uc694. \uadf8\ub9ac\uace0 \uc544\uae4c \uc2dc\uc7a5 \uc2ec\ub9ac\uc640 \ud380\ub4dc\ub808\uc774\uc9d5 \uc598\uae30\ub3c4 \uc7a0\uae50 \ud558\uc168\ub294\ub370\uc694. \uc694\uc998 \ub354 \ub9ce\uc774 \uac70\ub860\ub418\ub294 \uc8fc\uc81c\uac00 \u2018\ubc29\uc5b4\ub825(Defensibility)\u2019\uc778 \uac83 \uac19\uc544\uc694.  \n \uadf8\ub798\uc11c AI \uc2dc\ub300\uc5d0, \ud2b9\ud788 \uc9c0\uae08\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ubc29\uc5b4\ub825\uc744 \uc5b4\ub5bb\uac8c \ubcf4\uc138\uc694?\n Fabrice Grinda: \uc6b0\uc120 \ub2e4\ub4e4 \ub0b4 \ube14\ub85c\uadf8\uc5d0 \uac00\uc11c 52\ud654 \u2018AI \uc2dc\ub300\uc758 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\u2019\ub97c \ubd10\uc918. \uac70\uae30\uc5d0 AI\uc640 \uc7a5\uae30 \uad00\uc810\uc5d0\uc11c \ubc29\uc5b4\ub825\uc744 \ub9cc\ub4dc\ub294 \uc694\uc18c\uac00 \ubb54\uc9c0 \ub2e4\ub8ec \uc2ac\ub77c\uc774\ub4dc\uac00 \uc788\uc5b4. \n \uccab\uc9f8, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub7f0\uce6d\ud560 \ub54c\ub294 \ubc29\uc5b4\ub825\uc774 0\uc774\uc57c. \uadf8\ub7ec\ub2c8\uae4c \ud574\uc790\ub294 \uacb0\uad6d \uc720\ub3d9\uc131(liquidity)\uc774\uc9c0. \uacb0\uad6d \uc720\ub3d9\uc131\uc774\uc57c. \uc720\ub3d9\uc131\uc774 \uc0dd\uae30\uba74 \uc0ac\uc2e4\uc0c1 \ub300\uccb4 \ubd88\uac00\ub2a5\ud574\uc838. 2026\ub144\uc5d0\ub3c4 \ub180\ub78d\uac8c \uc5ec\uc804\ud788 \uc5c4\uccad \uc720\ud6a8\ud55c Craigslist\ub9cc \ubd10\ub3c4 \uc54c \uc218 \uc788\uc5b4.    \n \uadf8\ub9ac\uace0 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac\u2014\uc608\ub97c \ub4e4\uba74 \ube14\ub8e8\uce7c\ub77c \uc77c\uc790\ub9ac\u2014\uc5d0\uc11c\ub294 UX\/UI\uac00 \ucd5c\uc545\uc778\ub370\ub3c4 \uac70\ub798\ub7c9 \uad00\uc810\uc5d0\uc11c \uc5ec\uc804\ud788 \uac15\ud574. \uc2ec\uc9c0\uc5b4 \uc218\uc218\ub8cc\ub97c \ubc1b\ub294 \ub4f1 \uc77c\ubd80\ub7ec \uc720\ub3d9\uc131\uc744 \ub9dd\uac00\ub728\ub9ac\ub294 \ud589\ub3d9\uc744 \ud558\ub294\ub370\ub3c4 \ub9d0\uc774\uc9c0. \ub0b4\uac00 \ubcf4\ub294 \uad00\uc810\uc740 A) \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub85c\uc11c \ub124\uac00 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc77c\uc744 \ud558\uace0 \uc788\ub290\ub0d0\uc57c. \n \uadf8\ub0e5 \ub9ac\ub4dc\uc820 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4(Zillow, Angie\ucc98\ub7fc)\ub85c \uc0ac\uc2e4\uc0c1 \uc544\ubb34\uac83\ub3c4 \uc548 \ud558\ub290\ub0d0, \uc544\ub2c8\uba74 DoorDash\ub098 Amazon\ucc98\ub7fc \ucc3d\uace0, \uace0\uac1d\uc9c0\uc6d0, \ubc18\ud488, \uacb0\uc81c, 3\uc790 \ubc30\uc1a1 \uad00\ub9ac\uae4c\uc9c0 \uac15\ud558\uac8c \uc6b4\uc601(Managed)\ud558\ub290\ub0d0.\n \uc6b4\uc601\uc744 \ub354 \ub9ce\uc774 \ud560\uc218\ub85d, \uadf8\ub9ac\uace0 \uacf5\uae09\uc774 \ub354 \ud30c\ud3b8\ud654\ub3fc \uc788\uc744\uc218\ub85d, \ub354 \ubc29\uc5b4\uc801\uc774\uc57c. \ub610 \ud558\ub098\ub294 \uc0ac\ub78c\ub4e4\uc774 \uadf8 \uc81c\ud488\uc744 \uc5bc\ub9c8\ub098 \uc790\uc8fc \uc0ac\ub294\uc9c0, \uadf8\ub9ac\uace0 \uad6c\ub9e4\ub97c \uacb0\uc815\ud560 \ub54c \uc5bc\ub9c8\ub098 \uc624\ub798 \uace0\ubbfc\ud558\ub294\uc9c0\uc57c. \ub2e4\uc2dc \ub9d0\ud574 \ub9ac\uc11c\uce58\uac00 \uac70\uc758 \ud544\uc694 \uc5c6\uc744\uc218\ub85d,    \n \uadf8\ub9ac\uace0 \uad6c\ub9e4 \ube48\ub3c4\uac00 \ub192\uc744\uc218\ub85d \ubc29\uc5b4\ub825\uc774 \ucee4\uc838. Instacart, DoorDash, Uber, Amazon \uac19\uc740 \uac83\ub4e4. Etsy\ub294\u2026 \uc74c, \ud06c\uac8c \uac71\uc815 \uc548 \ud574. \ubc18\ub300\ub85c \uace0\uad00\uc5ec \uad6c\ub9e4\ub77c\uba74\u2014\uc0ac\ub78c\ub4e4\uc774 \ubb58 \uc0ac\uac70\ub098 \ub204\uad6c\ub97c \ucc44\uc6a9\ud560\uc9c0 \uc624\ub798 \uace0\ubbfc\ud558\uace0, \ubc18\ubcf5\uc131\ub3c4 \ub0ae\ub2e4\uba74\u2014\uc544\ub9c8 \ub354 \uc704\ud5d8\ud558\uc9c0.      \n \uadf8\ub798\uc11c LLM\uc5d0 \ub300\ube44\ud574 \ubc29\uc5b4\ub825\uc744 \ub192\uc774\ub824\uba74, \ub354 \ub9ce\uc740 \uc77c\uc744 \ud558\uace0, \uc774\ub7f0 \ud2b9\uc131\uc774 \uc788\ub294 \uce74\ud14c\uace0\ub9ac\ub97c \uace0\ub974\ub294 \ub4f1 \ud560 \uc218 \uc788\ub294 \uac8c \ub9ce\uc544. \ud558\uc9c0\ub9cc \uad81\uadf9\uc801\uc73c\ub85c \uc720\ub3d9\uc131\uc774 \uc0dd\uae30\uba74 \uc0c1\uad00\uc5c6\uc5b4. \ud0d1\uc624\ube0c\ud37c\ub110\uc774 LLM\uc73c\ub85c \uac00\ub354\ub77c\ub3c4, \uac70\ub798\ub294 \uacb0\uad6d \ub108\ub97c \ud1b5\ud574 \uc77c\uc5b4\ub098\uac8c \ub420 \ud14c\ub2c8\uae4c. \uc5d0\uc774\uc804\ud2b8\uac00 \ud558\ub354\ub77c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uace0, \ub108\ub294 \uac00\uce58\uc758 \ub300\ubd80\ubd84\uc744 \uac00\uc838\uac00\uac8c \ub3fc.   \n Mike Williams: \uc5ec\uae30\uc11c \uc815\ub9d0 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc815\ub9ac\ub124\uc694. \uc88b\uc544\uc694. \uc9c0\uae08 \uc81c \uc9c8\ubb38 \uc911 \uc77c\ubd80\ub294 \ucc3d\uc5c5\uc790\ub4e4\ud55c\ud14c \ubc1b\uc740 \uac70\uace0, \uadf8\ub8f9 Q&amp;A \uc2dc\uac04\ub3c4 \uaf2d \ub0a8\uaca8\ub458\uac8c\uc694. \ub4e4\uc5b4\uac00\uae30 \uc804\uc5d0, \uc694\uc998 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc2dc\uc791\ud558\ub294 \ucc3d\uc5c5\uc790\ub4e4\uc5d0\uac8c \ud301 \uba87 \uac00\uc9c0 \uc788\uc744\uae4c\uc694?   \n Fabrice Grinda: \uc544\uae4c \ub9d0\ud55c \ubc29\uc2dd\uc73c\ub85c AI \ub3c4\uad6c\ub97c \uc368. \uc790\ubcf8\uc744 \uad6c\ud558\uae30\uac00 \ub354 \uc5b4\ub824\uc6cc\uc9c8 \uac70\ub77c\uc11c, \uc5c4\uccad \uc790\ubcf8 \ud6a8\uc728\uc801\uc73c\ub85c \uc6c0\uc9c1\uc5ec. \ucd5c\ub300\ud55c \uba40\ub9ac \uac00. \uae30\ubcf8\uc801\uc73c\ub85c \u2018\ub514\ud3f4\ud2b8\ub85c \uc0b4\uc544 \uc788\ub294(default alive)\u2019 \uc0c1\ud0dc\uc774\uba74\uc11c \u2018\ud22c\uc790 \uac00\ub2a5\ud55c(investable)\u2019 \uc0c1\ud0dc\uac00 \ub418\uac8c \ub9cc\ub4e4\uc5b4. \ud2b8\ub799\uc158\uc774 \ub17c\uc7c1\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uace0 \ube44\uc988\ub2c8\uc2a4\uac00 \ub108\ubb34 \uc88b\uc544\uc11c, \uc5b4\ub5a4 VC\ub4e0 \uacb0\uad6d\uc740 \ubb34\uc870\uac74 \ud22c\uc790\ud574\uc57c\ub9cc \ud558\ub294 \uc218\uc900\uc73c\ub85c.    \n GMV\ub97c \uc6d4 0\uc5d0\uc11c 1,000\ub9cc \ub2ec\ub7ec\uae4c\uc9c0 \uc544\uc8fc \uc801\uc740 \uc790\ubcf8\uc73c\ub85c \uc62c\ub838\ub2e4\uba74, \ub2e4\uc74c \ub2e8\uacc4\uac00 \uc6d4 3,000\ub9cc \ub2ec\ub7ec\uc774\uc9c0 1\uc5b5 \ub2ec\ub7ec\uac00 \uc544\ub2c8\uc5b4\ub3c4 \uad1c\ucc2e\uc544. \ub204\uad70\uac00\ub294 \ud22c\uc790\ud560 \uac70\uc57c. \uadf8\ub9ac\uace0 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \uc88b\uc544\ud558\ub294 VC\ub294 \uc5ec\uc804\ud788 \uc788\uc5b4. \ubc29\uc5b4\ub825\uc774 \uc788\uc73c\ub2c8\uae4c.  \n \uc0ac\ub78c\ub4e4\uc774 \uc798 \ubaa8\ub974\ub294 \uac74, \uc9c0\uae08\uae4c\uc9c0 \ub9cc\ub4e4\uc5b4\uc9c4 AI \ud68c\uc0ac\uc758 46% \uc815\ub3c4\uac00 \uc774\ubbf8 \uc8fd\uc5c8\ub2e4\ub294 \uac70\uc57c. \uae30\uc5c5\uac00\uce58 40\uc5b5 \ub2ec\ub7ec\uae4c\uc9c0 \uac14\ub2e4\uac00\ub3c4 \uc8fd\ub294 \ud68c\uc0ac\ub4e4\uc774 \uc788\uc5b4. \uadf8\ub7ec\ub2c8 \ub108\ud76c \ud68c\uc0ac\uac00 \ub354 \ubc29\uc5b4\uc801\uc77c \uc218 \uc788\uc5b4. \ub2e4\ub9cc \uc131\uacf5\ud558\ub824\uba74 \ub3c4\uad6c\ub97c \uc4f0\uace0, \uc790\ubcf8 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0, \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\ub97c \ud6cc\ub96d\ud558\uac8c \ub9cc\ub4e4\uace0, \uc9c4\uc9dc \u2018\uc81c\ud488 \uc720\ub3d9\uc131(product liquidity)\u2019\uc744 \ucc3e\uc544\uc57c \ud574. \uadf8\ub9ac\uace0 PMF\ub97c \uc99d\uba85\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ucc3d\uc5c5\uc790\ub4e4\uc774 \uac00\uc7a5 \ub9ce\uc774 \ud558\ub294 \uc2e4\uc218\ub97c \ud558\ub098 \ub9d0\ud574\uc904\uac8c. \ud310\ub9e4\uc790\ub294\u2014\uc81c\ud488\uc774\ub4e0 \uc11c\ube44\uc2a4\ub4e0 \ubb50\ub4e0\u2014\ub3c8\uc774 \ub3d9\uae30\ub77c\uc11c, \uacf5\uae09\uc744 \ucc44\uc6b0\ub294 \uac74 \uc815\ub9d0 \uc26c\uc6cc. \ud2b8\ub798\ud53d\uc774 \uc5c6\uc5b4\ub3c4 \u201c\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ub7f0\uce6d\ud558\ub294\ub370 \ubb34\ub8cc\ub85c \ub4f1\ub85d\ud560\ub798?\u201d \ud558\uba74 \ub2e4\ub4e4 \u2018\uc751\u2019 \ud574. \ubb38\uc81c\ub294 \uc218\uc694\uac00 \uc5c6\ub294\ub370 \uacf5\uae09\uc774 \ubb34\ud55c\uc774\uba74, \ud310\ub9e4\uc790 \ucc38\uc5ec\uac00 0\uc774 \ub41c\ub2e4\ub294 \uac70\uc57c.           \n \ud310\ub9e4\uc790\ub4e4\uc740 \ud65c\ub3d9\ud558\uc9c0 \uc54a\uc544. \ub204\uac00 \uc2e4\uc218\ub85c \ubb54\uac00\ub97c \uc0ac\ub354\ub77c\ub3c4 \ub2f5\uc7a5\uc744 \uc548 \ud558\uace0, \uacbd\ud5d8\uc774 \ub098\ube60\uc838. \ucc28\ub77c\ub9ac \ucd5c\uace0 \ud488\uc9c8\uc758, \uac00\uc7a5 \ud050\ub808\uc774\uc158\ub41c \uacf5\uae09\uc744 \uac16\ub294 \uac8c \ud6e8\uc52c \uc88b\uc544. \uadf8\ub4e4\uc744 \uc798 \ub300\uc6b0\ud558\uace0, \ub9cc\uc871\uc2dc\ud0a4\uace0, \ub370\ub824\uc640.     \n \uce74\ud14c\uace0\ub9ac\uc5d0 \ub530\ub77c \ub2e4\ub974\uc9c0\ub9cc, \ubb3c\uac74\uc744 \ud30c\ub294 \uacbd\uc6b0\ub77c\uba74 \uc911\uace0 \uac19\uc740 \uac74 \ud310\ub9e4\uc790\uc758 \uc804\uccb4 \ud310\ub9e4 \uc911 25% \uc815\ub3c4\ub97c \ucc28\uc9c0\ud558\uba74\u2014\uadf8\uac8c \uc720\ub3d9\uc131\uc758 \ub0ae\uc740 \uae30\uc900\uc120\uc774\uc57c. \uc11c\ube44\uc2a4\ub77c\uba74 \ucd5c\uc18c 25%\ub294 \uadf8\ub4e4\uc758 \uc18c\ub4dd\uc744 \ucc28\uc9c0\ud574\uc57c \ud574. \uc774\uc0c1\uc801\uc73c\ub85c\ub294 100%\u2014Uber\ucc98\ub7fc\u2014\uc9c0\ub9cc, \ucd5c\uc18c 25% \uc815\ub3c4. \uadf8\ub2e4\uc74c \uacf5\uae09\uc744 \ud655\uc7a5\ud558\uace0, \uc218\uc694\ub97c \ub354 \ubd99\uc774\uace0, \ub458\uc744 \ubcd1\ub82c\ub85c \uc2a4\ucf00\uc77c\ud574.     \n \uacf5\uae09\uc744 \ub108\ubb34 \ub9ce\uc774 \uc3df\uc544\ubd80\uc5b4\uc11c \uc720\ub3d9\uc131\uc774 \ub5a8\uc5b4\uc9c0\uac8c \ud558\uba74 \uc548 \ub3fc. \uc720\ub3d9\uc131, \uc720\ub3d9\uc131, \uc720\ub3d9\uc131\uc774\uc57c. \uadf8\ub9ac\uace0 \ub354 \ub9ce\uc740 \uc720\ub3d9\uc131.  \n Mike Williams: \ub124, \uc815\ub9d0 \uc88b\uc544\uc694. \uc774\uac8c \uc911\uc694\ud558\ub2e4\ub294 \uac78 \uac15\uc870\ud574\uc11c \uc88b\ub124\uc694. \uc800\ub3c4 \uacbd\ud5d8\uc0c1 \ucd08\uae30\uc5d0 \uc218\uc694\ub97c \ud76c\uc0dd\ud558\uace0 \uacf5\uae09\uc744 \ud0a4\uc6e0\ub358 \uc801\uc774 \uc788\uc5b4\uc694. \uc88b\uc544\uc694, \uc774\uc81c \uadf8\ub8f9 Q&amp;A\ub85c \uac08\uac8c\uc694. \ub9ac\uc0ac, \uc190 \ub4dc\uc2e0 \uac70 \ubd24\ub294\ub370 \ub4e4\uc5b4\uc624\uc2e4\ub798\uc694?      \n Lisa: \ub124. \uc548\ub155\ud558\uc138\uc694 Fabrice, \ub9cc\ub098\uc11c \ubc18\uac00\uc6cc\uc694. \uc800\ub294 Lisa\uc774\uace0 B2B \uc7ac\ud65c\uc6a9 \uae08\uc18d \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub9cc\ub4e4\uace0 \uc788\uc5b4\uc694. \ub2f9\uc2e0\uc740 \uc778\ub371\uc2a4 \ud380\ub4dc\ucc98\ub7fc \uc5c4\uccad \ub9ce\uc740 \ub51c\uc744 \uc811\ud558\uace0, \ub9e4\ub2c8\uc9c0\ub4dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \uc9c4\uc9dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ub458 \ub2e4 \uc798 \uc544\uc2dc\uc796\uc544\uc694?     \n \ub458 \ub2e4 \uc874\uc7ac\ud558\uae34 \ud558\ub294\ub370, \uc9c4\uc9dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc640 \ub9e4\ub2c8\uc9c0\ub4dc\uc5d0\uc11c\ub294 \u2018\ub9e4\ucd9c\u2019\uc758 \uc758\ubbf8\uac00 \uc644\uc804\ud788 \ub2e4\ub97c \uc218 \uc788\uc796\uc544\uc694. \uc608\ub97c \ub4e4\uc5b4 \uc6b0\ub9ac\ub294 \ud14c\uc774\ud06c\ub808\uc774\ud2b8 \uae30\ubc18\uc774\uace0, \uc6b0\ub9ac \uc5c5\uacc4\uc758 \ub2e4\ub978 \uacf3\ub4e4\uc740 \uc9c1\uc811 \ub9e4\uc785\ud574\uc11c \uc7ac\ud310\ub9e4\ud558\ub294(\uc6d0\uce59\uc801\uc73c\ub85c) \ubc29\uc2dd\uc774\uc5d0\uc694.  \n Fabrice Grinda: \ub9de\uc544, \ud558\uc9c0\ub9cc \uc6b0\ub9ac\ub3c4 \ubc14\ubcf4\ub294 \uc544\ub2c8\uc57c. \ub204\uac00 \uc0ac\uc11c \ub418\ud314\uace0 \uadf8\uac78 \ub9e4\ucd9c\ub85c \uc7a1\uc73c\uba74, \ub2f9\uc5f0\ud788 \ub09c \uadf8\ub4e4\uc774 \uac00\uc9c4 \ub9c8\uc9c4\ub3c4 \ubcf4\uace0, \uc7ac\uace0\ub97c \ub4e4\uace0 \uc788\uc73c\uba74 \uc790\ubcf8 \ube44\ud6a8\uc728\ub3c4 \ubd10. \uacb0\uad6d \ub098\ub294 \uc0ac\uacfc\uc640 \uc0ac\uacfc\ub97c \ube44\uad50\ud560 \uac70\uc57c. \ub124 \ub9e4\ucd9c\uc774 \ud14c\uc774\ud06c\ub808\uc774\ud2b8\ub77c\uba74, \uadf8 \ud14c\uc774\ud06c\ub808\uc774\ud2b8\uc758 \ub9c8\uc9c4 \uad6c\uc870\ub97c \ubcfc \uac70\uace0, \uadf8\ub4e4\uc774 \ud558\ub294 \ubc29\uc2dd\uacfc\ub3c4 \ube44\uad50\ud558\uaca0\uc9c0. \uadf8\ub7ec\ub2c8\uae4c \ub108\ubb34 \uace0\ubbfc\ud558\uc9c0 \ub9c8. KPI\/OKR \uad00\uc810\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\ub294 \uac78 \ud558\uba74 \ub3fc. \ud22c\uc790\uc790\ub4e4\uc740, \ud2b9\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud22c\uc790\uc790\ub4e4\uc740 \ucc28\uc774\ub97c \uc774\ud574\ud574. \n Lisa: \uac10\uc0ac\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub2f9\uc2e0\uc740 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud22c\uc790\uc790\ub77c\uc11c \uc798 \uc544\uc2dc\uc9c0\ub9cc, \uc800\ud76c \uacbd\ud5d8\uc0c1 \ube44(\u975e) \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud22c\uc790\uc790\ub4e4\uc740 \ub2f9\uc2e0\ucc98\ub7fc \ud3c9\uac00\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uac00 \uc788\ub354\ub77c\uace0\uc694. \uc9c4\uc9dc \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ud2b9\uc131\uc0c1 \u2018\ud2b8\ub79c\uc7ad\uc158 \ub808\uc774\uc5b4\u2019\uac00 \ub420 \uc7a0\uc7ac\ub825\uc774 \uc788\ub2e4\ub294 \ud504\ub808\uc774\ubc0d\uc744 \uc5b4\ub5bb\uac8c \ud558\uba74 \uc88b\uc744\uc9c0 \uc870\uc5b8\uc744 \ub4e3\uace0 \uc2f6\uc5b4\uc694. \ub2e8\uc21c\ud788 \ud604\uc7ac \ucea1\ucc98\ud55c \uac70\ub798\uc5d0\uc11c\ub9cc \ub9e4\ucd9c\uc744 \ub5bc\ub294 \uac83 \uc774\uc0c1\uc73c\ub85c\uc694.      \n \ub9ac\uc0ac: \uace0\ub9c8\uc6cc. \ub124\uac00 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \ud22c\uc790\uc790\ub77c \uadf8 \ubd84\uc57c\uc5d0 \uc544\uc8fc \uc775\uc219\ud558\ub2e4\ub294 \uac74 \uc54c\uace0 \uc788\uc5b4. \ud558\uc9c0\ub9cc \uc6b0\ub9ac \uacbd\ud5d8\uc0c1 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4 \uc804\ubb38\uc774 \uc544\ub2cc \ud22c\uc790\uc790\ub4e4\uc740 \ub108\uc640 \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \ud3c9\uac00\ud558\uc9c0 \uc54a\ub294 \uac83 \uac19\ub354\ub77c\uace0. \uc9c4\uc815\ud55c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc758 \ud2b9\uc131\uc0c1 \uac70\ub798 \ub808\uc774\uc5b4\uac00 \ub420 \uc7a0\uc7ac\ub825\uc774 \uc788\ub2e4\ub294 \uc810\uc744 \uc5b4\ub5bb\uac8c \ud504\ub808\uc774\ubc0d\ud558\uba74 \uc88b\uc744\uc9c0 \uc870\uc5b8\ud574 \uc904 \uc218 \uc788\uc744\uae4c? \ub2e8\uc21c\ud788 \ubc1c\uc0dd\ud558\ub294 \uac70\ub798\uc5d0\uc11c \ub9e4\ucd9c\uc744 \ucde8\ud558\ub294 \uac83 \uc774\uc0c1\uc758 \uac00\uce58\uc5d0 \ub300\ud574\uc11c \ub9d0\uc774\uc57c.   \n Fabrice Grinda: \uac00\ub2a5\ud558\uba74 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ud750\ub974\ub294 \uc804\uccb4 GMV\ub97c \ub2e4 \uc5b8\uae09\ud574. \uadf8\ub7ec\uba74 \ub9e4\uc785\/\uc7ac\ud310\ub9e4\ud558\ub294 \ud68c\uc0ac\ub4e4\uc758 \ud0d1\ub77c\uc778\uacfc \ube44\uad50\uac00 \ud6e8\uc52c \uc26c\uc6cc\uc838. \n Lisa: \uc54c\uaca0\uc2b5\ub2c8\ub2e4.\n Fabrice Grinda: GMV \uae30\uc900\uc73c\ub85c \uc778\ub371\uc2f1\ud574. \uadf8\ub9ac\uace0 \uc9c0\uae08\uc740 \uac70\ub798\uc758 \uba87 %\ub97c \uc218\uc775\ud654\ud558\uace0 \uc788\ub294\uc9c0, \uc55e\uc73c\ub85c\ub294 \uc65c \ub354 \uc218\uc775\ud654\ud560 \uc218 \uc788\ub294\uc9c0, \ud604\uc7ac \ud14c\uc774\ud06c\ub808\uc774\ud2b8\uac00 \uc5bc\ub9c8\uc778\uc9c0, \uadf8\ub9ac\uace0 \uc65c \uadf8\uac8c \uc62c\ub77c\uac08 \uc218 \uc788\ub2e4\uace0 \ubcf4\ub294\uc9c0 \uc598\uae30\ud558\uba74 \ub3fc. B2B \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c \ud14c\uc774\ud06c\ub808\uc774\ud2b8\ub294 \uacf5\uae09\/\uc218\uc694\uc758 \ud0c4\ub825\uc131\uc5d0 \ub530\ub77c \ub2ec\ub77c. \uc194\uc9c1\ud788 \uc5b4\ub5a4 \uce74\ud14c\uace0\ub9ac\ub294 0\uc774\uc57c. \uc544\ubb34\uac83\ub3c4 \ubabb \ub5bc. \ud558\uc9c0\ub9cc \uc5b4\ub5a4 \uce74\ud14c\uace0\ub9ac\ub294 1~2~3%\ub85c \uc2dc\uc791\ud574\uc11c, \uc2dc\uac04\uc774 \uc9c0\ub098 \uc720\ub3d9\uc131\uc774 \uc0dd\uae30\uace0 \ub354 \ub9ce\uc740 \uac00\uce58\ub97c \uc81c\uacf5\ud558\uba74 6~7~8~9%\uae4c\uc9c0 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc5b4.    \n \uadf8\ub9ac\uace0 \uae08\uc735\uc744 \ubd99\uc774\uace0, \ubcf4\ud5d8\uc744 \ubd99\uc774\uace0, \ub2e4\ub978 \ubd80\uac00\uac00\uce58 \uc11c\ube44\uc2a4\ub4e4\uc744 \ubd99\uc5ec\uc11c, \ud63c\ud569(\ube14\ub80c\ub514\ub4dc) \uc2e4\ud6a8 \ud14c\uc774\ud06c\ub808\uc774\ud2b8\ub97c 10~15%\uae4c\uc9c0 \ub9cc\ub4e4 \uc218\ub3c4 \uc788\uace0.\n Mike Williams: Fabrice, \ucc38\uc11d \ubabb\ud55c \ud55c \ucc3d\uc5c5\uc790\ub97c \ub300\uc2e0\ud574\uc11c \uc9c8\ubb38 \ud558\ub098 \ub4dc\ub9ac\uace0 \uc2f6\uc5b4\uc694. \ucee4\ubba4\ub2c8\ud2f0\uc5d0\uc11c\ub3c4 \uaf64 \ud754\ud55c \uc8fc\uc81c\uc778\ub370, AI \ub124\uc774\ud2f0\ube0c\ub85c \uc804\ud658\ud558\ub294 \uac83, \ud639\uc740 AI\uac00 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc5b4\ub5bb\uac8c \ubcf4\uace0 \uc788\ub294\uc9c0\uc5d0 \uad00\ud55c \uac70\uc608\uc694.\n \uc608\ub97c \ub4e4\uc5b4 1\ub144 \ubc18 \uc804\ucbe4 \ud504\ub9ac\uc2dc\ub4dc \ub77c\uc6b4\ub4dc\ub97c \uc870\ub2ec\ud588\ub358 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4\uc774 \ub9ce\uac70\ub4e0\uc694. \u2018\ud504\ub9ac-AI \uc2dc\ub300\u2019\uc5d0 \uc790\uae08\uc744 \ubc1b\uc740 \ube44\uc988\ub2c8\uc2a4\ub4e4\uc774, \uc624\ub298\ub0a0 AI\uc758 \uc601\ud5a5\uc744 \uace0\ub824\ud558\uba74\uc11c \uc804\ud658\ud558\ub824 \ud560 \ub54c \ucc38\uace0\ud560 \ub9cc\ud55c \ubca0\uc2a4\ud2b8 \ud504\ub799\ud2f0\uc2a4\ub098 \ud301\uc774 \uc788\uc744\uae4c\uc694? \n Fabrice Grinda: \ub0b4\uac90 \uc624\ub298 \uc0c8\ub85c \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc2dc\uc791\ud558\ub294 \uac83\uacfc \ub611\uac19\uc740 \uc870\uc5b8\uc774\uc57c. \ub3c4\uad6c\ub97c \uc368. AI\ub97c \ud1b5\ud569\ud574. AI \ud3ec\uc6cc\ub4dc\ud558\uac8c \uac00. \uc2a4\ud0dd\uc744 \ub2e4\uc2dc \uc368\uc57c \ud55c\ub2e4\uba74 \ub2e4\uc2dc \uc368. \ud558\uc9c0\ub9cc \uc0ac\uc2e4 \uadf8\ub7f4 \ud544\uc694\uac00 \uc5c6\ub294 \uacbd\uc6b0\ub3c4 \ub9ce\uc544. \uadf8\ub9ac\uace0 \uc6b0\ub9ac \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub4e4 \uc911 \uc0c1\ub2f9\uc218\ub294 \uae30\uc131 \ub3c4\uad6c\ub97c \uc4f0\uace0 \uc788\uc5b4.    \n Shopify \uac19\uc740 \uac78 \uc4f0\uc9c0. \uacb0\uad6d \ucc28\ubcc4\uc810\uc740 \uae30\uc220 \uc790\uccb4\ub77c\uae30\ubcf4\ub2e4\u2014\ubb3c\ub860 \ub2e8\uc77c \uc0ac\uc9c4\uc73c\ub85c \ub9ac\uc2a4\ud305 \uac19\uc740 \uac78 \ud558\uae34 \ud558\uc9c0\ub9cc\u2014\uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\uc640 \uc720\ub3d9\uc131\uc774\uc57c. \uadf8\uac8c \uae30\ubc18 \uae30\uc220 \ud50c\ub7ab\ud3fc\ubcf4\ub2e4 \ub354 \ud070 \ucc28\ubcc4\uc810\uc774\uc9c0. \uc5b4\uca0c\ub4e0 \ub3c4\uad6c \uc911\uc2ec\uc73c\ub85c \uac00\uace0, AEO\ub97c \ud558\uace0, LLM\uc5d0 \uc798 \uc778\ub371\uc2f1\ub418\uac8c \ub9cc\ub4e4\uc5b4.  \n Mike Williams: Molly, \uc548\ub155\ud558\uc138\uc694. \uc8c4\uc1a1\ud574\uc694, \uc190 \ub4dc\uc2e0 \uac70 \ubd24\ub294\ub370 \ub4e4\uc5b4\uc624\uc2e4\ub798\uc694?   \n Molly: \ub124. \ub124 \uc548\ub155\ud558\uc138\uc694. \uc800\ub294 Recess\uc758 \ucc3d\uc5c5\uc790\uc608\uc694. \ud0a4\uc988 \ud074\ub798\uc2a4\uc640 \ucea0\ud504 \ubd84\uc57c\uc5d0\uc11c booking.com \uac19\uc740 \uc11c\ube44\uc2a4\uc608\uc694. \uc9c0\uae08\uae4c\uc9c0 400\ub9cc \ub2ec\ub7ec\ub97c \uc870\ub2ec\ud588\uace0\uc694. \ub9e4\ucd9c\uc740 1\ub144\ub3c4 \uc548 \ub410\uc9c0\ub9cc \uc131\uc7a5 \uc18d\ub3c4\uac00 \uc815\ub9d0 \ube68\ub77c\uc11c, \uace7 \ub2e4\uc74c \ub77c\uc6b4\ub4dc\ub97c \ub3cc\ub824\uace0 \ud574\uc694.     \n \ud22c\uc790\uc790\ub4e4\uacfc \uc598\uae30\ud560 \ub54c LTV\uac00 \uc790\uc8fc \ub098\uc624\ub294\ub370, \uc800\ud76c\ub294 \uc544\uc774 \uc5f0\ub839\ub300 \ud2b9\uc131\uc0c1 LTV \uae30\uac04\uc774 \uaf64 \uae38\uc5b4\uc694. \uadf8\ub7f0\ub370 \ud604\uc2e4\uc801\uc73c\ub85c \uadf8 LTV\ub97c \ub4b7\ubc1b\uce68\ud560 \ub370\uc774\ud130\uac00 \uac70\uc758 \uc5c6\uac70\ub4e0\uc694. \uc0ac\uc6a9\uc790 \ub9ac\uc11c\uce58 \ub9d0\uace0, \ud22c\uc790\uc790\ub4e4\uc774 \ubc1b\uc544\ub4e4\uc77c \ub9cc\ud55c \u2018\uad6c\ub9e4 \uc8fc\uae30\u2019 \uad00\ub828 \uadfc\uac70 \uc790\ub8cc \uac19\uc740 \uac8c \uc788\uc744\uae4c\uc694?  \n Fabrice Grinda: \uc0ac\uc2e4 \ub124\uac00 \ubb58 \ud30c\ub294\uc9c0 \uc815\ud655\ud788 \ubabb \ub4e4\uc5c8\ub294\ub370, \uc608\ub97c \ub4e4\uc5b4 \uc6d4 \uad6c\ub3c5\ucc98\ub7fc \uc0ac\ub78c\ub4e4\uc774 \ub9e4\ub2ec \uacb0\uc81c\ud558\uace0 \uc774\ud0c8\uc774 \ub0ae\ub2e4\uba74, \uc774\ud0c8\uc774 \ub0ae\ub2e4\ub294 \uac83 \uc790\uccb4\ub85c LTV\ub97c \ubbff\uc744 \uc218 \uc788\uc5b4. \uadf8\ub798\uc11c 6\uac1c\uc6d4, 12\uac1c\uc6d4, 18\uac1c\uc6d4 \uc774\ud6c4\uc758 \uc21c\ub9e4\ucd9c \uc720\uc9c0\uc728(NRR)\uc774 \uc2e4\uc81c\ub85c \ub9ce\uc740 \uac78 \ub9d0\ud574\uc918. \uc6b0\ub9ac\uac00 \ubcf4\ub294 \uc2dc\ub4dc \ub2e8\uacc4 \uc2a4\ud0c0\ud2b8\uc5c5 \ub300\ubd80\ubd84\uc740 \ub77c\uc774\ube0c\ub41c \uc9c0 18\uac1c\uc6d4\ub3c4 \uc548 \ub410\uc9c0\ub9cc, \uc774\ud0c8\ub960\uc744 \uae30\ubc18\uc73c\ub85c 5\ub144, 10\ub144\uc758 LTV\/CAC\ub97c \ucd94\uc815\ud560 \uc218 \uc788\uc5b4.   \n \uadf8\ub798\uc11c 18\uac1c\uc6d4 \uc2dc\uc810 NRR\uc774 150%\ub77c\ub4e0\uac00, \uc6d4\/\uc5f0 \uc774\ud0c8\ub960\uc774 \uc5b4\ub5a4\uc9c0 \uc54c\uace0 \uc788\ub2e4\uba74 \uadf8\uac78\ub85c \ucda9\ubd84\ud788 \ucd94\uc815\ud560 \uc218 \uc788\uace0, \uc6b0\ub9ac\ub294 \uadf8\uac78 \ubc1b\uc544\ub4e4\uc5ec. \ucf54\ud638\ud2b8\uac00 LTV\/CAC\ub97c \uc88c\uc6b0\ud558\ub2c8\uae4c. \ucf54\ud638\ud2b8\uac00 \uacc4\uc18d \uc88b\uace0 \uc774\ud0c8 \ucd94\uc138\uac00 \uc720\uc9c0\ub418\uba74, \uad1c\ucc2e\uc544. 10\ub144 \ub3d9\uc548 \ub77c\uc774\ube0c\uc600\uc5b4\uc57c\ub9cc \u201810\ub144 \ub3d9\uc548 \uacb0\uc81c\ud560 \uc0ac\uc6a9\uc790\u2019\uac00 \uc788\ub2e4\uace0 \ubbff\ub294 \uac74 \uc544\ub2c8\uc57c. \uadf8\uac78 \ub4b7\ubc1b\uce68\ud558\ub294 \ub370\uc774\ud130\ub9cc \uc788\uc73c\uba74 \ub3fc.\n \uc6b0\ub9ac\ub294 \ucf54\ud638\ud2b8 \ubd84\uc11d\uc744 \ubc14\ud0d5\uc73c\ub85c \uc7a5\uae30\uc801\uc778 LTV \ub300\ube44 CAC\uac00 \uc5b4\ub5bb\uac8c \ub098\uc62c\uc9c0 \ud310\ub2e8\ud558\uace0 \ud22c\uc790\ud560 \uac70\uc57c. \ucf54\ud638\ud2b8 \uc9c0\ud45c\uac00 \uacc4\uc18d \uc88b\uac8c \ub098\uc624\uace0 \uc774\ud0c8\ub960\uc774 \uadf8\ub300\ub85c \uc720\uc9c0\ub41c\ub2e4\uba74 \uad1c\ucc2e\uc744 \uac70\uc57c. \ub124\uac00 \uadf8 \uac00\uce58\ub97c \uc99d\uba85\ud558\uae30 \uc704\ud574 10\ub144 \ub3d9\uc548 \uc0ac\uc5c5\uc744 \ud574\uc654\uc744 \ud544\uc694\ub294 \uc5c6\uc5b4. \ub370\uc774\ud130\ub9cc \ub4b7\ubc1b\uce68\ub41c\ub2e4\uba74 10\ub144 \ub3d9\uc548 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud560 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc788\ub2e4\ub294 \uac78 \ubbff\uc5b4\uc904 \ud14c\ub2c8\uae4c.    \n Mike Williams: Julius, \uc190 \ub4dc\uc2e0 \uac70 \ubd24\uc5b4\uc694. \ub4e4\uc5b4\uc624\uc2e4\ub798\uc694? \n Julius: \ud310\ub9e4\uc790 \ucabd CAC\uc5d0 \ub300\ud574 \uc9c8\ubb38\ud558\uace0 \uc2f6\uc5b4\uc694. \ubca4\uce58\ub9c8\ud06c \uac19\uc740 \uac8c \uc788\uc744\uae4c\uc694? \uc5b4\ub290 \uc815\ub3c4\uba74 CAC\uac00 \u2018\uc88b\ub2e4\u2019\uace0 \ubcf4\uc2dc\ub294\uc9c0\uc694. \uadf8\ub9ac\uace0 \uc804\ud658\uc728\ub3c4\uc694. \uc989 \ud310\ub9e4\uc790\ub97c \uc628\ubcf4\ub529\ud55c \ub2e4\uc74c \uc2e4\uc81c\ub85c \ud50c\ub7ab\ud3fc\uc5d0 \ub9ac\uc2a4\ud305\uc744 \uc62c\ub9ac\ub294 \ube44\uc728 \uac19\uc740 \uac83\uc694.  \n \uc800\ud76c\ub294 \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790 16,000\uba85 \uc815\ub3c4\uc608\uc694. \ud310\ub9e4\uc790 \ucabd CAC\uac00 \uad81\uae08\ud569\ub2c8\ub2e4.  \n Fabrice Grinda: \uc5ec\uae30\uc11c \uac10\ub2f9\ud560 \uc218 \uc788\ub294 CAC\ub294 \uacb0\uad6d \uadf8 \uc0ac\uc6a9\uc790\uc758 LTV\uac00 \uacb0\uc815\ud574.\n \uadf8\ub798\uc11c \ud3c9\uade0 \uc8fc\ubb38\uae08\uc561(AOV), \ud310\ub9e4\uc790\uac00 \ud30c\ub294 \uc544\uc774\ud15c \uc218 \ub4f1\ub4f1\uc744 \ubaa8\ub974\uba74 \ub2f5\ud558\uae30\uac00 \uc5b4\ub824\uc6cc. \uc911\uc694\ud55c \uac74 \uc88b\uc740 \uacbd\uc81c\uc131\uc774\uc57c. \ubcf4\ud1b5 \ud310\ub9e4\uc790 \ucabd \uacbd\uc81c\uc131\uc774 \uad6c\ub9e4\uc790 \ucabd\ubcf4\ub2e4 \ud6e8\uc52c \uc88b\uc544. \ud310\ub9e4\uc790 \ud55c \uba85\uc774 \uc624\ub79c \uae30\uac04 \ub9ce\uc740 \uc544\uc774\ud15c\uc744 \ud314\uac8c \ub418\ub2c8\uae4c.  \n \ub300\uccb4\ub85c \ud310\ub9e4\uc790\ub97c \uad6c\ud558\ub294 \uac8c \uad6c\ub9e4\uc790\ubcf4\ub2e4 \uc26c\uc6cc\uc11c, \ud310\ub9e4\uc790 \ucabd \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\ub294 \uad6c\ub9e4\uc790 \ub300\ube44 20:1, 50:1, 100:1 \uac19\uc740 \uc218\uc900\uc774 \ub098\uc624\uae30\ub3c4 \ud574. \ubc18\uba74 \uad6c\ub9e4\uc790 \ucabd\uc740 3:1\uc774\ub098 4:1 \uc815\ub3c4\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc544. Google \uac19\uc740 \ub370 \ub3c8\uc744 \ub9ce\uc774 \uc4f0\uace0, \uce74\ud14c\uace0\ub9ac\uc5d0 \ub530\ub77c \ub2e4\ub974\uc9c0\ub9cc \uad6c\ub9e4\uc790\ub294 \ud55c\ub450 \ubc88\ub9cc \uc0ac\ub294 \ubc18\uba74 \ud310\ub9e4\uc790\ub294 \uacc4\uc18d \ud314\uac70\ub4e0.  \n \uadf8\ub798\uc11c \ud310\ub9e4\uc790 \ucabd \uc720\ub2db \uc774\ucf54\ub178\ubbf9\uc2a4\ub294 \ucd5c\uc18c 10:1, 20:1 \uc815\ub3c4\ub294 \ub098\uc624\uac8c \ub9cc\ub4e4\uba74 \uc88b\uaca0\uc5b4.\n Mike Williams: Godfrey, \uc8c4\uc1a1\ud574\uc694. \uc190 \ub4dc\uc2e0 \uac70 \ubd24\ub294\ub370 \ub4e4\uc5b4\uc624\uc2e4\ub798\uc694? \uc5ec\uae30\uc11c \ub9c8\uc9c0\ub9c9 \uc9c8\ubb38 \ud558\ub098\ub9cc \ub354 \ubc1b\uc744\uac8c\uc694.     \n Godfrey: \uc548\ub155\ud558\uc138\uc694, Godfrey\uc785\ub2c8\ub2e4. \uad6d\uacbd \uac04 \ubc30\uc1a1 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub97c \ub9cc\ub4e4\uace0 \uc788\uc5b4\uc694. \ubbf8\uad6d\uacfc \uce90\ub098\ub2e4 \uacbd\ub9e4\uc5d0\uc11c \uc911\uace0\ucc28\ub97c \uc0ac\uc11c \ud574\uc678\ub85c \ubcf4\ub0b4\ub824\ub294 \uc0ac\ub78c\ub4e4\uc774 \uac80\uc99d\ub41c \ud3ec\uc6cc\ub354\/\ud504\ub808\uc774\ud2b8 \ube0c\ub85c\ucee4\ub97c \ucc3e\uc744 \uc218 \uc788\uac8c \ub3d5\uc2b5\ub2c8\ub2e4.\n \ud22c\uc790 \uae30\uc900 \ub124 \uac00\uc9c0 \uc911 \ud558\ub098\ub85c \u2018\uc88b\uc740 \ub51c\u2019\uc744 \ub9d0\uc500\ud558\uc168\ub294\ub370, FJ Labs\uc758 \ud380\ub4dc\ub808\uc774\uc9d5 \uc9c0\ud45c\ub97c \ubcf4\ub2e4\uac00 \uad81\uae08\ud574\uc84c\uc5b4\uc694. \uc774\ub7f0 \ud380\ub4dc\ub808\uc774\uc9d5 \uc9c0\ud45c\ub4e4\uc774 \uc5b4\ub5bb\uac8c \ubc14\ub00c\uc5c8\ub098\uc694? \n Fabrice Grinda: \uc194\uc9c1\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0\uc11c\ub294 \ud06c\uac8c \ubc14\ub00c\uc9c0 \uc54a\uc558\uc5b4. \uc870\uae08 \uc624\ub978 \uc815\ub3c4? \ub77c\uc6b4\ub4dc \uaddc\ubaa8\ub098 \ubc38\ub958\uc5d0\uc774\uc158\uc774 \uc57d\uac04 \uc62c\ub77c\uac00\uae34 \ud588\uc9c0\ub9cc, \uadf8\ub9ac \ud06c\uc9c4 \uc54a\uc544. \ud310\uc744 \ubc14\uafbc \uac74 AI \ud68c\uc0ac\ub4e4\uc774\uc57c. \uc608\ub97c \ub4e4\uc5b4 AMI Labs \uac19\uc740 \ud68c\uc0ac\uac00 \uc2dc\ub4dc\uc5d0\uc11c 10\uc5b5 \ub2ec\ub7ec\ub97c, \ud504\ub9ac\uba38\ub2c8 35\uc5b5 \ub2ec\ub7ec \uac19\uc740 \ubc38\ub958\ub85c \uc870\ub2ec\ud55c\ub2e4\ub4e0\uac00.   \n \uadf8\ub7f0 \uac78 \ud3c9\uade0\/\uc911\uac04\uac12 \ud1b5\uacc4\ub85c \ubcf4\uba74 \ub9d0\uc774 \uc548 \ub418\ub294 \uac70\uc9c0. AI\uc5d0\uc11c \uadf8\ub7f0 \ub9d0\ub3c4 \uc548 \ub418\ub294 \ub51c\ub4e4\uc774 \ud1b5\uacc4\ub97c \uc644\uc804\ud788 \ubd80\ud480\ub9ac\uac70\ub098 \uc65c\uace1\ud558\ub2c8\uae4c. \ud504\ub9ac\uc2dc\ub4dc\ub97c \uac74\ub108\ub6f0\ub294 \ud750\ub984 \ub9d0\uace0\ub294, \ub300\ubd80\ubd84 \ud070 \ubcc0\ud654\ub294 \ubabb \ubd24\uc5b4. \n \ub2e4\ub9cc \uc870\ub2ec\uc774 \ub354 \uc5b4\ub824\uc6cc\uc9c4 \uac74 \ud655\uc2e4\ud574. \uadf8\ub798\uc11c \uc131\uc7a5 \uc2a4\ud1a0\ub9ac\uc640 \uc88b\uc740 \uacbd\uc81c\uc131\uc774 \uc788\uc5b4\uc57c \ud574. VC\ub4e4\uc774 \uc120\ud0dd\uc9c0\uac00 \uc5c6\uc744 \uc815\ub3c4\ub85c \ub9e4\ub825\uc801\uc774\uc5b4\uc57c, \uc9c4\uc9c0\ud558\uac8c \ubcf4\uace0 \ud22c\uc790\ud558\uac8c \ub3fc.  \n Mike Williams: \uc5ec\uae30\uc11c \ub9c8\ubb34\ub9ac\ud558\uae30 \uc815\ub9d0 \uc88b\ub124\uc694, Fabrice. \uc2dc\uac04\uc774 \ub2e4 \ub410\ub294\ub370 \uc624\ub298 \ud6c4\uc18d \uadf8\ub8f9 \ucc44\ud305\uc5d0 \ud568\uaed8\ud574\uc918\uc11c \uc815\ub9d0 \uac10\uc0ac\ud574\uc694. \n \uc9e7\uc740 \uc2dc\uac04\uc5d0 \ub9ce\uc740 \ub0b4\uc6a9\uc744 \ub2f4\uc558\uace0, \ub2f9\uc5f0\ud788 \uc8fc\uc81c\ub4e4\uc774 \ub2e4 \ubbf8\ubb18\ud558\uace0 \u2018\uc0c1\ud669\uc5d0 \ub530\ub77c \ub2e4\ub974\ub2e4\u2019\ub294 \uac83\ub3c4 \uc788\uc9c0\ub9cc\uc694. \uadf8\ub798\ub3c4 \ubaa8\ub450\uc5d0\uac8c \uc815\ub9d0 \ub3c4\uc6c0\uc774 \ub420 \uac83 \uac19\uc544\uc694. \ub9c8\uc9c0\ub9c9\uc73c\ub85c \ud558\ub098\ub9cc \ub354 \uc5ec\ucb50\uac8c\uc694. \uc81c\uac00 \ub298 \ub9c8\uc9c0\ub9c9\uc5d0 \ub4dc\ub9ac\ub294 \uc9c8\ubb38\uc778\ub370, \uc774\ubc88\uc5d4 \uc870\uae08 \ubc14\uafd4\uc11c\uc694. \ub9cc\uc57d 2026\ub144 \uc774\uc804, \uc9c0\uae08\uc758 AI \uc0c8 \uc2dc\ub300\uac00 \uc624\uae30 \uc9c1\uc804\uc73c\ub85c \ub3cc\uc544\uac08 \uc218 \uc788\ub2e4\uba74, \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc5d0 \ub300\ud574 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \ubb50\ub77c\uace0 \ub9d0\ud574\uc8fc\uace0 \uc2f6\ub098\uc694?  \n Fabrice Grinda: \uc194\uc9c1\ud788 \ub9d0\ud574, AI \ud601\uba85\uc5d0\uc11c \uac00\uc7a5 \uc601\ud5a5\uc744 \ub35c \ubc1b\ub294 \ube44\uc988\ub2c8\uc2a4 \uc720\ud615\uc774 \uc788\ub2e4\uba74 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\ub77c\uace0 \uc0dd\uac01\ud574. \uadf8\ub9ac\uace0 \uc0ac\ub78c\ub4e4\uc774 \uc544\uc9c1\ub3c4 \uacfc\uc18c\ud3c9\uac00\ud558\ub294 \uce74\ud14c\uace0\ub9ac\uac00 \uc788\ub2e4\uba74, \uadf8\uac83\ub3c4 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uc57c. \uc9c0\uae08 \uc18c\ube44\uc790 \uc0dd\ud65c\uc5d0\uc11c\ub294 Lime, Instacart, Amazon, eBay, Uber, Airbnb \ub4f1\uc73c\ub85c \uc774\ubbf8 \uaf64 \uc798 \ucda9\uc871\ub3fc \uc788\uc5b4. \uc8fc\uc694 \uce74\ud14c\uace0\ub9ac\ub9c8\ub2e4 \ucee4\uba38\uc2a4\uc758 15~20~25% \uc815\ub3c4\ub97c \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \ucee4\ubc84\ud558\uace0 \uc788\uc9c0.   \n \uadf8\ub7f0\ub370 B2B\ub97c \ubcf4\uba74\u2026 \uc544\ubb34\uac83\ub3c4 \uc548 \ub410\uc5b4. \ub300\ubd80\ubd84 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c \uce68\ud22c\uc728\uc774 1%\ub3c4 \uc548 \ub418\uace0, \uc218\uc870 \ub2ec\ub7ec \uaddc\ubaa8\uc778 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub3c4 5% \ubbf8\ub9cc\uc774\uc57c. \uadf8\ub9ac\uace0 \ub354 \ub9ce\uc740 \uc77c\uc744 \ud560 \uc218 \uc788\uace0, \uc6c0\uc9c1\uc784\ub3c4 \ub290\ub9ac\uae30 \ub54c\ubb38\uc5d0, \ubc29\uc5b4\ub825\uc774 \uc5c4\uccad\ub0a0 \uac70\ub77c\uace0 \ubd10. \uadf8\ub798\uc11c \ub09c \uc5ec\uc804\ud788 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4\uac00 \ub2f5\uc774\ub77c\uace0 \uc0dd\uac01\ud574. \uc790\uc0b0\uc774 \uac00\ubccd\uace0, \ud574\uc790\ub97c \ub9cc\ub4e4 \uc218 \uc788\uace0, \ubc29\uc5b4\uc801\uc774\uc57c.      \n \ub3c4\uad6c\ub294 \ub2e4 \uc368. LLM\uc5d0 \uc778\ub371\uc2f1\ub3c4 \ud574. \ub2e4\ub9cc \uadf8\ub4e4\uc774 \ub108\ub97c \ud2b8\ub808\uc774\ub2dd \ub370\uc774\ud130\ub85c \uc4f0\uac8c \ud558\uc9c4 \ub9d0\uace0, \uadf8\uac74 \ubd84\uba85\ud788 \ud574\ub46c. \uadf8\ub9ac\uace0 \uadf8\ub798, \ub10c \uc5ec\uc804\ud788 \uc62c\ubc14\ub978 \uacf3\uc5d0\uc11c \uc62c\ubc14\ub978 \uc77c\uc744 \ud558\uace0 \uc788\uc5b4. \n Mike Williams: \uc88b\ub124\uc694. \uc815\ub9d0 \uc88b\uc740 \ub9c8\ubb34\ub9ac \uc870\uc5b8\uc774\uc5d0\uc694. \ub2e4\ub4e4 \uace0\uac1c\ub97c \ub044\ub355\uc774\uace0 \uc788\ub124\uc694. \ub2e4\uc2dc \ud55c \ubc88 \uc2dc\uac04 \ub0b4\uc8fc\uc154\uc11c \uac10\uc0ac\ud558\uace0\uc694. \ubaa8\ub450\uac00 \uacc4\uc18d \uc5c5\ub370\uc774\ud2b8\ub97c \ubcf4\uace0 \ub530\ub77c\uc62c \uc218 \uc788\ub3c4\ub85d \ube14\ub85c\uadf8\uc640 FJ \ub9c1\ud06c\ub3c4 \uacf5\uc720\ud560\uac8c\uc694. \uc544\uc9c1 \uc548 \ud558\uc2e0 \ubd84\ub4e4\uc740 \ud314\ub85c\uc6b0\ub3c4 \ud558\uc2dc\uace0, \ud544\uc694\ud558\uba74 \uc5f0\ub77d\ub3c4 \uc8fc\uc138\uc694.  \n \uc624\ub298 \uc88b\uc740 \uc9c8\ubb38\ub4e4 \ud574\uc8fc\uc2e0 \uc5ec\ub7ec\ubd84\ub3c4 \uac10\uc0ac\ud569\ub2c8\ub2e4.\n ","Category":["\uc778\ud130\ubdf0 \ubc0f \ub178\ubcc0 \ucc44\ud305","\ub9c8\ucf13\ud50c\ub808\uc774\uc2a4"],"_links":{"self":[{"href":"https:\/\/www.grinda.org\/ko\/wp-json\/wp\/v2\/posts\/68650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.grinda.org\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grinda.org\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grinda.org\/ko\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grinda.org\/ko\/wp-json\/wp\/v2\/comments?post=68650"}],"version-history":[{"count":1,"href":"https:\/\/www.grinda.org\/ko\/wp-json\/wp\/v2\/posts\/68650\/revisions"}],"predecessor-version":[{"id":68651,"href":"https:\/\/www.grinda.org\/ko\/wp-json\/wp\/v2\/posts\/68650\/revisions\/68651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.grinda.org\/ko\/wp-json\/wp\/v2\/media\/68577"}],"wp:attachment":[{"href":"https:\/\/www.grinda.org\/ko\/wp-json\/wp\/v2\/media?parent=68650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grinda.org\/ko\/wp-json\/wp\/v2\/categories?post=68650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grinda.org\/ko\/wp-json\/wp\/v2\/tags?post=68650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}